2023 Finalists
1. Most Creative – Audio
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BLKJ HAVAS, Havas Media Singapore Client Organisation: Mediacorp Campaign: Buskermercials |
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Mutant Communications Client Organisation: National Geographic Asia Campaign: Expedition: Earth |
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Socialyse Client Organisation: DirectAsia Insurance Campaign: Track Facts |
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Socialyse, Arena Media Singapore Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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W/E + Partners Client Organisation: City Developments Brand: 8Copen Grand Campaign: Hello Green, Meet Luxury |
2. Most Creative – B2B Marketing
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antics@play Client Organisation: Schroder Investment Management (Singapore) Brand: Schroders Campaign: Schroders’ POAPs |
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BBDO Singapore Client Organisation: FedEx Campaign: Delivering Your Passion to the World |
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dentsu Singapore Client Organisation: NCS Brand: Telco+ Campaign: Telco+ Launch |
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First Page Digital Singapore Client Organisation: PCI Campaign: Powering Growth: The Digital Expansion Campaign |
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LIONCAT Group Client Organisation: Bacha Coffee Campaign: Bacha Coffee – Another World |
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Now Comms Asia Client Organisation: Fidelity International Campaign: The Future of Investing in China: Economics, Sustainability and Innovation and Fidelity Global Outlook: Connecting to Diverse Opportunities in the Year Ahead |
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Now Comms Asia Client Organisation: Investment Management Association of Singapore (IMAS) Campaign: IMAS – Bloomberg Annual Conference 2022 |
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Ptarmigan Media, Chord Asia, SPH Client Organisation: Franklin Templeton Campaign: Quench Your Thirst For Income |
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That Marketing Guy Client Organisation: IHH Healthcare Campaign: Care. For Good. IHH’s 10th Anniversary Campaign |
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Wild Advertising & Marketing Client Organisation: Infocomm Media Development Authority (IMDA) Campaign: A Finance Manager’s Best Kept Secret |
3. Most Creative – Cause Marketing
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Digital Studio by APRW Client Organisation: Agency of Integrated Care Campaign: #Dance2HeartofCare |
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KRDS Digital Client Organisation: The Hershey Company Brand: Hershey’s Campaign: #HerShe Campaign 2023 |
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Mashwire Client Organisation: Singapore Breast Surgery Center Brand: SOLIS Breast Care & Surgery Centre Campaign: SOLIS, Confidence Through Clarity |
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McCANN Worldgroup Singapore Client Organisation: Microsoft Campaign: Code; without Barriers |
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Ogilvy Singapore Client Organisation: AIA Singapore Campaign: AIA Better Lives Fund |
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Publicis Singapore Client Organisation: Singapore Health Promotion Board Campaign: HIV doesn’t differentiate |
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Teads Singapore Client Organisation: foodpanda Campaign: Foodpanda Teads care campaign |
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TEAM LEWIS, Distilleri Client Organisation: GXS Campaign: Voice of Prosperity |
4. Most Creative – Communications / Public Relations
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antics@play Client Organisation: Wearnes Automotive Brand: Polestar Campaign: |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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DSTNCT Client Organisation: Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video |
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Edelman Singapore Client Organisation: HP Campaign: INKmaginary Toys |
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Fishermen Integrated Client Organisation: Grab Campaign: GrabFood Grandmother of All Sale |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Singapore made it to the World Cup! |
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That Marketing Guy Client Organisation: 7-Eleven Campaign: 7-Eleven x Moomin Blind Box Launch: Love Nature Campaign |
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X10 Media Client Organisation: DENTISTE Campaign: DENTISTE Nighttime Toothpaste |
5. Most Creative – Content Marketing
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Digital Studio by APRW Client Organisation: Agency of Integrated Care Campaign: #Dance2HeartofCare |
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DSTNCT Client Organisation: Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video |
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Fishermen Integrated Client Organisation: Grab Campaign: GrabFood Grandmother of All Sales |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: With Love, McDSG |
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Mashwire Client Organisation: Singapore Breast Surgery Center Brand: SOLIS Breast Care & Surgery Centre Campaign: SOLIS, Confidence Through Clarity |
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NBCUniversal Catalyst Client Organisation: Singapore Tourism Board Campaign: Ready, Set, Singapore |
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Starcom Singapore, Publicis Content, Hepmil Singapore Client Organisation: Singapore Police Force Campaign: XMM Scam |
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TEAM LEWIS Client Organisation: Orchard Turn Retail Investment Brand: ION Orchard Campaign: Shopping Reimagined |
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Wild Advertising & Marketing Client Organisation: CPF Board Campaign: Get FinFit With Me |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
6. Most Creative – COVID-19 Related Campaign
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AM Collective Client Organisation: Maybank Singapore Campaign: Walk for Humanity |
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DDB Group Singapore Client Organisation: Changi Airport Group Brand: iShopChangi Campaign: Revenge Travel |
