2022 Finalists

1. Most Creative – Audio
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Old Man / Good vs No Good / Dragon
Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: LXP Launch
W/E + Partners
Client Organisation: Allgreen Properties
Brand: Pasir Ris 8
Campaign: Where It All Connects
2. Most Creative – B2B Marketing
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel 5G(SA)
Motionsauce
Client Organisation: Vonage
Campaign: Vonage APAC Convo 2021
Wavemaker Singapore, Hogarth, 180 Amsterdam
Client Organisation: DHL Express Singapore
Brand: DHL Express
Campaign: Keep Up With The Clicks
3. Most Creative – Campaign Pivot
Axis Group Asia
Client Organisation: PUMA Sports SEA Trading
Brand: PUMA
Campaign: Puma Run Nitro South East Asia Campaign 2021
Blag Events, Onyx Island
Client Organisation: Citi Foundation-SMU Financial Literacy Program for Young Adults
Campaign: My Money @ Campus 2021
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together
4. Most Creative – Communications / Public Relations
Assemblyclan
Client Organisation: Tiger Brokers (Singapore)
Campaign: WWTD 2022
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
DDB Group Singapore
Client Organisation: National Environment Agency
Campaign: Dengue Prevention 2021
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel 5G(SA)
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: What will you do when they grow up?
Superson, Division Communications, The PR People, Telescope Studios
Client Organisation: Zenyum
Campaign: Zenyum Smile Gym
That Marketing Guy
Client Organisation: Fatboy’s The Burger Bar
Brand: Fatboy’s
Campaign: Fatboy’s 12th Birthday Bash
5. Most Creative – Content Marketing
Carousell Media Group
Client Organisation: Ministry of Sustainability and the Environment
Campaign: #TrashToTreasure
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel 5G(SA)
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: Scared What Scared
PROTOCOL
Client Organisation: Mandai Wildlife Group
Brand: Ranger Buddies
Campaign: Launch of Ranger Buddies
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is Loki?
The Teeth
Client Organisation: William Grant & Sons
Brand: Monkey Shoulder
Campaign: Monkey Shoulder Pyjama Suit
Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
Wild Advertising & Marketing
Client Organisation: Land Transport Authority (LTA)
Campaign: Thomson-East Coast Line 2 (TEL2) Virtual Open House
6. Most Creative – COVID-19 Related Campaign
CNBC Catalyst
Client Organisation: CNBC International
Campaign: CMO Now: The Road Ahead
Creativeans
Client Organisation: Filos Community Services
Campaign: Care For Each Otter: Buy An Angbao And Support The Needy
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: The Great Singapore Vaccination Drive
Havas Media Group
Client Organisation: The Rishi Report
Campaign: Havas Media Group x The Rishi Report: Comedians’ Star Charity
HOL Experiences
Client Organisation: National Centre for Infectious Diseases
Campaign: The NCID Gallery – A Phygital Experience
Hustle & Bustle
Client Organisation: OCBC, Bank of Singapore
Campaign: Dale Chihuly: Glass in Bloom
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
Pico Art International
Client Organisation: Hong Kong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
The Teeth
Client Organisation: William Grant & Sons
Brand: Monkey Shoulder
Campaign: Monkey Shoulder Pyjama Suit
7. Most Creative – Customer Engagement
Blag Events, Onyx Island
Client Organisation: Citi Foundation-SMU Financial Literacy Program for Young Adults
Campaign: My Money @ Campus 2021
GERMS Digital, Division Communications
Client Organisation: United Overseas Bank
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
Pico Art International
Client Organisation: Hong Kong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
Socialyse
Client Organisation: Singapore Post
Campaign: SingPost InstaPostcards
The Teeth
Client Organisation: William Grant & Sons
Brand: Balvenie
Campaign: The Balvenie Makers Campaign
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness St Everyone’s Day 2021
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
8. Most Creative – Digital
antics@play
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Climate Is Changing
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
OTBT
Client Organisation: TAFEP
Campaign: Anti Workplace Harassment
PROTOCOL
Client Organisation: Mandai Wildlife Reserve
Brand: Ranger Buddies
Campaign: Launch of Ranger Buddies
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
Viddsee
Client Organisation: Deloitte
Campaign: #fACE (female ACE)
9. Most Creative – Esports Marketing
Aiken Group, Wulf Esports
Client Organisation: Tokenize Xchange
Campaign: When Crypto gets married to Esports
AP Media
Client Organisation: Moonton
Campaign: Mobile Legends 515 eParty
Edelman Singapore
Client Organisations: Singapore Tourism Board, Koelnmesse Singapore
