#MarketingEventsAwards

Hong Kong

Marketing Events Awards Key Dates

THE SHOW MUST GO ON – AND IT HAS!

There was so much disruption brought about by the pandemic, especially for event marketers and event professionals. In many cases, orgaisners are facing the challenge of not being allowed to organise events like before. However, we also witness event marketers continually pushing their boundaries for creativity and unprecedented innovations.

 If you overcame insurmountable challenges in running and executing your events, you are ready to stand against the best and brightest within the industry!

The Marketing Events Awards has returned once again to recognise and honour the very best in event marketing, management and planning across North Asia. It is the premier platform for event marketers and planners to showcase their creative excellence, strategic marketing and operational precision, for both live and virtual events.

Judged by an independent panel of judges comprising of senior marketers, the awards present the perfect opportunity to not only showcase your best work to the wider industry (as well as potential future clients) but also increase credibility for your events and mark yourself as an industry leader.

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This year, 34 categories are open for entry to reflect the breadth and creativity of the industry. Check out the details of the categories and demonstrate to our expert judges why you should be a winner at this year’s Marketing Events Awards.

We wish all entrants the very best of luck with their submissions!

What’s new in 2022?

Best Event

Arts, Culture & Entertainment

Best Event

Fashion & Beauty

Best

Integrated Event

Best Use of

Live Streaming

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Marketing Events Awards 2022 you can:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition as an award-winning company

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Raise your profile to help attract new business

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Remind current clients that you are still the best!

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on 3 August 2022 so start your entries today.

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Campaign Awards:

CHALLENGE

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Who/what was the client/brand/event? What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

STRATEGY

%

How does the event help addressing the marketing challenge? Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach.

EXECUTION

%

Describe how you implemented the core strategy, event concept and creative rationale. Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? Illustrate the elements (for example, digital, technology, solutions) used and how they were brought to life.

RESULT

%

What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event.

Team Award:

TEAM PROFILE

%

Outline the company’s position in the industry, along with resources and budgets involved.
Illustrate the team dynamics or partner relationship in detail. Outline the key roles and responsibilities and years of experience.

PERFORMANCE

%

Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements. Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.

WORK

%

Elaborate how you have developed your campaigns over the judging period. What makes this significant and unique? The information judges will be examining for is key campaigns and selected case studies.

VISION

%

Illustrate how your team has been communicating your company’s perspectives and objectives. What makes this significant and unique? The information judges will be looking for is industry contribution.

Panel of Judges

Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@marketing-interactive.com

PAST JUDGES

We would like to thank our past judges for their time and effort in 2021!

Charlotte Ho

Charlotte Ho

Director of Hospitality Marketing and Membership

Auberge Hospitality
Eric Chiu

Eric Chiu

Head of PR, Events, & Sponsorships, Asia

AXA Asia & Africa

Maggie Cheng

Maggie Cheng

General Manager – Marketing

BMW Concessionaires (HK)

Joyce Wu

Joyce Wu

Head of Public Affairs

FrieslandCampina (Hong Kong)

VIDEO HIGHLIGHTS