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Goodfellas Client Organisation: SkillsFuture Singapore Campaign: While some skills become irrelevant, new ones are needed. |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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Target Media Culcreative Client Organisation: The Intan Peranakan Museum Campaign: The Intan Peranakan Museum – Do You Know Series |
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WPP@CP Client Organisation: Colgate-Palmolive Brand: Colgate Campaign: Free Your Smile – Mask-Free Day |
7. Most Creative – Customer Engagement
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:Teeth Client Organisation: William Grant & Sons Brand: Monkey Shoulder Campaign: The Dead-end Job Simulator |
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:Teeth Client Organisation: PropertyGuru Singapore Brand: PropertyGuru Campaign: Property TourTalks |
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DDB Group Singapore Client Organisation: Viu Singapore Campaign: Viu To Win |
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GERMS Client Organisation: United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: With Love, McDSG |
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McCann Worldgroup Singapore Client Organisation: Cigna Campaign: StressWaves |
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Oceanus Media Global Client Organisation: Razer Campaign: RazerCon 2022 |
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Splash Productions Client Organisation: Public Libraries Singapore Brand: Guinness Campaign: #ReadYourZodiacs |
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TMRW Client Organisation: Samsung Singapore Brand: Samsung Campaign: Bespoke Inspired By You |
8. Most Creative – Digital
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360 Communications, Spark Foundry Client Organisation: Citi Brand: Citi Digi Banking Campaign: Banking That Moves With You |
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Construct Digital Client Organisation: National University of Singapore – School of Continuing and Lifelong Education Campaign: Level Up To 100 |
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DDB Group Singapore Client Organisation: Viu Singapore Campaign: Viu To Win |
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GOVT Singapore Client Organisation: Sentosa Development Corporation Campaign: SentosaLand |
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Jack Morton Worldwide Client Organisation: Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction |
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Leo Burnett Singapore Client Organisation: Singtel Campaign: 5G Live Activation |
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Popper Asia Singapore Client Organisation: POKKA Campaign: POKKA Fruit Garden |
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That Marketing Guy Client Organisation: Maybank Campaign: Maybank Cares #ForYou Campaign |
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UNIFORM Client Organisation: National Arts Council Campaign: Singapore Art Week 2023 |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
9. Most Creative – Event (Physical / Virtual)
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Big 3 Media Client Organisation: Singapore Polytechnic Campaign: Singapore Polytechnic’s Virtual Open House 2023 Experience: SPace |
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Cheil Singapore Client Organisation: Samsung Singapore Campaign: Alternative Career Fair |
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Distilleri Client Organisation: Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival 2023 Campaign: Glow Festival 2023: Find Your Wellness High |
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GOVT Singapore Client Organisation: Asahi Group Singapore Brand: Peroni Nastro Azzuro Campaign: Peroni Unpaused Exchange |
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Leo Burnett Singapore Client Organisation: Singtel Campaign: 5G Live Activation |
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Mad Hat Asia Client Organisation: Levi’s® Campaign: Levi’s 501® Day |
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Pernickety Client Organisation: HSBC Bank Campaign: HSBC Premier Family Fiesta |
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Pico Art International Client Organisation: DBS Bank Campaign: DBS Lab Crawl 2022 – DAXVerse |
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The MasterPlan, Google Asia Pacific Client Organisation: Google Online Safety Park Campaign Brand: Be Internet Awesome Campaign: Google Online Safety Park Campaign |
10. Most Creative – Experiential
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:Teeth Client Organisation: William Grant & Sons Brand: Monkey Shoulder Campaign: The Dead-end Job Simulator |
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Arena Media Singapore Client Organisation: Amazon SG Campaign: Amazon Prime Day: Primed For Success |
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DDB Group Singapore Client Organisation: National Environment Agency (NEA) Campaign: Public Toilets Shouldnt Be Scary |
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Dentsu Creative Client Organisation: Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival 2023 Campaign: Glow Festival 2023: Find Your Wellness High |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Singtel 5G powers all you love, everywhere. |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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PHD Singapore, Key & Cornerstone Client Organisation: Subway Systems Singapore Brand: Subway Singapore Campaign: Subway Big Museum of Taste |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
11. Most Creative – Government Sector / Non-Profit Marketing
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Make Every Drop Count Campaign |
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Digital Studio by APRW Client Organisation: Agency of Integrated Care Campaign: #Dance2HeartofCare |
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DSTNCT Client Organisation: Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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GOVT Singapore Client Organisation: National Council of Social Service Brand: Community Chest Campaign: Champion Every Potential |
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McCann Worldgroup Singapore Client Organisation: CPF Board Campaign: Every Purpose Needs a Plan |