Brand: Gamescom Asia
Campaign: Gamescom Asia: Bringing the Heart of Gaming to Asia
10. Most Creative – Event (Physical / Virtual)
AP Media
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Samsung Z Night Runway
Eventions Group
Client Organisation: Unilever Asia
Brand: POND’S
Campaign: POND’S Glow Like Wendy Live Event
Freeflow Post, Blankslate Creative, AsiaWorks Television
Client Organisation:  National Geographic Asia
Campaign: National Geographic Planet Possible Day
Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together
Hogarth Worldwide
Client Organisation: Hogarth Worldwide
Brand: Singtel
Campaign: #PowerUpwithSingtel5G
Hustle & Bustle
Client Organisation: NCS
Campaign: NCS Innolympics
Superson, Division Communications, The PR People, Telescope Studios
Client Organisation: Zenyum
Campaign: Zenyum Smile Gym
Viziofly, MJD Pro Group
Client Organisation: Nanyang Technological University (NTU)
Campaign: NTU Open House 2022
Wild Advertising & Marketing
Client Organisation: Land Transport Authority (LTA)
Campaign: Thomson-East Coast Line 2 (TEL2) Virtual Open House
11. Most Creative – Experiential
Axis Group Asia
Client Organisation:  COACH
Campaign: COACH Tomorrow’s Vintage
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Listen to your Heart
Eventions Group
Client Organisation: Lancome
Campaign: Lancome Beauty Party
Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G
Jack Morton, Golin Singapore
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
Now Comms Asia
Client Organisation: ST Engineering
Campaign: ST Engineering Innovd Showcase
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
Socialyse
Client Organisation: Singapore Post
Campaign: SingPost InstaPostcards
Superson, Division Communications, The PR People, Telescope Studios
Client Organisation: Zenyum
Campaign: Zenyum Smile Gym
12. Most Creative – Government Sector / Non-Profit Marketing
Blag Events, Onyx Island
Client Organisation: Citi Foundation-SMU Financial Literacy Program for Young Adults
Campaign: My Money @ Campus 2021
BLKJ Havas, Tate Anzur, Starcom
Client Organisation: Singapore Brand Office (under MCI, Ministry of Communications and Information)
Campaign: Made With Passion
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Climate Is Changing
Carousell Media Group
Client Organisation: Ministry of Sustainability and the Environment
Campaign: #TrashToTreasure
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: The Great Singapore Vaccination Drive
Freeflow Post, Blankslate Creative, AsiaWorks Television
Client Organisation: National Geographic Asia
Campaign: National Geographic Planet Possible Day
OTBT
Client Organisation: TAFEP
Campaign: Anti Workplace Harassment
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: Inspired By You 2021
Viddsee
Client Organisation: Workforce Singapore (WSG)
Campaign: The Seekers
Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
13. Most Creative – Influencers / KOLs
Assemblyclan
Client Organisation: Tiger Brokers (Singapore)
Campaign: WWTD 2022
OMD Singapore, Leo Burnett, Twitch
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
The M Makers
Client Organisation: Geneco
Campaign: #GoGreenYourWay with Power Eco Add-on
The Teeth
Client Organisation: William Grant & Sons
Brand: Balvenie
Campaign: The Balvenie Makers Campaign
Toaster
Client Organisation: Beam Suntory Asia
Brand: Jim Beam
Campaign: #JimBeamBecause
Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
Wild Advertising & Marketing
Client Organisation: Land Transport Authority (LTA)
Campaign: Thomson-East Coast Line 2 (TEL2) Virtual Open House
14. Most Creative – Integrated Media
 

72andSunny Singapore (Leading Agency) , Section
Client Organisation: GIC
Campaign: GIC 40th Anniversary: Made Of Bold
antics@play
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: Prosperity Rush
Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
PROTOCOL, Bugg Design And Services
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
Socialyse
Client Organisation: Singapore Post
Campaign: SingPost InstaPostcards
Socialyse
Client Organisation: DirectAsia
Campaign: What Drives You Matters Most
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: Inspired By You 2021
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness St Everyone’s Day 2021
15. Most Creative – Launch / Re-Launch
Blak Labs,Vayner Media
Client Organisation: Maybank Singapore
Brand: Maybank
Campaign: MAYBANK #FORYOU
DDB Group Singapore
Client Organisation: PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Streaming made sensational for all
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: #IGotMyShot
Eventions Group
Client Organisation: Samsung
Campaign: Samsung Z Night Launch Party
Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G
Jack Morton, Golin Singapore
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Wunderman Thompson
Client Organisation: HSBC Singapore
Campaign: Why Stop Here?
