Winners

Best of Show – Campaign
Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages
Best of Show – Agency
ANON
01. Best Idea – Branded Content
GOLD

ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019

SILVER

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

BRONZE

Serif Communications & Design
The Dairy Farm Company
7Café Rebranding Campaign

02. Best Idea – Corporate Social Responsibility
GOLD

ANON
Orbis Hong Kong
I am not a badge

SILVER

Alchemist HK, Plastrons, E’s Concept Communication
Lee Tung Avenue Management Company
Prosperous and Auspicious Year of the Pig

BRONZE

frengers communications
A Drop of Life
Alex Strives For Water

03. Best Idea – Customer Acquisition
GOLD

Mindshare Hong Kong, Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

SILVER

ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber

BRONZE

REPRISE
Patisserie La Lune
The Mooncake that is made in HK, made for HK

04. Best Idea – Customer Engagement
GOLD

REPRISE, UM Hong Kong
Coca-Cola China
The minute-made coupons by Minute Maid

SILVER

McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.

BRONZE

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

05. Best Idea – CX/UX
GOLD

ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber

SILVER

MakeItLoud Marketing
Sino Real Estate Agency – Leasing Marketing & Promotions Department
tmtplaza x LEGO Big Box Factory

SILVER

REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime

BRONZE

MONI
PVH Corp.
Find Your Perfect Fit

06. Best Idea – Design
GOLD

ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City

SILVER

Leo Burnett
Cathay Pacific Airways
Nobody Does Rugby Sevens Like Hong Kong

BRONZE

Hong Kong Creates, Celebite
Olympian City, Hong Kong Innovation Foundation
Think Like Leonardo da Vinci 500th Anniversary Exhibition

07. Best Idea – Digital Solution
GOLD

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

SILVER

PS Workshop
Coca-Cola
Voices in a pack

BRONZE

MakeItLoud Marketing
Sino Real Estate Agency – Leasing Marketing & Promotions Department
tmtplaza x LEGO Big Box Factory

08. Best Idea – Events
GOLD

ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City

SILVER

Zlashy
VF Corporation
Vans Musicians Wanted 2019

BRONZE

MSLGROUP, Caravan
FWD, Sun Entertainment, William Chan Design
FWD x The World of Studio Ghibli’s Animation

09. Best Idea – Experiential Marketing

GOLD

ANON
Swire Properties
Artistree – Be Moved

SILVER

ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City

BRONZE

ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber

10. Best Idea – Gaming
GOLD

5 Miles Lab
General Mills Hong Kong
Love Like Nothing Else

SILVER

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

SILVER

ohmykids, Neonet
Olympian City
Journey To The Past @ Olympian City

BRONZE

Kontec
Estée Lauder Group
The Wish Lab

11. Best Idea – Influencer
GOLD

Rebel Angelo
Unilever Hong Kong
AHC G6 campaign

SILVER

MSLGROUP
FWD Life Insurance Company (Bermuda)
FWD North Pole Marathon 2019

SILVER

TWO AM Digital
TamJai Yunnan Mixian
iChips 3S Launch Conference

BRONZE

REPRISE
Hong Kong Breast Cancer Foundation
Early Detection Saves Lives

12. Best Idea – Integrated Marketing
GOLD

frengers communications, Six Degrees PR
A Drop of Life
Alex Strives For Water

SILVER

Edelman, Sunny Idea (HK)
Oatly
The New Word

BRONZE

ANON, Madlab, PHD Hong Kong
The Hong Kong Jockey Club
The Hong Kong Jockey Club Membership Division – Extraordinary Me Extraordinary Team – Staff Communication & Hiring Campaign