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Starcom Singapore, Publicis Content, Hepmil Singapore Client Organisation: Singapore Police Force Campaign: XMM Scam |
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That Marketing Guy Client Organisation: HomeTeamNS Campaign: Celebrating The Pride of Our HomeTeam NSMen |
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The Gap People Client Organisation: Youthline Campaign: “To Be Heard” Youthline Launch Campaign |
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Wild Advertising & Marketing Client Organisation: CPF Board Campaign: Get FinFit With Me |
12. Most Creative – Influencers / KOLs
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Current Global Client Organisation: adidas Campaign: adidas x David Beckham: We Got This! |
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Dentsu Creative Client Organisation: Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops |
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DeVries Global Client Organisation: ASICS Campaign: ASICS Sportstyle Art In Motion |
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Hashtag Interactive Client Organisation: Electrolux Campaign: Electrolux Sustainability Squad |
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The Secret Little Agency, Havas Media Singapore Client Organisation: KFC Singapore Campaign: Zhng Zinger – The First Burger Born From Your Social Feed |
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Leo Burnett Singapore Client Organisation: Singtel Campaign: 5G Why Not |
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Mad Hat Asia Client Organisation: Tyson® Singapore Campaign: Tasty Moments With Tyson |
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Socialyse, Arena Media Singapore Client Organisation: Minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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Superminted Client Organisation: VIACOMCBS Brand: MTV Asia Campaign: Krash Kourse |
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Wild Advertising & Marketing Client Organisation: Land Transport Authority Singapore Campaign: Thomson-East Coast Line 3 (TEL3) Open House |
13. Most Creative – Integrated Media
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Arena Media Singapore, Socialyse, Tag Client Organisation: Minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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BBDO Singapore Client Organisation: TAFEP Campaign: Know it to end it |
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DDB Group Singapore Client Organisation: Breast Cancer Foundation Campaign: Hues of Hope |
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DDB Group Singapore Client Organisation: National Environment Agency (NEA) Campaign: Public Toilets Shouldnt Be Scary |
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Digital Studio by APRW Client Organisation: Agency of Integrated Care Campaign: #Dance2HeartofCare |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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Fishermen Integrated Client Organisation: Grab Campaign: GrabFood Grandmother of All Sales |
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Havas Media Singapore Client Organisation: Trust Bank Campaign: Painting The Town Trust Blue |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: With Love, McDSG |
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Onyx Island Client Organisation: Beam Suntory Brand: Auchentoshan Campaign: Auchentoshan Micromoments |
14. Most Creative – Launch / Re-Launch
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360 Communications, Spark Foundry Client Organisation: Citi Brand: Citi Digi Banking Campaign: Banking That Moves With You |
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ABrandADay (ABAD) Client Organisation: Thong Siek Food Industry Brand: DoDoLand Campaign: Do Do DoDoLand |
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Cheil Singapore Client Organisation: Samsung Singapore Campaign: Samsung Singapore |
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DDB Group Singapore Client Organisation: DBS Bank Campaign: Live more, Bank less 2.0: Less like a Bank |
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Dentsu Creative Client Organisation: Activision Blizzard Brand: Call of Duty Campaign: Warzone 2.0 DMZ Loot Ops |
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GERMS Client Organisation: We Are SG NFT Campaign: We Are SG NFT collection launch |
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GOVT Singapore Client Organisation: Sentosa Development Corporation Campaign: Sentosa Brand Refresh – Where Discovery Never Ends |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: #UnboringMorning |
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Leo Burnett, Publicis Singapore Client Organisation: Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” |
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That Marketing Guy Client Organisation: IHH Healthcare Campaign: Care. For Good. IHH’s 10th Anniversary Campaign |
15. Most Creative – Multicultural Marketing
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Portland Client Organisation: MCCY Brand: ICCS Campaign: #WeAreConnected |
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Slashie Media & Marketing Client Organisation: Kiztopia Campaign: Back to Fun at Kiztopia |
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TheSmartLocal Media Group Client Organisation: Lee Kuan Yew Fund for Bilingualism Campaign: TSL x Lee Kuan Yew Fund For Bilingualism: Advocating Conversational Malay |
16. Most Creative – Out-of-Home
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Arena Media Singapore Client Organisation: Amazon SG Campaign: Amazon Prime Day: Primed For Success |
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DDB Group Singapore Client Organisation: DBS Bank Campaign: Live more, Bank less 2.0: Less like a Bank |
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GOVT Singapore Client Organisation: Julie’s Manufacturing Brand: Julie’s Biscuit Campaign: Julie’s Michelle |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: With Love, McDSG |
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TMRW, Starcom Singapore Client Organisation: BMW Asia Brand: BMW Campaign: Mission: Luxury |
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WPP@CP Client Organisation: Colgate-Palmolive Brand: Colgate Campaign: Free Your Smile – Mask-Free Day |
17. Most Creative – Social Media
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival 2023 Campaign: Glow Festival 2023: Find Your Wellness High |