16. Most Creative – Multicultural Marketing
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
FOUR MEDIA
Client Organisation: Four Points by Sheraton Singapore
Campaign: Launch of The Best Brew, a co-branding partnership between Starbucks and Four Points Sheraton, to China Chinese in Singapore
Havas Media Singapore
Client Organisation: M1 Singapore
Campaign: M1 – Be
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
Mashwire
Client Organisation: Yeo Hiap Seng
Brand: Yeo’s
Campaign: #RamadanWithYeos 2021
Teads
Client Organisation: Ferrero Group
Brand: Kinder Chocolate & Ferrero Rocher
Campaign: “A little A Lot” (Kinder Chocolate) and “The Golden Gift” (Ferrero Rocher)
17. Most Creative – Out-of-Home
72andSunny Singapore (Leading Agency) , Klive Asia
Client Organisation: GIC
Campaign: Investing In Bold Futures: Urban Farm Bus Stops
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Climate Is Changing
Havas Media Singapore
Client Organisation: Uniqlo Singapore
Campaign: UV Index Live
HOL Experiences
Client Organisation: National Centre For Infectious Diseases
Campaign: The NCID Gallery – A Phygital Experience
Mashwire
Client Organisation: CooperVision Singapore
Brand: CooperVision
Campaign: CooperVision MiSight OOH Campaign
The Teeth
Client Organisation: PropertyGuru
Brand: PropertyGuru Finance
Campaign: PropertyGuru Finance Home Truths
18. Most Creative – Social Media
DDB Group Singapore
Client Organisation: PCCW OTT (Singapore)
Brand: Viu Singapore
Campaign: Streaming made sensational for all
Duo Studio
Client Organisation: Fraser and Neave (F&N)
Brand: NutriSoy
Campaign: NutriSoy Ondeh Ondeh launch
Havas Media Group
Client Organisation: The Rishi Report
Campaign: Havas Media Group x The Rishi Report: Comedians’ Star Charity
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: Scared What Scared
PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
W/E + Partners
Client Organisation: MSIG Asia
Campaign: MSIG for Biodiversity 2021
Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
Wunderman Thompson
Client Organisation: HSBC Singapore
Campaign: Swing for the Game Changers
19. Most Creative – Specific Audience
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley
Havas Media Singapore
Client Organisation: NTUC FairPrice
Brand: FairPrice Singapore
Campaign: FairPrice Fantastic Foodventures
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
OMD Singapore, Leo Burnett, Twitch
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Vascular Dementia – Is this home?
TMRW
Client Organisation: BMW ASIA
Brand: BMW
Campaign: Circular Red Packets
Trinax
Client Organisation: DBS
Campaign: DBS Moolahpoly
Wunderman Thompson Singapore
Client Organisation:  Abbott Laboratories
Brand: Ensure
Campaign: Un-Uncle and Un-Auntie Yourself
20. Most Creative – Video
antics@play
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: #IGotMyShot – Get Your Shot, Steady Pom Pi Pi
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Vascular Dementia – Is this home?
