#MarketingEventsAwards

Hong Kong

Gala Dinner: 27 July, 2023 (Thursday)
Venue: Hotel ICON (view map)

Marketing Events Awards Key Dates

SHOW US WHAT YOU HAVE DONE THIS YEAR!

With restrictions on social distancing and hosting events having finally been loosened, no one is happier than event marketers who have been challenged so much over the past few years.

 Last year, we saw so many creative and unusual events, which exemplified limitless imagination, that we simply can’t wait to see what you have done this year!

 Judged by an independent panel of judges comprising senior marketers, Marketing Events Awards 2023 presents the perfect opportunity to not only showcase your best work to the wider industry (as well as potential future clients), but to also increase credibility for your events, and mark yourself as an industry leader.

35

This year, 35 categories are open for entry to reflect the breadth and creativity of the industry. Check out the details of the categories and demonstrate to our expert judges why you should be a winner at this year’s Marketing Events Awards.

We wish all entrants the very best of luck with their submissions!

What’s new in 2023?

Best Event

Content
Creation

Best

Digital
Integration

Best Event

ESG

Best Event

Exihibition

Best

Immersive
Experience

Best Event

Outdoor

Best Event

Virtual/Live Streaming

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Marketing Events Awards 2023 you can:

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Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

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Increase credibility and gain industry-wide recognition as an award-winning company

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Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

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Raise your profile to help attract new business

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Remind current clients that you are still the best!

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Celebrate your successes across your company and project teams

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Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Judging Criteria

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):

Campaign Awards:

CHALLENGE

%

Who/what was the client/brand/event? What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

STRATEGY

%

How did the event help address the marketing challenge? Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach.

EXECUTION

%

Describe how you implemented the core strategy, event concept and creative rationale. Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? Illustrate the elements (for example, digital, technology, solutions) used and how they were brought to life.

RESULT

%

What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event.

Team Award:

TEAM PROFILE

%

Outline the company’s position in the industry, along with resources and budgets involved. Illustrate the team dynamics or partner relationship in detail. Outline the key roles and responsibilities, and years of experience.

PERFORMANCE

%

Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements. Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.

WORK

%

Elaborate how you developed your campaigns over the judging period. What made this significant and unique? The information judges will be examining for is key campaigns and selected case studies.

VISION

%

Illustrate how your team communicated your company’s perspectives and objectives. What made this significant and unique? The information judges will be looking for is industry contribution.

Panel of Judges

If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com

Heidi Chu

Heidi Chu

Head of Marketing

BSH Home Appliances Hong Kong

Emily Leung

Emily Leung

Associate Director, Marketing

Capital Group

Patrick Fong

Patrick Fong

Head of Trade Marketing (Hong Kong & Taiwan)

Ferrero

Rita Wan

Rita Wan

Head of Branding and Marketing Communications

FTLife Insurance Company

Angela Yeung

Angela Yeung

Chief Customer & Marketing Officer

Heng An Standard Life (Asia)

Purple Yao

Purple Yao

General Manager, Global Marketing

Hong Kong Airlines

Gordon Lo

Gordon Lo

Head of Marketing

Jebsen Beverage Company

Vincci Cheng

Vincci Cheng

Assistant Director of PR & Marketing

Lai Sun Dining

Diana Dang

Diana Dang

Head of Marketing

Le Comptoir

Anne Sham

Anne Sham

NORTH ASIA MARKETING HEAD, PET NUTRITION

MARS WRIGLEY ASIA

Amanda Chan

Amanda Chan

‎Marketing & Communications Lead, Asia

Oatly AB

Venus Yeung

Venus Yeung

Director of Communications

Orbis Hong Kong

Mabel Leung

Mabel Leung

Chief Officer, Brand and Strategic Marketing

Prudential (Group Head Office)

Michelle Kan

Michelle Kan

Head of Marketing

SOGO Hong Kong

Sherman Lau

Sherman Lau

Head of Brand & Marketing

livi Bank

Anson Shum

Anson Shum

Vice President Marketing

SAUVEREIGN

Kitty Wong

Kitty Wong

Head of Marketing and Communications

Tai Kwun

Maggie Sze

Maggie Sze

Associate Director, Marketing

TamJai SamGor Mixian

Anita Tsui

Anita Tsui

Head of Marketing and Partnership

WeLab Bank

Meanne Dizerens-Lau

Meanne Dizerens-Lau

Head, Marketing and Branding (District Development)

West Kowloon Cultural District Authority

Po-yin Liu

Po-yin Liu

Regional General Manager

Xtep Group

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