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GOVT Singapore Client Organisation: Julie’s Manufacturing Brand: Julie’s Biscuit Campaign: Julie’s Michelle |
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Leo Burnett Singapore Client Organisation: Singtel Campaign: 5G Live Activation |
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Maise Client Organisation: Burger King Singapore Campaign: Christmas 2022 |
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Paprika Global, part of Distilleri Group Client Organisation: Hanbaobao Brand: McDonald’s Singapore Campaign: My Heart is Full – Social Strategy |
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Viddsee Client Organisation: National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana |
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WE Communications Client Organisation: NCS Campaign: Wind Down with NCS |
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Wild Advertising & Marketing Client Organisation: CPF Board Campaign: Get FinFit With Me |
18. Most Creative – Specific Audience
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:Teeth Client Organisation: PropertyGuru Singapore Brand: PropertyGuru Campaign: Property TourTalks |
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DDB Group Singapore Client Organisation: Viu Singapore Campaign: Viu To Win |
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DDB Group Singapore Client Organisation: Changi Airport Group Campaign: The World of Wines & Spirits (WOWS) |
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DSTNCT Client Organisation: Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video |
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Edelman Singapore Client Organisation: HP Campaign: INKmaginary Toys |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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Motionsauce Client Organisation: Singapore National Youth Chinese Orchestra Campaign: Music Chatterbox: Singapore Season 2 |
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Publicis Singapore Client Organisation: Singapore Health Promotion Board Campaign: It’s OKAY to reach out |
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Publicis Singapore Client Organisation: Singapore Health Promotion Board Campaign: Live Well, Age Well |
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Starcom Singapore, Publicis Content, Hepmil Singapore Client Organisation: Singapore Police Force Campaign: XMM Scam |
19. Most Creative – Video
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BBDO Singapore Client Organisation: FedEx Campaign: Delivering your passion to the world |
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DDB Group Singapore Client Organisation: Breast Cancer Foundation Campaign: Ahead of Time |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Make Every Drop Count Campaign |
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DDB Group Singapore Client Organisation: National Environment Agency (NEA) Campaign: Public Toilets Shouldnt Be Scary |
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Fishermen Integrated Client Organisation: Grab Campaign: GrabFood Grandmother of All Sales |
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GOVT Singapore Client Organisation: Sentosa Development Corporation Campaign: Sentosa Brand Refresh – Where Discovery Never Ends |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Family moments made powerful with Singtel 5G and SharePlay on iPhone 13 Pro. |
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Mediabrands Content Studio Singapore, UM Singapore Client Organisation: Sentosa Development Corporation Campaign: Discovery Neverending: A Fantastical Sentosa |
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Socialyse, Arena Media Singapore Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
20. Most Creative – World Cup Related Campaign
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DD2 Media Client Organisation: Constellar Venues Campaign: Space Fest @ EXPO |
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Goodfellas Client Organisation: 5-hour ENERGY Singapore Campaign: Football Hangover. |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Getting in on every World Cup trend with the fans. |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Singapore made it to the World Cup! |
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Mad Hat Asia Client Organisation: Tyson® Singapore Campaign: Tasty Moments With Tyson |
21. Most Effective Use – Audio
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BLKJ HAVAS, Havas Media Singapore Client Organisation: Mediacorp Campaign: Buskermercials |
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Mutant Communications Client Organisation: National Geographic Asia Campaign: Expedition: Earth |
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Socialyse Client Organisation: DirectAsia Insurance Campaign: Track Facts |
22. Most Effective Use – B2B Marketing
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BBDO Singapore Client Organisation: FedEx Campaign: Delivering your Passion to the World |
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Design Prodigy Client Organisation: Citrix Campaign: Virtual Sales Development Representative Campaignn |
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Edelman Singapore Client Organisation: SP Group Campaign: Empowering the Future of Energy |
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McCANN Worldgroup Singapore Client Organisation: Microsoft Brand: Microsoft Campaign: Code; without Barriers |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) |
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That Marketing Guy Client Organisation: IHH Healthcare Campaign: Care. For Good. IHH’s 10th Anniversary Campaign |
23. Most Effective Use – Consumer Insight and Market Research
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GOVT Singapore Client Organisation: Sentosa Development Corporation Campaign: Brand Refresh – Where Discovery Never Ends |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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M&C Saatchi Performance Client Organisation: Evolution Wellness Brand: Fitness First Campaign: Adopting a new online approach to drive fitness club members for Evolution Wellness |
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OMD Singapore, Paprika Client Organisation: McDonald’s Singapore Campaign: McDonald’s Mobile Order – Tap Tap Pay Eat |
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Spark Foundry Singapore Client Organisation: Abbott Nutrition Campaign: Formulating a connected intelligence solution to track Competitive Share of Voice |