Socialyse
Client Organisation: DirectAsia
Campaign: What Drives You Matters Most
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: Inspired By you 2021
TMRW, DIFFERENT
Client Organisation:  OSIM Singapore
Brand: OSIM
Campaign: Apart, but still a part
Viddsee
Client Organisation: Workforce Singapore (WSG)
Campaign: The Seekers
21. Most Effective Use – Audio
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Old man / Good vs No Good / Dragon
Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: NTUC LearningHub Learning eXperience Platform (LXP) Launch
22. Most Effective Use – B2B Marketing
Archetype Singapore
Client Organisation: Qlik
Campaign: The Data Fitness Programme
Bravo
Client Organisation: DBS SME Banking
Brand: DBS Bank
Campaign: ‘Hey Boss’ – Digital Payment Adoption

CNBC Catalyst

Client Organisation: CNBC International
Campaign: CMO Now: The Road Ahead
Construct Digital
Client Organisation: Mendix
Campaign: Get To Know Mendix
Edelman Singapore
Client Organisation: Singapore Tourism Board
Brand: SingapoReimagine
Campaign: Global Conversations
Wavemaker Singapore, Hogarth, 180 Amsterdam
Client Organisation: DHL Express Singapore
Brand: DHL Express
Campaign: Keep Up With The Clicks
23. Most Effective Use – Consumer Insight and Market Research
distillery, Milieu Insight
Client Organisation: Milieu Insight
Campaign: Museum of the Mind
M&C Saatchi Performance
Client Organisation: Beam Suntory
Brand: Auchentoshan
Campaign: Auchentoshan’s Everyday Moments
Mashwire
Client Organisation: Savage Horticulture, New Zealand
Brand: WildCape
Campaign: The Finest Gift from Nature
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: What will you do when they grow up?
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: Scared What Scared
24. Most Effective Use – Content
antics@play, Ptarmigan Media
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Arena Media Singapore
Client Organisation: AIA Singapore
Campaign: What will you do when they grow up?
Merkle
Client Organisation: TÜV Rheinland
Campaign: The FAQ brand awareness campaign
PROTOCOL
Client Organisation: Mandai Wildlife Group
Brand: Ranger Buddies
Campaign: Launch of Ranger Buddies
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Viddsee
Client Organisation:  Deloitte
Campaign: #fACE (female ACE)
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: AIA Live in Singapore
Yahoo
Client Organisation: OCBC
Campaign: OCBC Cycle 2021
25. Most Effective Use – Customer Acquisition
dentsu Singapore
Client Organisation: Standard Chartered Bank (Singapore)
Campaign: Standard Chartered Bonus$aver
First Page Digital
Client Organisation: Senoko Energy
Campaign: Live Smart with Senoko Energy
Impossible Marketing
Client Organisation: Museum of Ice Cream (MOIC)
Campaign: SEM for MOIC
JOLT Digital
Client Organisation: ESSEC Business School
Campaign: ESSEC Experience Week
OMD, Amobee
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO – Modelling the journey, not just the outcome
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
TMRW, DIFFERENT, SAFFRON
Client Organisation: OSIM Singapore
Brand: OSIM
Campaign: #uDreamOutOfThisWorld
Wunderman Thompson Singapore
Client Organisation: Abbott Laboratories
Brand: Ensure
Campaign: Un-Uncle and Un-Auntie Yourself
Yahoo, Dentsu
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered Bank play their cards right for new customers
Yell Advertising
Client Organisation: CPF Trading
Brand: CP FreshMart
Campaign: Search ‘N’ Ambush
26. Most Effective Use – Digital
antics@play, Ptarmigan Media
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Construct Digital
Client Organisation: Merz Aesthetics
Brand: Ultherapy
Campaign: Lift From Within
Impossible Marketing
Client Organisation: Museum of Ice Cream (MOIC)
Campaign: SEM for MOIC
M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabFood
Campaign: GrabFood’s Internet Hawker Centre
M&C Saatchi Performance
