2022 WINNERS
Best of Show – Brand
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Sino Malls |
Best of Show – Agency
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Above The Line Company |
1. Best Audience Growth Event
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agencies: Little Urban Mountain, Storyteller, E’s Concept |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
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Sun Hung Kai Real Estate Agency Tai Po Mega Mall Immersive 3D Art Christmas Playground |
2. Best Brand Experience
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Moët Hennessy Diageo Hong Kong HENNESSY Hennessy X NBA Grand Kick Off Hong Kong Agency: WHAT IF |
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Harbour North Dog Art Gallery by Michel Keck Agencies: KASHow, Wasabi Creation |
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AIA, Hong Kong Observation Wheel AIA Vitality Hub Agencies: Great Entertainment Group, Agenda and South Central Media, Zicket |
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LEE KUM KEE LEE KUM KEE x Ohpama Parent-kid Cooking Journey Agency: Ohpama.com (Rayma, Sing Tao Group) |
3. Best Cost-Effective Event
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Hong Kong Times Square Cantopop 101 |
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Link Asset Management The Quayside The Quayside – Be part of the Team Green |
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Urban Renewal Authority, Sino Land Sino Malls Citywalk ‧ Busymama Upcycling Art Projects Agency: Busymama |
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Olympian City Sino Malls Olympian Kids Imagineer |
4. Best Engaging Event
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agencies: Little Urban Mountain, Storyteller, E’s Concept |
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MTR Corporation The Full Tuen Ma Line Opening Campaign Agency: OMD Hong Kong |
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Sino Group Sino Malls Cheer For Athletes |
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Shiseido Hong Kong SHISIEDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey Agencies: untitled, Sekgamdong |
5. Best Event – Arts, Culture & Entertainment
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The Hong Kong Jockey Club Bring Back the Racing Beat |
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Hong Kong Times Square Cantopop 101 |
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Sino Group Sino Malls Cheer For Athletes |
7. Best Event – Corporate Social Responsibility
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TKO Plaza (Nan Fung Group) TKO Plaza “A Dazzling Christmas – Igniting a Green-minded Festival” Agency: Above The Line Company |
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Sino Group Sino Malls Sino Malls Love in the City |
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Sino Malls GREENHOUSE@tmtplaza Agency: Farmacy HK |
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Sino Malls tmtplaza’s Bee Conservancy Quest Agencies: Above The Line Company, Eco Pioneer |
8. Best Event – Creative
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Greater Bay Media Entertainment The Lawn Club Agencies: Great Entertainment Group, Agenda and South Central Media, Zicket |
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Moët Hennessy Diageo Hong Kong HENNESSY Hennessy X NBA Grand Kick Off Hong Kong Agency: WHAT IF |
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Hong Kong Times Square Donald Duck Geometric World |
9. Best Event – Fashion & Beauty
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Shiseido Hong Kong
SHISIEDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey Agencies: untitled, Sekgamdong |
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch 60th Anniversary Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
10. Best Event – Gamification
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Henderson Land Development
Square Mile Dragon Boat on Land 2021 |
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Kerry Properties MegaBox Harry Potter Christmas in the Wizarding World at MegaBox Agency: MakeItloud |
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Sino Malls tmtplaza’s Bee Conservancy Quest Agencies: Above The Line Company, AHE Creation |
11. Best Event – Health, Wellness & Fitness
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AIA, Hong Kong Observation Wheel AIA Vitality Hub Agencies: Great Entertainment Group, Agenda and South Central Media, Zicket |
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Link Asset Management
Tuen Mun Adventure |
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Link Asset Management Stanley Plaza Boundless Tempo |
12. Best Event – Public Awareness
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MTR Corporation The Full Tuen Ma Line Opening Campaign Agency: OMD Hong Kong |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agencies: Cheil Hong Kong, Shadow Design |
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Hong Kong Housing Society Ming Wah Dah Ha Documentary Project |
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Ngong Ping 360 Ngong Ping 360 Sweatival Agency: Above the Line Company |
13. Best Event – Retail
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Cityplaza Hong Kong
LIVE HAPPY – Unleash Your Happiness
Agencies: Little Urban Mountain, Storyteller, E’s Concept |
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Harbour North Dog Art Gallery by Michel Keck Agencies: KASHow, Wasabi Creation |
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Hong Kong Times Square Donald Duck Geometric World |
14. Best Event – Targeted Community
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Harbour North Dog Art Gallery by Michel Keck Agencies: KASHow, Wasabi Creation |
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Link Asset Management Tuen Mun Adventure |
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K11 Concepts K11 STREET/PARK |
15. Best Event Production
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Hong Kong Times Square Times Square X Mr. Men Little Miss 50th Anniversary: Discover You |
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Hong Kong Tourism Board Hong Kong New Year Countdown Celebrations |
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Sino Malls tmtplaza’s Bee Conservancy Quest Agencies: Above The Line Company, AHE Creation |
16. Best Experiential Event
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Hong Kong Times Square Cantopop 101 |
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Shiseido Hong Kong SHISIEDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey Agencies: untitled, Sekgamdong |
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Henderson Land Development Square Mile Dragon Boat on Land 2021 |
17. Best Hybrid Event
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Shiseido Hong Kong SHISIEDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey Agencies: untitled, Sekgamdong |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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The Hong Kong Jockey Club LONGINES Hong Kong International Races 2021 |
18. Best Innovative Transition – Physical to Virtual