13. Best Idea – Launch/Rebranding
GOLD

Edelman, Sunny Idea (HK)
Oatly
The New Word

SILVER

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

BRONZE

Publicis Groupe Hong Kong
Cathay Pacific Airways
Cathay Pacific – Move Beyond

14. Best Idea – Mobile & Apps
GOLD

TBWA\ Hong Kong
Inchcape Hong Kong
Find Your Unbeaten Path

SILVER

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

BRONZE

Green Tomato
Hysan Marketing Service
Lee Gardens App Launch

15. Best Idea – Out-of-Home
GOLD

ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019

SILVER

ANON
Nike Hong Kong
CRAZY DREAMS HK MARATHON 2019

BRONZE

CMRS Digital Solutions
Sun Life Hong Kong
Motion Graffiti

16. Best Idea – Partnership/Sponsorship
GOLD

PHD Hong Kong, Secret Tour
Unilever Hong Kong
Not Just One Brand of Real Beauty

 
SILVER

Medium Rare Company
Taikoo Place
Discover Taikoo Place

BRONZE

MakeItLoud Marketing, Impact Communication Company
Lee Tung Avenue Management Co., Citywalk Management Co.
GAIA, The Earth Exhibition

17. Best Idea – Public Awareness
GOLD

ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019

SILVER

TBWA\ Hong Kong, Carat Media Services Hong Kong, iProspect
Standard Chartered Hong Kong
SCB Rule of 300

BRONZE

Alchemist HK, Plastrons, E’s Concept Communication
Lee Tung Avenue Management Company
Prosperous and Auspicious Year of the Pig

18. Best Idea – Public Relations
GOLD

Edelman, Sunny Idea (HK)
Oatly
The New Word

SILVER

PLUG AGENCY, LORE
TUMI
TUMI Loft

SILVER

REPRISE
Hong Kong Breast Cancer Foundation
Early Detection Saves Lives

BRONZE

Betake Marketing (HK)
KCP Kowloon City Plaza
KCP Reigniting the Collective Memory of HK Movies

19. Best Idea – Social Media
GOLD

frengers communications
A Drop of Life
Alex Strives For Water

SILVER

McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.

BRONZE

MSLGROUP
Melco Resorts & Entertainment
Be An Anime Hero

20. Best Idea – Video
GOLD

Spoon Digital
Hong Kong Tourism Board
Rock the Boat

SILVER

Dentsu Hong Kong
Prudential Hong Kong
Prudential Juvenile Campaign

BRONZE

Beyond Digital Solutions
DBS Bank (Hong Kong)
I Love Coffee Offer

BRONZE

Carat Media Services Hong Kong, The Right Side
Sony Corporation of Hong Kong
SONY BRAVIA X9500G Launch Campaign

21. Best Use of AI
GOLD

Xaxis Hong Kong, MediaCom Hong Kong 
AIA Hong Kong
Tax Incentive Programme Campaign

SILVER

Xaxis Hong Kong, GroupM
Melco Resorts & Entertainment
The House of Dancing Water Always-on Acquisition Campaign

BRONZE

ESDlife
Li Ka Shing Foundation
HK$1 Billion Crunch Time Instant Relief Fund Programme

22. Best Use of Content
GOLD

Havas Hong Kong, French Rotational Production
AXA Hong Kong and Macau
“Life is like a Drama” Campaign

SILVER

Sky Post
The Dairy Farm Company
7Café Rebranding Campaign

BRONZE

mcgarrybowen Hong Kong
Manulife (International)
Save Better

23. Best Use of CRM
GOLD

TBWA\ Hong Kong
The Dairy Farm Company
Mann Card Programme Transformation

SILVER

REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime

BRONZE

PRIZM Group
FrieslandCampina
WhatsApp Business Integrated with Chatbot and Community Management Development

24. Best Use of Data/Insights
GOLD

FABCOM
Hong Kong Telecommunications
Netvigator Shield Campaign

SILVER

Digitas Hong Kong
Cathay Pacific Airways
Cathay Pacific Always in Performance Campaign

BRONZE

Mindshare Hong Kong – Neo, Xaxis Hong Kong
Genting Hong Kong
Fueling the Cruise Engine with Data

25. Best Use of Digital Solution
GOLD

Cymballe
Hongkong Land
LANDMARK Christmas 2019

SILVER

PRIZM Group
FrieslandCampina
Friso baby expo interactive experience

BRONZE

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

26. Best Use of Gaming
GOLD

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

SILVER

REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime

BRONZE

5 Miles Lab
General Mills Hong Kong
Love Like Nothing Else

BRONZE

KREW
DBS Bank (Hong Kong)
DBS Omni Event 2019

27. Best Use of Influencer
GOLD

Zlashy
VF Corporation
Vans Musicians Wanted 2019

SILVER

Carat Media Services Hong Kong, French Rotational Production
foodpanda Hong Kong
The AHHH

BRONZE

McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.