Client Organisation: Beam Suntory
Brand: Auchentoshan
Campaign: Auchentoshan’s Everyday Moments
McCann Worldgroup Singapore
Client Organisation: CPF Board
Brand: CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
PROTOCOL
Client Organisation: Mandai Wildlife Group
Brand: Ranger Buddies
Campaign: Launch of Ranger Buddies
TMRW, DIFFERENT, SAFFRON
Client Organisation: OSIM Singapore
Brand: OSIM
Campaign: #uDreamOutOfThisWorld
Viddsee
Client Organisation: Deloitte
Campaign: #fACE (female ACE)
Wunderman Thompson
Client Organisation: HSBC Singapore
Campaign: Swing for the Game Changers
27. Most Effective Use – Esports Marketing
Aiken Group, Wulf Esports
Client Organisation: Tokenize Xchange
Campaign: When Crypto gets married to Esports
AP Media
Client Organisation: Moonton
Campaign: Mobile Legends 515 eParty
Edelman Singapore
Client Organisations: Singapore Tourism Board, Koelnmesse Singapore
Brand: Gamescom Asia
Campaign: Gamescom Asia: Bringing the Heart of Gaming to Asia
28. Most Effective Use – Events (Physical / Virtual)
Edelman Singapore
Client Organisation: Singapore Tourism Board
Campaign: Singapore Food Festival 2021
Edelman Singapore
Client Organisation: Singapore Tourism Board
Brand: SingapoReimagine
Campaign: Global Conversations
Embrya Productions
Client Organisation: Citrix APJ
Campaign: Citrix Aspire APJ Partner Conference 2022
Eventions Group
Client Organisation: Samsung
Campaign: Samsung Z Night Launch Party
Freeflow Post, Blankslate Creative, AsiaWorks Television
Client Organisation: National Geographic Asia
Campaign: National Geographic Planet Possible Day
Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together
Pico Art International
Client Organisation: Hong Kong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
29. Most Effective Use – Experiential
Eventions Group
Client Organisation: Samsung
Campaign: Samsung Z Night Launch Party
JNR Entertainment
Client Organisation: DBS Bank
Campaign: DBS Virtual Carnival 2021
OMD Singapore, Amobee, Hogarth Worldwide
Client Organisation: Singtel
Brand: Singtel Mobile
Campaign: #PowerUpwithSingtel5G
Pico Art International
Client Organisation: Hong Kong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
Socialyse
Client Organisation: Singapore Post
Campaign: SingPost InstaPostcards
30. Most Effective Use – Government Sector / Non-Profit Marketing
Edelman Singapore, Dxl, The Bureau
Client Organisation: Singapore Traffic Police
Campaign: “Use Your RoadSense”
McCann Worldgroup Singapore
Client Organisation: CPF Board
Brand: CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
VaynerMedia APAC
Client Organisation: National Volunteer And Philanthropy Centre (NVPC)
Campaign: City of Good Brand Refresh 2021
VaynerMedia APAC
Client Organisation: National Volunteer And Philanthropy Centre (NVPC)
Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares, National Council of Social Service
Campaign: SG Cares Giving Week 2021: Giving Gives Life
Viddsee
Client Organisation: Workforce Singapore (WSG)
Campaign: The Seekers
31. Most Effective Use – Influencers / KOLs
21 Stories
Client Organisation: L’Oréal Paris Skincare
Brand: L’Oréal Paris Skincare Pro-Retinol range
Campaign: #PowerOfGentleStrength
Construct Digital
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival
Campaign: The Show Must Glow On
DeVries Global
Client Organisation: Johnson & Johnson Vision
Brand: ACUVUE®
Campaign: A Fresh Approach to Influencers to Re-Define the Beauty Lens Category
GERMS Digital, Division Communications
Client Organisation: United Overseas Bank
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
GOODSTUPH
Client Organisation: Singtel
Brand: GOMO By Singtel
Campaign: GOMO Data For Good
HEPMIL Media Group
Client Organisation: Singapore Tourism Board
Campaign: It’s Not A Holiday, It’s A Singapoliday
OMD Singapore
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
OMD Singapore, Amobee