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Zenith Singapore Client Organisation: Haleon Singapore Brand: Panadol Campaign: Precision in Crisis: Panadol’s Data-Driven Market Dominance during Covid-19 |
24. Most Effective Use – Content
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Leo Burnett, Publicis Singapore Client Organisation: Singtel Brand: GOMO by Singtel Campaign: GOMO Roaming (Kinda) Travel Influencers |
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Mad Hat Asia Client Organisation: Levi’s® Campaign: Levi’s 501® Day |
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Oceanus Media Global Client Organisation: Daniel Boey Creatives Campaign: The Front Row 2022 |
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OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McDonald’s Breakfast Bagel |
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Publicis Singapore Client Organisation: Singapore Health Promotion Board Campaign: It’s OKAY to reach out |
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Ruder Finn Asia Client Organisation: Singapore Global Network (SGN) Campaign: Singapore Global Network’s Social Media & Website |
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Starcom Singapore, Publicis Content, Hepmil Singapore Client Organisation: Singapore Police Force Campaign: XMM Scam |
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Tag Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
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Yahoo Client Organisation: StarHub Campaign: StarHub Scores A Hat-trick With Yahoo Singapore Premier League Hub Takeover |
25. Most Effective Use – Customer Acquisition
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402 Marketing Collective Client Organisation: Rémy Cointreau International Brand: LOUIS XIII Campaign: LOUIS XIII THE DROP – Singapore Launch |
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Arena Media Singapore, Socialyse, Tag Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: #UnboringMorning |
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Havas Media Singapore Client Organisation: Trust Bank Campaign: Painting The Town Trust Blue |
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M&C Saatchi Performance Client Organisation: Grab Brand: Grab PayLater Campaign: Driving high quality users for Grab PayLater through specific audience targeting |
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OMD Singapore, Adzymic Client Organisation: Income Insurance Brand: Income Travel Insurance Campaign: Revenge Travel! The Dynamic Response of Income Travel Insurance campaign |
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OMD Singapore, Paprika Client Organisation: McDonald’s Singapore Campaign: #McDonald’s MyM Rewards |
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Spark Foundry Singapore Client Organisation: Mandai Wildlife Group Campaign: New sustainable model for a new media age |
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TMRW Client Organisation: Samsung Electronics Brand: Samsung Campaign: Bespoke Inspired By You |
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Zenith Singapore Client Organisation: Haleon Singapore Brand: Panadol Campaign: Precision in Crisis: Panadol’s Data-Driven Market Dominance during Covid-19 |
26. Most Effective Use – Digital
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Damnzai Client Organisation: Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever |
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Epic Dialogue Client Organisation: Uncle Ringo Trading Brand: The Show Master Campaign: #InnerChildAwaits: The Great Bay Fiesta |
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GERMS Client Organisation: United Overseas Bank (UOB) Campaign: The Travel Insider – Travel Quiz |
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Gloo Client Organisation: Merz Aesthetics Brand: Ultherapy Campaign: My Skin, My Way |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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M&C Saatchi Performance Client Organisation: Grab Campaign: Leveraging Singapore’s National Day to generate awareness for Grab Unlimited |
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Mediatropy Digital Agency Client Organisation: Banyan Tree Group Campaign: Banyan Tree Wellness Campaign |
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Mutant Communications Client Organisation: National Geographic Asia Campaign: Expedition: Earth |
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Popper Asia Singapore Client Organisation: POKKA Campaign: POKKA Fruit Garden |
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Wunderman Thompson Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
27. Most Effective Use – Events (Physical / Virtual)
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:Teeth Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Silver Smooooth Warehouse Party |
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Bloomr.SG Client Organisation: Mediacorp Campaign: The Pinwheels 2023 |
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Distilleri Client Organisation: Singapore Tourism Board Brand: Grand Prix Season Singapore Campaign: Grand Prix Season Singapore 2022 |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: #MeAndMyKFC |
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HOL Experiences Client Organisation: Marina Promenade Brand: Marina Central BID Campaign: Season of Dreams |
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INVNT Singapore Client Organisation: Amazon SG Campaign: Amazon.sg Black Friday Brand Activation |
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Mad Hat Asia Client Organisation: Levi’s® Campaign: Levi’s 501® Day |
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Now Comms Asia Client Organisation: Fidelity International Campaign: The Future of Investing in China: Economics, Sustainability and Innovation and Fidelity Global Outlook: Connecting to Diverse Opportunities in the Year Ahead |
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Oceanus Media Global Client Organisation: Daniel Boey Creatives Campaign: The Front Row 2022 |
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TMRW Client Organisation: Orchard Road Business Association Brand: Orchard Road Campaign: Christmas On A Great Street 2022 |
28. Most Effective Use – Experiential
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:Teeth Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Silver Smooooth Warehouse Party |
