Who/what was the client/brand/event? What were the primary objectives of the event? Who was the target audience? What key challenges did you face?

How did the event help address the marketing challenge? Outline your strategic thinking and solution to the event objectives. What made this an inventive and out-of-the-box event? Explain the reasons behind your approach.

Describe how you implemented the core strategy, event concept and creative rationale. Describe the experience through the eyes of the target audience. What other important factors were meaningful to the success of the initiative? Illustrate the elements (for example, digital, technology, solutions) used and how they were brought to life.

What was the result? What evidence/metrics do you have that this was an effective and innovative event? How did it deliver to your challenge? Supply any facts and figures which demonstrate the success of the event.

Outline the company’s position in the industry, along with resources and budgets involved. Illustrate the team dynamics or partner relationship in detail. Outline the key roles and responsibilities, and years of experience.

Outline how the team or partner went above and beyond expectations and deserves recognition for their achievements. Relevant evidence of the team’s/partner’s performance to prove and justify success in the judging year.

Elaborate how you developed your campaigns over the judging period. What made this significant and unique? The information judges will be examining for is key campaigns and selected case studies.

Illustrate how your team communicated your company’s perspectives and objectives. What made this significant and unique? The information judges will be looking for is industry contribution.