Client Organisation: Singtel
Brand: Singtel Mobile
Campaign: #PowerUpwithSingtel5G
Onyx Island, SGAG Media
Client Organisation: Luxxotica Group
Brand: Sunglass Hut
Campaign: Shades of Xiao Ming
PHD Singapore
Client Organisation: Subway Systems Singapore
Brand: Subway
Campaign: Subway Go Local Rendang
32. Most Effective Use – Integrated Media
antics@play, Ptarmigan Media
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Construct Digital
Client Organisation: National University of Singapore
Brand: NUS Business School
Campaign: MBA Marketing Transformed
dentsu Singapore
Client Organisation: Standard Chartered Bank (Singapore
Campaign: Standard Chartered PRIORITY BANKING: YOUR PRIORITIES GET OUR PRIORITY
Havas Media Group
Client Organisation: The Rishi Report
Campaign: Havas Media Group x The Rishi Report: Comedians’ Star Charity
Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together
M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabFood
Campaign: GrabFood’s Internet Hawker Centre
McCann Worldgroup Singapore
Client Organisation: CPF Board
Brand: CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
PHD Singapore
Client Organisation: Subway Systems Singapore
Brand: Subway
Campaign: Subway Go Local Rendang
PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
VaynerMedia APAC
Client Organisation: National Volunteer And Philanthropy Centre (NVPC)
Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares, National Council of Social Service
Campaign: SG Cares Giving Week 2021: Giving Gives Life
33. Most Effective Use – Launch / Re-Launch
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Listen to your Heart
DeVries Global
Client Organisation: Johnson & Johnson Vision
Brand: ACUVUE®
Campaign: A Fresh Approach to Re-Define the Beauty Lens Category
Eventions Group
Client Organisation: Samsung
Campaign: Samsung Z Night Launch Party
Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: Goldspice Chicken: Prosperity Rush
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: What will you do when they grow up?
PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: National Steps Challenge™
Superson, Tangent
Client Organisation: Singtel Dash
Campaign: Singtel Dash PET launch – The PET that takes care of you
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Upcycle Communications
Client Organisation: Mount Faber Leisure Group
Brand: SkyHelix Sentosa
Campaign: Launch of SkyHelix Sentosa
34. Most Effective Use – Loyalty & CRM
BLKJ Havas
Client Organisation: Great Eastern Life Assurance
Campaign: Great Eastern Gift Credits 200
distillery, Milieu Insight
Client Organisation: Milieu Insight
Campaign: Museum of the Mind
Mashwire
Client Organisation: Savage Horticulture, New Zealand
Brand: WildCape
Campaign: The Finest Gift from Nature
35. Most Effective Use – Mobile
distillery, Milieu Insight
Client Organisation: Milieu Insight
Campaign: Museum of the Mind
Pico Art International
Client Organisation: Hong Kong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
Superson, Tangent
Client Organisation: Singtel Dash
Campaign: Singtel Dash PET launch – The PET that takes care of you
36. Most Effective Use – Multicultural Marketing
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Listen to your Heart
FOUR MEDIA
Client Organisation: Gromark Consumers Enterprise
Brand: Crystal Tomato
Campaign: Launch of Crystal Tomato to Chinese Consumers with the Campaign “Crystal Tomato, Redefining the Legend of Whitening”
Havas Media Singapore
Client Organisation: M1 Singapore
Campaign: M1 – Be
Mashwire
Client Organisation: Yeo Hiap Seng
Brand: Yeo’s
Campaign: #RamadanWithYeos 2021
37. Most Effective Use – Out-of-Home
Havas Media Singapore
Client Organisation: Uniqlo Singapore
Campaign: UV Index Live
HOL Experiences
Client Organisation:  National Centre For Infectious Diseases
Campaign: The NCID Gallery – A Phygital Experience
Mashwire
Client Organisation: CooperVision Singapore
