2024 Winners
Best of Show – Brand
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Hong Kong Disneyland Resort |
Best of Show – Agency
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Above The Line Company |
1. Best Experiential PR Campaign
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BMW Concessionaires (HK) “BMW ///MPLIFY YOUR PASSION” at Kai Tak Cruise Terminal Agency: Above The Line Company |
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Bank of China (Hong Kong) BOCHK Banking TrendyToo BOCHK TrendyToo Splash! Agency: The Bridge Agency |
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Coca-Cola China Coca-Cola Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street Agency: Ernest & Donald Marketing Communications |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
2. Best Innovative PR Campaign
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Tam Jai International Tamjai International Hot Dish Launch Campaign Agency: The Bridge Agency |
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Swire Properties Citygate Outlets Beyond Glass Agencies: Boxing Promotions, Hardchi Creative |
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BMW Concessionaires (HK) “BMW ///MPLIFY YOUR PASSION” at Kai Tak Cruise Terminal Agency: Above The Line Company |
3. Best Insights-Driven PR Campaign
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Bank of China (Hong Kong) BOCHK Banking TrendyToo BOCHK TrendyToo Splash! Agency: The Bridge Agency |
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DBS Bank (Hong Kong) DBS BusinessClass DBS BusinessClass SME Sustainability Campaign Agency: Good Morning Creative |
4. Best Launch/Rebranding PR Campaign
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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MTR Corporation The Wai The Wai Mall Opening Agency: Above The Line Company |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Sun Hung Kai Properties New Town Plaza New Town Plaza Dino Park Launch Agency: Dynamic Duo Co. (DDPR) |
5. Best Performance PR Campaign
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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Coca-Cola China Coca-Cola Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street Agency: Ernest & Donald Marketing Communications |
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West Kowloon Cultural District Authority Hong Kong International Cultural Summit Agency: Edelman Hong Kong |
6. Best PR Campaign – Banking, Finance & Insurance
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Bank of China (Hong Kong) BOCHK Banking TrendyToo BOCHK TrendyToo Splash! Agency: The Bridge Agency |
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HSBC HSBC Fraud Campaign Agency: Hill and Knowlton |
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CTF Life PowerUp on the Harbour Playpark Agency: MSL Hong Kong |
7. Best PR Campaign – Corporate Social Responsibility
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MTR Corporation MTR Mr Doodle in Space @MTR |
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Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x The Wooderful Land “Summer in the Wooderful Land” |
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Festival Walk Walk With Me Agency: The Bridge Agency |
8. Best PR Campaign – Customer Acquisition
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MTR Corporation The Wai The Wai Mall Opening Agency: Above The Line Company |
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WeChat Pay HK Enjoy Seamless HKD payments in Mainland with WeChat Pay HK Agencies: Above The Line Company, PHD Hong Kong |
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Microsoft Hong Kong Microsoft Converting AI Sceptics into Believers Agency: The Hoffman Agency, Hong Kong |
9. Best PR Campaign – ESG
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The Mills Fabrica Fabrica X From lab to closet – making sustainable living accessible for all Agency: Spotlighters |
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Sino Group, HKIF, Archireef, Ocean Park CORAL REEFStoration Campaign Agency: Sinclair |
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Link Asset Management Strive for Green, Game On! Link’s Food Waste Recycling Competition |
11. Best PR Campaign – Food & Beverage
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Tamjai International Tamjai International Hot Dish Launch Campaign Agency: The Bridge Agency |
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Uni-China Group Bao Dim Sin Seng Bao Dim Sin Seng 15th Anniversary Campaign Agencies: The Bridge Agency, Hardchi Creative |
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Coca-Cola China Coca-Cola Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street Agency: Ernest & Donald Marketing Communications |
12. Best PR Campaign – Fashion & Beauty
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Mighty Ocean The Body Shop The Body Shop Positive Change Starts with A Gift Agency: RSVP Communications |
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TUMI Discovering Asra Agencies: PLUG, W Communications, Loic Serot, AsiaOMB |
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The Mills Fabrica Fabrica X From lab to closet – making sustainable fashion accessible for all Agency: Spotlighters |
13. Best PR Campaign – Lifestyle & Entertainment
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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Lee Tung Avenue Lee Tung Avenue Moon Fest Lumiere Agency: Above The Line Company |
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HKTVmall Mom-certified Agency: MSL Hong Kong |
14. Best PR Campaign – Partnership/Sponsorship
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MTR Corporation MTR Double Ducks @ MTR |
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Ngong Ping 360 |
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Bossini Enterprises, Uni-China Group Bossini Enterprises Eat Word Campaign Agency: Hardchi Creative |
15. Best PR Campaign – Property
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Citywalk, Urban Renewal Authority, Sino Group Sino Malls A Hundred Blessings for a Caring Community Agency: Above The Line Company |
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Sun Hung Kai Real Estate Agency |
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Henderson Leasing Agency MOSTown MOSTown ‘The MOST Green Fin-est Summer Eco-Camp’ |
16. Best PR Campaign – Public Awareness
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Tamjai International Tamjai International Hot Dish Launch Campaign Agency: The Bridge Agency |
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Ngong Ping 360 Double Ducks@Ngong Ping 360 |
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HSBC HSBC Fraud Campaign Agency: Hill and Knowlton |
17. Best PR Campaign – Public Services
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The University of Chicago |
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MTR Corporation |
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Hong Kong Chinese Orchestra HKDF20A-Chinachem Group Presents: One Beat, One Community: Connecting Through the Drum |
18. Best PR Campaign – Retail
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Bossini Enterprises Eat Word Campaign Agency: Hardchi Creative |
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DFI Retail Group Mannings 2024 Mannings CNY Campaign Agency: L Concept Communications |
