How to Enter?
Submitting your entries for the Marketing Events Awards is simple and completely online. The entry submission deadline is 5 Apr 2024 (Fri) at 6pm.
To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries
- Firstly, download and read the Entry Guidelines. This will guide you through the submission process. Follow the instructions and specific category requirements to ensure your entries are submitted successfully.
- Please download and use the Core Submission Template provided to prepare your Entry Submission Document without altering/deleting the words in header, 30% of marks will be deducted otherwise.
- All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” link at the bottom of this page.
- Entrants are strongly encouraged to gather all entry materials like photos, videos and charts before starting the entry process.
- Please ensure that all details you enter into the Entry Details are CONSISTENT with the details on the Core Submission Document you upload.
- Upon submission deadline, all entry details, including company names, credits and so on, are FINAL and CANNOT be changed and / or transferred to another party.
- Please include an event photo or image that represents your entry in your submission that can be used on all marketing material, on the screen on the night of the awards, and in the magazine etc.
Once you’re ready to go, all entries can be submitted via the below “I’m Ready to Enter” link.
Friday 5 April 2024, 6:00pm.
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
- Challenge (10%)
Who/what was the client/brand/event? What were the primary objectives of the event? Who was the target audience? What key challenges did you face?
- Strategy (30%)
How did the event help address the marketing challenge? Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach.
- Execution (30%)
Describe how you implemented the core strategy, event concept and creative rationale. Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? Illustrate the elements (for example, digital, technology, solutions) used and how they were brought to life.
- Result (30%)
What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event.
- Challenge (10%)
- Team Profile (20%)
Outline the company’s position in the industry, along with resources and budgets involved. Illustrate the team dynamics or partner relationship in detail. Outline the key roles and responsibilities, and years of experience.
- Performance (30%)
Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements. Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.
- Work (30%)
Elaborate how you developed your campaigns over the judging period. What made this significant and unique? The information judges will be examining for is key campaigns and selected case studies.
- Vision (20%)
Illustrate how your team communicated your company’s perspectives and objectives. What made this significant and unique? The information judges will be looking for is industry contribution.
- Team Profile (20%)
- All categories are open to client organisations and brands, however event agencies, media agencies, PR firms, production agencies and service providers can submit the entries on behalf of their client.
- All work, campaigns or initiatives must have been conceptualised and carried out in *North Asia for the North Asia market or for a regional and/or global market that includes North Asia.
- All work, campaigns or initiatives must have been launched or active between the eligibility period of 1 April 2023 – 31 March 2024 with demonstrable results achieved during this period.
* Please note that work submitted for last year’s awards cannot be resubmitted for this year’s event.
- Entrants may submit the same works/campaigns/initiatives into multiples categories or different works/campaigns/initiatives into one category. There is no limit to the number of entries each entrant may submit. However, when submitting multiple entries, entrants must tailor their individual submissions accordingly and outline how they suit the specific category at hand.
* Eligible regions & countries including: China, Hong Kong SAR, Japan, Korea, Macau and Taiwan.
Fees and Payment
HK$1,880 per entry
Credit card (Visa, MasterCard, AMEX).
Cheques and bank transfers welcome for any amounts over HK$10,000.
* All entry fees are non-refundable. Trophy is not included in the entry fees.
Terms & Conditions
- All entry fees are non-refundable.
- Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if invoice is required before payment.
- By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted in the entry.
- Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Should your entry be shortlisted, details will be presented based on your submissions on the website, prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.
- Also, please ensure that all details are submitted in ENGLISH only.
- The judges’ decisions are final.
- Without prior notice, MARKETING-INTERACTIVE reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category/categories will be notified.
Finalists need to be present or appoint a representative to be present at the awards presentation in order to receive their trophy(ies) in case they win.
- Please refer to the full terms & conditions in the Entry Guidelines.
- Any information or content intended for judging purposes only and NOT for republishing must be clearly indicated in red font or highlighted in red. Such information and content will not be shared in any way and privy for judging panel who will also maintain strict confidentiality.
- The entrant otherwise grants MARKETING-INTERACTIVE permission to show material(s) from the entries at the awards presentation, in the magazine and at such times as deemed appropriate.
- Whilst care will be taken by the organiser, the entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media Ltd. and its partners will be exempt from any liability for errors or omissions reproduced, lost and / or corrupted in the presentation of the Marketing Events Awards or in MARKETING-INTERACTIVE. For the purpose of clarity, this exemption of liability includes any communications online and offline by MARKETING-INTERACTIVE, Lighthouse Independent Media Ltd. and its partners.
- The decisions of MARKETING-INTERACTIVE in all matters relating to the Marketing Events Awards shall be final and binding.