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The Hong Kong Jockey Club
LONGINES Hong Kong International Races 2021 |
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Metro Broadcast, Metro Education Plus Primary School Quiz 2021 Agency: Techture |
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
19. Best Integrated Event
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Sino Group Sino Malls Cheer For Athletes |
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MTR Corporation The Full Tuen Ma Line Opening Campaign Agency: OMD Hong Kong |
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Shiseido Hong Kong SHISIEDO ULTIMUNE 3.0 – Powerful Heartbeat Experiential Journey Agencies: untitled, Sekgamdong |
20. Best Launch/Rebranding Event
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agencies: Cheil Hong Kong, Shadow Design |
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MTR Corporation The Full Tuen Ma Line Opening Campaign Agency: OMD Hong Kong |
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agencies: Little Urban Mountain, Storyteller, E’s Concept |
21. Best Mall Event
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Hong Kong Times Square Donald Duck Geometric World |
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Central Market, Chinachem Group, Urban Renewal Authority Central Market Central Market Revitalization Agencies: Cheil Hong Kong, Shadow Design |
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Sino Malls tmtplaza’s Bee Conservancy Quest Agencies: Above The Line Company, AHE Creation |
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Sun Hung Kai Real Estate (Sales and Leasing) Agency Park Central City Escape – Korea Winter Carnival @ Park Central Agency: Wasabi Creation |
22. Best Pop-Up Event
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Moët Hennessy Diageo Hong Kong
The Singleton The Singleton Gallery at K11 Musea Agency: WHAT IF |
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Cityplaza Hong Kong LIVE HAPPY – Unleash Your Happiness Agencies: Little Urban Mountain, Storyteller, E’s Concept |
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Kerry Properties MegaBox Harry Potter Christmas in the Wizarding World at MegaBox Agency: MakeItloud |
23. Best Result-Driven Event
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Sun Hung Kai Real Estate Agency
apm apm’s Digital Sportcation Hub |
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Wheelock Properties (Hong Kong) Wheelock Properties X National Geographic Hong Kong Photo Contest 2021 Agency: KREW |
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Ngong Ping 360 Ngong Ping 360 Sweatival Agency: Above The Line Company |
24. Best Sponsorship/Partnership Event
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Hong Kong Times Square Cantopop 101 |
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PrimeCredit PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert Agencies: Vibes, Wavemaker Hong Kong |
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Sino Group Sino Malls, Lee Tung Avenue Sino Malls Disney Winter Celebration |
25. Best Sustainability Event
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Sino Malls tmtplaza’s Bee Conservancy Quest Agencies: Above The Line Company, Eco Pioneer |
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Link Asset Management Sau Mau Ping and Tsz Wan Shan Shopping Centre Butterfly Summer |
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Urban Renewal Authority, Sino Land Sino Malls “Go Green! Save Our Planet” by Citywalk Agency: Hattrick Creative |
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Urban Renewal Authority, Sino Land Sino Malls Citywalk ‧ Busymama Upcycling Art Projects Agency: Busymama |
26. Best Use of Event Technology
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The Hong Kong Jockey Club LONGINES Hong Kong International Races 2021 |
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Sun Hung Kai Real Estate Agency Tai Po Mega Mall Urban Botanical Garden |
27. Best Use of Influencer
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PrimeCredit PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert Agencies: Vibes, Wavemaker Hong Kong |
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Cityplaza Hong Kong Monster Inc. Merry GIFTmas Agencies: MakeItLoud, Boxing Promotions |
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Leisure & Cultural Services Department (LCSD) LCSD Museums Little Museum KOL Agency: Ohpama.com (Rayma, Sing Tao Group) |
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The Hong Kong Jockey Club, Oriental Watch Company Oriental Watch 60th Anniversary Sha Tin Trophy Gentlemen’s Bow Tie Raceday |
28. Best Use of Live Streaming
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SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
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PrimeCredit PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert Agencies: Vibes, Wavemaker Hong Kong |
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Hong Kong Times Square Cantopop 101 |
29. Best Use of Multi-Channel
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MTR Corporation The Full Tuen Ma Line Opening Campaign Agency: OMD Hong Kong |
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PrimeCredit PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert Agencies: Vibes, Wavemaker Hong Kong |
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Ngong Ping 360 Ngong Ping 360 Sweatival Agency: Above the Line Company |
30. Best Use of Social Media
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Link Asset Management Tuen Mun Adventure |
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Swire Properties Swire Properties CVS Campaign |
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MHD Hong Kong Hennessy No Boundaries For Spirits Agency: Guru Online |
31. Best Use of Venue
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Greater Bay Media Entertainment The Lawn Club Agencies: Great Entertainment Group, Agenda and South Central Media, Zicket |
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AIA, Hong Kong Observation Wheel AIA Vitality Hub Agencies: Great Entertainment Group, Agenda and South Central Media, Zicket |
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Hong Kong Times Square Times Square X Mr. Men Little Miss 50th Anniversary: Discover You |
32. Best Virtual Event
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PrimeCredit PrimeCredit “I Get You. I’ve Got Your Back” Digital Concert Agencies: Vibes, Wavemaker Hong Kong |
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TCL Technology TCL Product Launch 2021 Agency: Studio One |
33. Most Innovative Event
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Sino Malls tmtplaza’s Bee Conservancy Quest Agencies: Above The Line Company, Eco Pioneer, AHE Creation |
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Henderson Land Development Square Mile Dragon Boat on Land 2021 |
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Sino Malls GREENHOUSE@tmtplaza Agency: Farmacy HK |
34. Best Event Team
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KREW |
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Ngong Ping 360 |
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WHAT IF |
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