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Cityplaza Hong Kong Cityplaza x Hot Toys: The Flash Speed Force Quest Agency: Boxing Promotions |
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TUMI Discovering Asra Agencies: PLUG, W Communications, Loic Serot, AsiaOMB |
19. Best PR Campaign – Travel & Hospitality
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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Lee Tung Avenue Lee Tung Avenue Moon Fest Lumiere Agency: Above The Line Company |
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Nina Hospitality Surprise Yourself |
20. Best PR Event
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BMW Concessionaires (HK) “BMW ///MPLIFY YOUR PASSION” at Kai Tak Cruise Terminal Agency: Above The Line Company |
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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New World Development Company New World Harbour Race 2023 – Harbour Playpark |
21. Best Promotional PR Campaign
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MTR Corporation MTR Double Ducks @ MTR |
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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WeChat Pay HK Enjoy Seamless HKD payments in Mainland with WeChat Pay HK Agencies: Above The Line Company, PHD Hong Kong |
22. Best Viral Campaign
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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Tamjai International Tamjai International Hot Dish Launch Campaign Agency: The Bridge Agency |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
23. Best Brand Reputation Management Strategy
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Bossini Enterprises Eat Word Campaign Agency: Hardchi Creative |
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Festival Walk Walk With Me Agency: The Bridge Agency |
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Link Asset Management Strive for Green, Game On! Link’s Food Waste Recycling Competition |
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MTR Lab Company MTR Lab Co-create a smarter, greener community with our partners Agency: Sinclair |
24. Best Branding Strategy
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Bossini Enterprises Eat Word Campaign Agency: Hardchi Creative |
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Hong Kong Disneyland Resort World of Frozen Agency: 5ives Communications |
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DBS Bank (Hong Kong) Live more, Bank less Agency: Narrow Door |
25. Best Corporate Affairs Strategy
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West Kowloon Cultural District Authority Hong Kong International Cultural Summit |
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Hong Kong Youth Arts Foundation Standard Chartered Arts in the Park 2023 Agency: The Chance Communications |
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MTR Corporation MTR Double Ducks @ MTR |
26.Best Engagement – Mass Community
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Bossini Enterprises Eat Word Campaign Agency: Hardchi Creative |
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The Hong Kong Jockey Club JC Youth Football Academy Summit 2023 Agency: PHD Hong Kong |
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Henderson Leasing Agency MOSTown MOSTown ‘The MOST Green Fin-est Summer Eco-Camp’ |
27. Best Engagement – Targeted Community
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BMW Concessionaires (HK) “BMW ///MPLIFY YOUR PASSION” at Kai Tak Cruise Terminal Agency: Above The Line Company |
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Hong Kong Youth Arts Foundation Standard Chartered Arts in the Park 2023 Agency: The Chance Communications |
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Hong Kong Housing Society Community ESG Programme |
28. Best Integrated Communications
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WeChat Pay HK Enjoy Seamless HKD payments in Mainland with WeChat Pay HK Agencies: Above The Line Company, PHD Hong Kong |
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Ngong Ping 360 Double Ducks@Ngong Ping 360 |
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TUMI Discovering Asra Agencies: PLUG, W Communications, Loic Serot, AsiaOMB |
29. Best Real-Time Response
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Tamjai International Tamjai International Hot Dish Launch Campaign Agency: The Bridge Agency |
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Fortune Malls Fortune Happy Tour Around Hong Kong Agency: Hardchi Creative |
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Sino Malls tmtplaza Auspicious Dragon Blessings for the New Year Agency: Boxing Promotions |
30. Best Storytelling Strategy
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Hutchison Telecommunications (Hong Kong) 3HK 5G Broadband: Solitude Agency: Madkids |
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Cathay Move Through the Wave Agency: MSL Hong Kong |
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
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Uni-China Group Bao Dim Sin Seng Bao Dim Sin Seng 15th Anniversary Campaign Agencies: The Bridge Agency, Hardchi Creative |
31. Best Use of Content
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Citywalk, Urban Renewal Authority, Sino Group Sino Malls “KIDS DREAM BIG! My Dream Job Expo” by Citywalk Agency: Boxing Promotions |
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Cityplaza Hong Kong Cityplaza x Disney Grow with LOVE Agencies: MakeItLoud, Boxing Promotions |
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Cathay Move Through the Wave Agency: MSL Hong Kong |
32. Best Use of Influencers
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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HKTVmall |
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Link Asset Management Lok Fu Place & Temple Mall Experiential Journey through Wong Tai Sin |
33. Best Use of Social Media
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Hutchison Telecommunications (Hong Kong) 3HK 5G Broadband: Solitude Agency: Madkids |
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Klook Klook Kreator programme – JoyKreator HK Agencies: RICE Communications, Dawning Communications & Brand Management |
34. Best Use of Technology
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Swire Properties Citygate Outlets Summer Exploration – Hello Kitty Seven Wonders in MetaGaia Agencies: Boxing Promotions, Oasis Brand Communications |
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Bank of China (Hong Kong) BOCHK Banking TrendyToo BOCHK TrendyToo Splash! Agency: The Bridge Agency |
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Olympian City, NBA Sino Malls NBA SUMMER BASE Agencies: Neonet, MGV |
35. Campaign of the Year
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Tamjai International Tamjai International Hot Dish Launch Campaign Agency: The Bridge Agency |
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PrimeCredit WeWa WeWa Plays Big: Lying Down Challenge Agency: Project Doloo |
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Uni-China Group Bao Dim Sin Seng Bao Dim Sin Seng 15th Anniversary Campaign Agencies: The Bridge Agency, Hardchi Creative |
36. PR Team of the Year
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MTR |
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Hong Kong Tourism Board |
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Hong Kong Disneyland Resort |