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Epic Dialogue Client Organisation: FairPrice Group Brand: Lau Pa Sat Festival Market Campaign: Hop For Joy: Lau Pa Sat x White Rabbit Candy Lunar New Year Campaign |
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Epic Dialogue Client Organisation: The Esplanade Campaign: When Stars Align: Esplanade – Theatres on the Bay Youth Engagement |
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Gloo Client Organisation: DFI Retail Group Brand: Guardian Singapore Campaign: Live Smart & Healthy With Your Guardian |
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Havas Media Singapore Client Organisation: Burger King Singapore Campaign: The Land of Cheesemas |
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INVNT Singapore Client Organisation: Amazon SG Campaign: Black Friday 2022 Activation – Amazon House |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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Popper Asia Singapore Client Organisation: POKKA Campaign: POKKA Fruit Garden |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore Campaign: Samsung Galaxy S23 Series Launch |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
29. Most Effective Use – Government Sector / Non-Profit Marketing
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BBC StoryWorks Client Organisation: Singapore Tourism Board Campaign: Mice 2.0 – A Singaporean approach to innovative business events |
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BBDO Singapore Client Organisation: TAFEP Campaign: Know it to end it |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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McCann Worldgroup Singapore Client Organisation: CPF Board Campaign: Every Purpose Needs a Plan |
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MediaPlus Digital Client Organisation: Caritas Singapore Campaign: Charities Week 2023 |
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Publicis Singapore Client Organisation: Singapore Health Promotion Board Campaign: It’s OKAY to reach out |
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Starcom Singapore, Publicis Content, Hepmil Singapore Client Organisation: Singapore Police Force Campaign: XMM Scam |
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Starcom Singapore Client Organisation: Health Promotion Board Campaign: HIV Doesn’t Differentiate |
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That Marketing Guy Client Organisation: HomeTeamNS Campaign: Celebrating The Pride of Our HomeTeam NSMen |
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Viddsee Client Organisation: National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana |
30. Most Effective Use – Influencers / KOLs
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360 Communications, Social Jet, Spark Foundry Client Organisation: Citi Brand: Life And Money Campaign: Life And Money Content Hub Pre-Launch Teaser Campaign |
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Digital Studio by APRW Client Organisation: Agency of Integrated Care Campaign: #Dance2HeartofCare |
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ED&C Client Organisation: Merz Aesthetics® Asia Pacific Brand: Ultherapy Campaign: See My Skin. Lift My Way. |
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Epic Dialogue Client Organisation: The Esplanade Campaign: When Stars Align: Esplanade – Theatres on the Bay Youth Engagement |
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Gloo Client Organisation: Merz Aesthetics Brand: Ultherapy Campaign: My Skin, My Way |
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Leo Burnett, Publicis Singapore Client Organisation: Singtel Brand: GOMO by Singtel Campaign: GOMO Roaming (Kinda) Travel Influencers |
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Mad Hat Asia Client Organisation: Levi’s® Campaign: Levi’s 501® Day |
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Ogilvy Singapore Client Organisation: Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Sow the Seeds of Good: A Greener Tomorrow Starts Today |
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Socialyse, Arena Media Singapore Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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That Marketing Guy Client Organisation: 7-Eleven Campaign: 7-Eleven x Moomin Blind Box Launch: Love Nature Campaign |
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The Secret Little Agency, Havas Media Singapore Client Organisation: KFC Singapore Campaign: Zhng Zinger – The First Burger Born From Your Social Feed |
31. Most Effective Use – Integrated Media
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Arena Media Singapore, Socialyse, Tag Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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BBDO Singapore Client Organisation: TAFEP Campaign: Know it to end it |
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Damnzai Client Organisation: Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever |
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Digital Studio by APRW Client Organisation: Agency of Integrated Care Campaign: #Dance2HeartofCare |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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McCann Worldgroup Singapore Client Organisation: CPF Board Campaign: Every Purpose Needs a Plan |
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Mutant Communications Client Organisation: National Geographic Asia Campaign: Expedition: Earth |
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OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McDonald’s Breakfast Bagel |
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Publicis Singapore Client Organisation: Singapore Health Promotion Board Campaign: It’s OKAY to reach out |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
32. Most Effective Use – Launch / Re-Launch
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:Teeth Client Organisation: Asia Pacific Breweries Singapore Brand: Heineken Campaign: Heineken Silver Smooooth Warehouse Party |
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Arena Media Singapore Client Organisation: Amazon SG Campaign: Amazon Prime Day: Primed For Success |
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DDB Group Singapore Client Organisation: Changi Airport Group Brand: iShopChangi Campaign: Revenge Travel |
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dentsu X Singapore Client Organisation: Air New Zealand Campaign: That Indescribable Feeling |