28. Best Use of Integrated Media
GOLD

mcgarrybowen Hong Kong
Manulife (International)
Manulife VHIS Campaign 2019

SILVER

ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019

BRONZE

Zlashy
VF Corporation
Vans Musicians Wanted 2019

29. Best Use of Mobile & Apps
GOLD

REPRISE
Sino
S+ REWARDS by Sino Malls – Turn Shopping into Playtime

SILVER

Accenture Interactive, Greater China
Hong Kong Disneyland
Ant-Man and The Wasp: Nano Battle! – Calling Heroes of All Ages

BRONZE

Automated Systems (H.K.)
Wynn Resort (Macau) S.A.
Macau Wynn Mobile App

BRONZE

ESDlife
WeVow

30. Best Use of O2O Strategy
GOLD

Mindshare Hong Kong
L’Oréal Hong Kong
Unlock YSL Beauté Love Locker with Kiss ID

SILVER

REPRISE, UM Hong Kong
Coca-Cola China
The minute-made coupons by Minute Maid

BRONZE

Chicle Communications
I-Primo Hong Kong
Guardian of Love

BRONZE

Guru Online
Hysan Development Company
O2O Seamless Ecosphere in Lee Gardens Area

31. Best Use of Out-Of-Home
GOLD

ANON
Hong Kong Tourism Board
Hong Kong Arts Month 2019

SILVER

ANON
Nike Hong Kong
CRAZY DREAMS HK MARATHON 2019

SILVER

CMRS Digital Solutions
Sun Life Hong Kong
Motion Graffiti

BRONZE

JCDecaux Transport
MTR advertising
Digital Experiential Stations

32. Best Use of Programmatic
GOLD

Amnet Hong Kong, mcgarrybowen Hong Kong
Manulife (International)
Manulife VHIS Campaign 2019

SILVER

Xaxis Hong Kong, MediaCom Hong Kong
AIA Hong Kong
Tax Incentive Programme Campaign

BRONZE

Mindshare Hong Kong – Neo, Xaxis Hong Kong
Genting Hong Kong
Data Sailing To Greater Prediction

33. Best Use of SEO
GOLD

mcgarrybowen Hong Kong, iProspect Hong Kong
Manulife (International)
Manulife VHIS Campaign 2019

SILVER

iProspect Hong Kong
ASH
Uplifting Visibility for ASH through Organic Search

BRONZE

Aloha Group
Fidelity International
Fidelity International 2019 Regional SEO Campaign

BRONZE

UM Hong Kong
American Express
Lifestyle Re-defined

34. Best Use of Social Media
GOLD

MSLGROUP
Melco Resorts & Entertainment
Be An Anime Hero

SILVER

McCann Worldgroup Hong Kong
American Eagle Outfitters
You. In Color.

BRONZE

frengers communications
A Drop of Life
Alex Strives For Water

35. Best Use of Technology
GOLD

Hong Kong Creates, Celebite
Olympian City, Hong Kong Innovation Foundation
Think Like Leonardo da Vinci 500th Anniversary Exhibition

SILVER

Mindshare Hong Kong
Prudential Hong Kong
Turning likers to bikers: materializing sports heroine’s online fandom with world’s first virtual velodrome

BRONZE

ANON
Moët Hennessy Asia Pacific
Glenmorangie – Taste Chamber

36. Best Use of Venue
GOLD

ANON
Swire Properties
Artistree – Urban Playground

SILVER

ANON
Swire Properties
Pacific Place – Let’s Spend Christmas Together

BRONZE

Hong Kong Creates, Celebite
Olympian City, Hong Kong Innovation Foundation
Think Like Leonardo da Vinci 500th Anniversary Exhibition