Judges will be looking at the effectiveness and results based on how the strategy was developed to convert interest into action and support a strategic marketing approach for a brand, product or service. Entries should illustrate how choice of medium was essential to the campaign’s objectives, addressing specific KPIs along the way.

Judges will be looking at the effectiveness and results from the B2B marketing strategy. Entries should illustrate how the campaign successfully leveraged the channels it was deployed, as well as results versus objectives.

Judges will be looking at how consumer insights and market research played a part in interpreting consumer behaviour to develop campaign strategies, moulding a successful marketing campaign and garnering significant results. Entries should demonstrate how market research, data planning, measurement and analytics tools were used to drive results.

Judges will be looking at the effectiveness and results from a content strategy and developed to convert interest into action and support a strategic marketing approach for a brand, product or service. Entries should illustrate how the copy embodied various elements / mediums of the marketing campaign, and how the content was mapped out for a larger content strategy, addressing specific KPIs along the way.

Judges will be looking at the effectiveness and results of the campaign, and how it led to a systematic, sustainable acquisition strategy that was adaptable to new trends and changes in business goals.

Judges will be looking at how the digital marketing was used to achieve a business objective, be it branding, a prompted consumer behaviour or to increase consumption. Entries should demonstrate how digital was an integral part of an executed marketing strategy and generated proven results with evidence of the mediums used.

This category recognises the most effective use of a compelling esports related marketing campaign. The campaign could be deployed through multiple media channels.

Judges will be looking at the strategy and execution of the idea and how successful it was in using a sports or eSports opportunity to meet marketing objectives. Entries should demonstrate how the campaign impacted and resonated with an audience.

*This category was previously “Most Effective Use – Sports / eSports Marketing” but due to the lack of viable sports activity as a result of COVID-19, we are focusing on eSports this year.

Judges will be looking at the strategy, execution, and performance of the scaled business, trade or consumer event. Entries should illustrate how the event was designed to captivate its audience, how the event was organised effectively, how strongly the brand values and objectives relating directly to the attendee’s journey at the event were achieved, and the resulting return on investment.

Judges will be looking at the strategy, execution and engagement behind the scaled experiential programme or campaign. Entries should demonstrate how the experiential campaign managed to create unique brand experiences and generate positive brand association between the audience and the brand relating to the attendee’s journey, and the resulting return on investment.

Judges will be looking at how the idea was executed and how successful it was in bridging an information or solutions gap between a government, public sector or non-profit organisation and groups of individuals, organisations or communities.

Judges will be looking at the effect and result of a marketing campaign which demonstrates a cohesive Influencer / KOL strategy that successfully helps achieve brand objectives. Entries should show how Influencers / KOLs were used to effectively engage a target audience for positive ROI.

Judges will be looking at how the idea was executed across multiple distribution channels (at least 3 channels) to support the strategic approach and the results from the combined use. Entries should also demonstrate how the campaign was executed across various paid, earned and / or owned media (where applicable) to realise the brand’s objective.

Judges will be looking at the results and metrics from a campaign which helped to achieve the marketing objectives for a new launch / re-launch strategy. Entries should demonstrate how the launch / re-launch was executed via a launch marketing strategy, motive behind the campaign, and the results and insights gained from the deployed activity.

Judges will be looking at the effect and result of a marketing campaign which demonstrates a cohesive customer loyalty strategy and effective CRM programme while enhancing the customer proposition. Entries should show how CRM and a loyalty campaign were used together or separately to capture this commitment and convert into potential engagement and ROI.

Judges will be evaluating the effectiveness and results of mobile app marketing methods to complement a brand’s offline experience, drive e-commerce, engage customers or connect a brand with its loyal customers. Entries should demonstrate how the apps/mobile reached broader audiences, increased conversion rates and turned a profit from mobile marketing.

Judges will be evaluating the effectiveness and results of the campaign. Entries should demonstrate how the use of multicultural marketing increased conversion rates and helped meet campaign and business objectives.

Judges will be looking at how the campaign was executed and generated desired results that met a business or marketing communication objective. Entries should reflect how the use of OOH managed to increase reach and recall of a campaign and impact path-to-purchase.

Judges will be looking at how the use of audience data and technology to tailor the marketing campaign to the right person, at the right moment, in the right context; and how this generated the desired results that met a business or marketing communication objective. Entries should reflect how the use of programmatic managed to improve reach efficiency of a campaign.

Judges will be looking at how the innovative use of social media channels reaped results towards customer acquisition and engaged existing customers. Entries should illustrate the effectiveness of the execution through social media channels to activate or enhance a marketing strategy.

Judges will be looking at the strategy behind the executed campaign and how the targeted audience responded to the campaign. Entries should illustrate how they managed to engage targeted audiences in prompting customer acquisition, awareness, or a desired consumer behaviour.

Judges will be looking at the strategy and execution behind the use of videos as a platform to drive customer engagement. Entries should demonstrate how the brand gained success from the dissemination of said commercials and advertising and the resulting impact it left on audiences be it branding, a prompted consumer behaviour or simply increased consumption.