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DeVries Global Client Organisation: ASICS Campaign: ASICS Sportstyle Art In Motion |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival 2023 Campaign: Glow Festival 2023: Find Your Wellness High |
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Havas Media Singapore Client Organisation: KFC Singapore Campaign: #UnboringMorning |
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OMD Singapore Client Organisation: Income Insurance Campaign: FlexiTravel |
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Paprika, OMD Singapore Client Organisation: McDonald’s Singapore Campaign: McDonald’s MyM Rewards |
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Starcom Singapore Client Organisation: Health Promotion Board Campaign: Savour More Flavours with Less Salt |
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UM Singapore, GOVT Singapore, Zeno Group Singapore Client Organisation: Sentosa Development Corporation Brand: SkyHelix Sentosa Campaign: Sentosa’s Golden Jubilee |
33. Most Effective Use – Loyalty & CRM
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Hashmeta Client Organisation: NTUC LearningHub Campaign: Hubspot CRM and Marketing Automation |
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Mashwire Client Organisation: Singapore Breast Surgery Center Brand: SOLIS Breast Care & Surgery Centre Campaign: SOLIS, Confidence Through Clarity |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) |
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Tag Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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VCCP Singapore Client Organisation: Shell Singapore Brand: Shell Campaign: Shell GO+ Singapore Launch |
34. Most Effective Use – Mobile
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Collab Asia Client Organisation: UPS Campaign: #PassItOnWithUPS Influencer Campaign |
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Havas Media Singapore Client Organisation: Trust Bank Campaign: Painting The Town Trust Blue |
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Jack Morton Worldwide Client Organisation: Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction |
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M&C Saatchi Performance Client Organisation: Grab Campaign: Getting Singaporeans CNY-ready with Grab |
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OMD Singapore, Paprika Client Organisation: McDonald’s Singapore Campaign: McDonald’s MyM Rewards |
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PRM Marketing Services (PRMMS) Client Organisation: Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) |
35. Most Effective Use – Multicultural Marketing
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BBDO Singapore Client Organisation: FedEx Campaign: Delivering Your Passion to the World |
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Epic Dialogue Client Organisation: FairPrice Group Brand: Lau Pa Sat Festival Market Campaign: Hop For Joy: Lau Pa Sat x White Rabbit Candy Lunar New Year Campaign |
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Evolv Communications Client Organisation: Singapore Federation of Chinese Clans Association Brand: River Hongbao Campaign: A Slice of Chinese Culture, To-Go |
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Gloo Client Organisation: Merz Aesthetics Brand: Ultherapy Campaign: My Skin, My Way |
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Portland Client Organisation: MCCY Brand: ICCS Campaign: #WeAreConnected |
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X10 Media Client Organisation: Sennheiser Campaign: Sennheiser True Wireless |
36. Most Effective Use – Omnichannel
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Arena Media Singapore Client Organisation: Amazon SG Campaign: Amazon Prime Day: Primed for Success |
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Arena Media Singapore, Socialyse, Tag Client Organisation: minden.ai Brand: yuu Rewards Club Campaign: “Nobody, nobody but yuu” |
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Damnzai Client Organisation: Singapore Sports Hub Campaign: HSBC Singapore Rugby Sevens |
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M&C Saatchi Performance Client Organisation: Beam Suntory Brand: Jim Beam Campaign: Driving Singaporeans to try Jim Beam’s Highball next to their favourite meals |
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M&C Saatchi Performance Client Organisation: Grab Campaign: Getting Singaporeans CNY-ready with Grab |
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Oceanus Media Global Client Organisation: Daniel Boey Creatives Campaign: The Front Row 2022 |
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OMD Singapore Client Organisation: Singtel Campaign: WiFi 6 Education (Phase I & Phase II) |
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PHD Singapore Client Organisation: Subway Systems Singapore Brand: Subway Singapore Campaign: Subway “What’s your B.M.T.?” |
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Stellar Ace Client Organisation: Stellar Lifestyle Brand: WINK+ Campaign: WINKmets & Holland and Barrett |
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TMRW, Starcom Singapore Client Organisation: BMW Asia Brand: BMW Campaign: Mission: Luxury |
37. Most Effective Use – Out-of-Home
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Arena Media Singapore Client Organisation: Amazon SG Campaign: Amazon Prime Day: Primed For Success |
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Clear Channel Singapore, OMD Client Organisation: Hanbaobao Brand: McDonald’s Campaign: McDonald’s World Cup – Wanna go to McDonald’s? |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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Onyx Island Client Organisation: Beam Suntory Brand: Auchentoshan Campaign: Auchentoshan Micromoments |
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PHD Singapore Client Organisation: Subway Systems Singapore Brand: Subway Singapore Campaign: Subway “What’s your B.M.T.?” |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore Campaign: Samsung Galaxy S23 Series Launch |
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TMRW Client Organisation: Orchard Road Business Association Brand: Orchard Road Campaign: Christmas On A Great Street 2022 |
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TMRW, Starcom Singapore< Client Organisation: BMW Asia Brand: BMW Campaign: Mission: Luxury |
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Wavemaker, WPP@CP, Hivestack Client Organisation: Colgate-Palmolive Brand: Colgate Campaign: Free Your Smile |