Brand: CooperVision
Campaign: CooperVision MiSight OOH Campaign
Yahoo, Ptarmigan Media (Singapore)
Client Organisation: Schroders
Campaign: Schroders “Beyond Profit” Campaign
38. Most Effective Use – Programmatic Marketing
McCann Worldgroup Singapore
Client Organisation: CPF Board
Brand: CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
The Trade Desk
Client Organisation: Mindshare
Campaign: The Trade Desk supports Unilever Indonesia and Mindshare to achieve campaign success with a multi-channel strategy and Gojek sales measurement
OMD,Amobee
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO
Toaster
Client Organisation: Beam Suntory Asia
Brand: Jim Beam
Campaign: #JimBeamBecause
Yahoo, Dentsu
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered Bank play their cards right with programmatic
Yahoo, Performics
Client Organisation: DBS
Campaign: DBS NAV Planner
39. Most Effective Use – Social Media
Construct Digital
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival
Campaign: The Show Must Glow On
Construct Digital
Client Organisation: Merz Aesthetics
Brand: Ultherapy
Campaign: Lift From Within
Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: Scared What Scared
Onyx Island, SGAG Media
Client Organisation: Luxxotica Group
Brand: Sunglass Hut
Campaign: Shades of Xiao Ming
PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
PROTOCOL
Client Organisation: Lend Lease Retail Investments
Brand: PLQ Mall
Campaign: The Met Gala @ PLQ
Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
Socialyse
Client Organisation: Singapore Post
Campaign: SingPost InstaPostcards
The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
The Social Arm
Client Organisation: Al-Futtaim Group
Brand: ZARA
Campaign: TikTok Always-On Activation
40. Most Effective Use – Specific Audience
Edelman Singapore
Client Organisations: Singapore Tourism Board, Koelnmesse Singapore
Brand: Gamescom Asia
Campaign: Gamescom Asia: Bringing the Heart of Gaming to Asia
Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley
Havas Media Singapore
Client Organisation: NTUC FairPrice
Brand: FairPrice Singapore
Campaign: FairPrice Fantastic Foodventures
Impossible Marketing
Client Organisation: TVB
Campaign: SEO for TVB
M&C Saatchi Performance
Client Organisation: Beam Suntory
Brand: Auchentoshan
Campaign: Auchentoshan’s Everyday Moments
OMD Singapore
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
PROTOCOL
Client Organisation: Launch of Ranger Buddies
Campaign: Launch of Ranger Buddies
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Vascular Dementia – Is this home?
Superson, Tangent
Client Organisation: Singtel Dash
Campaign: Singtel Dash PET launch – The PET that takes care of you
TMRW
Client Organisation: BMW ASIA
Brand: BMW
Campaign: Circular Red Packets
41. Most Effective Use – Video
Bump Creative Clump
Client Organisation: Circles.Life
Campaign: More Than Any Number
Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: The Next Generation (5G)
M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabFood
Campaign: GrabFood’s Internet Hawker Centre
Mediatropy Digital Agency
Client Organisation: Marriott Bonvoy
Campaign: You Are Invited (Marriott Bonvoy X La Clique)
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Vascular Dementia – Is this home?
TMRW, DIFFERENT
Client Organisation: OSIM Singapore
Brand: OSIM
Campaign: Apart, but still a part
42.Best Account Manager
Construct Digital
Individual Name: Harrison C Cowan
dentsu Singapore
Individual Name: Angel Tragico
First Page Digital
Individual Name: Shirlyn Ting
43. Best Art Director / Designer
Hustle & Bustle
Individual Name: Pow Ying Hern
Teads Singapore
Individual Name: Abigail Rhodes
Whitewords
Individual Name: Adeline Ng
44. Best Strategist
HOL Experiences
Individual Name: Angeline Tong
Impossible Marketing
Individual Name: Alan Koh
KRDS Digital
Individual Name: Sunny Johar