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Xaxis Singapore, Mindshare Singapore Client Organisation: StarHub Campaign: SCORING RUNS FOR STARHUB WITH DOOH |
38. Most Effective Use – Programmatic Marketing
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Damnzai Client Organisation: Singapore Sports Hub Brand: HSBC Singapore Rugby Sevens Campaign: Back, Bigger, Better Than Ever |
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Dentsu Red Star, The Trade Desk Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Beer Campaign: Tiger Lunar New Year 2023 Campaign – Cheers to bold beginnings |
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OMD, Adzymic Client Organisation: McDonald’s Singapore Campaign: “Wanna go to McDonald’s?” 2022 FIFA World Cup Campaign Singapore |
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OMD, Quantcast Client Organisation: Singtel Campaign: Cookieless solution helps Singtel’s disrupt traditional media strategies |
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Spark Foundry Singapore Client Organisation: Mandai Wildlife Group Campaign: Less Media, More Impact |
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Xaxis Singapore, Wavemaker Global, Adzymic Client Organisation: IHH Healthcare Brand: Mount Elizabeth Hospitals Campaign: Mount Elizabeth Hospital A&E Services – DCO campaign |
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Zenith Singapore Client Organisation: Haleon Singapore Brand: Panadol Campaign: Precision in Crisis: Panadol’s Data-Driven Market Dominance during Covid-19 |
39. Most Effective Use – Social Media
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8traordinary Client Organisation: Shangri-La Group Campaign: #LiveUnsquared – Rebranding of Loyalty Programme |
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Epic Dialogue Client Organisation: Uncle Ringo Trading Brand: The Show Master Campaign: #InnerChildAwaits: The Great Bay Fiesta |
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Gloo Client Organisation: Exceed Sports & Entertainment Brand: Glow Festival 2023 Campaign: Glow Festival 2023: Find Your Wellness High |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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Mutant Communications Client Organisation: National Geographic Asia Campaign: Expedition: Earth |
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Paprika Global, part of Distilleri Group Client Organisation: Hanbaobao Brand: McDonald’s Singapore Campaign: My Heart is Full – Social Strategy |
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Stratgeist Client Organisation: Kallang Alive Sport Management Campaign: HSBC Singapore Rugby Sevens 2023 |
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That Marketing Guy Client Organisation: 7-Eleven Campaign: 7-Eleven x Moomin Blind Box Launch: Love Nature Campaign |
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Viddsee Client Organisation: National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana |
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WE Communications Client Organisation: NCS Campaign: NCS |
40. Most Effective Use – Specific Audience
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Havas Media Singapore Client Organisations: Wizards of the Coast Brand: Magic the Gathering Campaign: Phyrexia: All Will Be One | Magic: The Gathering |
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Leo Burnett Singapore Client Organisation: McDonald’s Singapore Campaign: Scream for Ice Cream |
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M&C Saatchi Performance Client Organisation: Grab Brand: Grab PayLater Campaign: Driving high quality users for Grab PayLater through specific audience targeting |
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M&C Saatchi Performance Client Organisation: Beam Suntory Brand: Jim Beam Campaign: Driving Singaporeans to try Jim Beam’s Highball next to their favourite meals |
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Ogilvy Singapore Client Organisation: AIA Singapore Campaign: AIA Better Lives Fund |
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Onyx Island Client Organisation: Beam Suntory Brand: Auchentoshan Campaign: Auchentoshan Micromoments |
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Starcom Singapore Client Organisation: Samsung Electronics Singapore Campaign: Samsung Galaxy S23 Series Launch |
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Starcom Singapore, Publicis Content, Hepmil Singapore Client Organisation: Singapore Police Force Campaign: XMM Scam |
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Starcom Singapore Client Organisation: Health Promotion Board Campaign: Live Well, Age Well |
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TMRW Client Organisation: Orchard Road Business Association Brand: Orchard Road Campaign: Christmas On A Great Street 2022 |
41. Most Effective Use – Video
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360 Communications, AO Studios, Spark Foundry Client Organisation: Citi Brand: Life And Money Campaign: Life and Money Content Hub Pre-Launch Teaser Campaign |
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BBDO Singapore Client Organisation: FedEx Campaign: Delivering Your Passion to the World |
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DSTNCT Client Organisation: Singapore Chinese Cultural Centre Campaign: Festive Fever and 《我们是……》 Music Video |
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DSTNCT Client Organisation: National Environment Agency (NEA) Campaign: Say YES to Waste Less |
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Leo Burnett, Publicis Singapore Client Organisation: Singtel Brand: GOMO by Singtel Campaign: GOMO 5G “Not Just Better, Cleverer” |
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Now Comms Asia Client Organisation: Palo Alto Networks Campaign: The SASE Show |
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Viddsee Client Organisation: National Council Against Drug Abuse (NCADA) Campaign: What’s Your Fix?: Finding Juliana |
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Wunderman Thompson Singapore Client Organisation: HSBC Singapore Campaign: HSBC Futureverse |
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X10 Media Client Organisation: Valiram Group Brand: Michael Kors Campaign: Michael Kors Greenwich Crossbody Bags |
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Zenith Singapore Client Organisation: Haleon Singapore Brand: Panadol Campaign: Precision in Crisis: Panadol’s Data-Driven Market Dominance during Covid-19 |
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