Winners
Best of Show – Agency
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DDB Group Hong Kong |
Best of Show – Campaign
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50 Benches |
1. Best Idea – Brand Storytelling
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Sunny Idea, Omnicom Media Group Mentholatum Mentholatum 135th Anniversary – “The Little Nurse in All of Us” |
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PROJCT Chubb Life Hong Kong Every Wish Lasts |
2. Best Idea – Branding
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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NoTwo HK Samsung Electronics H.K. Galaxy AI Cantonese Culture Festival |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
3. Best Idea – Content Marketing
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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TBWA Hong Kong Project Consortium Hong Kong Never Normal |
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PRIZM Group Manulife (International) Manulife – Shifting Perspectives to Become Your Life Companion |
4. Best Idea – Corporate Social Responsibility
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Leo Burnett Cathay “Every move counts” & “Rerighting history” |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Frengers Communication A Drop Of Life Water Scarcity Awareness Campaign 2025 |
5. Best Idea – Customer Engagement
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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Saatchi & Saatchi, Omnicom Media Group HSBC HSBC One x T1: For Every Legendary One |
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Good Omens Hong Kong Tramways Echoes of the Lost Depot |
6. Best Idea – Digital Solution
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dentsu Hong Kong, Teads Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign |
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Hungry Digital, dentsu Hong Kong Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Campaign |
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Omnichat Uni-China Group Hong Kong Market Eshop Launch Campaign with WhatsApp O+O Innovation |
7. Best Idea – Events
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Havas Hong Kong, HKAAA Hong Kong Internationl Airport mAIRathon Hong Kong |
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reEDIT L’Occitane en Provence Ocean or Plastic? Pop-up Exhibition |
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Makeitloud Marketing (STAYFUN), Boxing Promotions LEGO® Hong Kong, Citywalk LEGO® Bricktopia |
8. Best Idea – Experiential Marketing
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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Omelette Digital Uber Hong Kong The Airport Code War |
9. Best Idea – Gamification
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Good Omens Hong Kong Tramways Echoes of the Lost Depot |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
10. Best Idea – Immersive Brand Activation
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Omnicom Media Group, Ogilvy Hong Kong PayMe By HSBC PayMe 2024 CNY Laisee Campaign |
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Frengers Communication, MORE PR & Marketing MTR Corporation Green T Baby Fun Day |
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong Shake N Dip |
11. Best Idea – Influencer
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Saatchi & Saatchi HSBC Client Continuum Campaign |
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Narrow Door HONOR HONOR Magic7 Pro – Rewrite a Smarter Story |
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Indigo Concept Hang Seng Bank Prestige Banking: The CFO Promotion |
12. Best Idea – Integrated Marketing
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Saatchi & Saatchi, Omnicom Media Group HSBC HSBC One x T1: For Every Legendary One |
13. Best Idea – Launch/Rebranding
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Hillygo Communications Flying Eagle Wood Lok Oil, Europharm Laboratoires (Hong Kong) Company Flying Eagle – The Real Master’s Choice |
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Narrow Door, The Bridge Agency TamJai International – TamJai SamGor Culinary Kung Fu: Noodle Mixing Masterclass |
14. Best Idea – Out-Of-Home
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dentsu Hong Kong Hong Kong Tourism Board The Pandastic Hong Kong |
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Durian Reckitt Benckiser Hong Kong Durex – Love is a matter of choice |
15. Best Idea – Partnership/Sponsorship
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TBWA Hong Kong Project Consortium Hong Kong Never Normal |
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ManyMany Plus Vitasoy International Holdings Vitasoy x KMB Daily Tasty Food Sharing Journeys |
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McCann Erickson (HK), Carat Media Services (Hong Kong) Mastercard Hong Kong The Taste of Global Vision |
16. Best Idea – Public Awareness
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Narrow Door Merck Sharp & Dohme Corp Men’s Survival Guide |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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17. Best Idea – Public Relations
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Saatchi & Saatchi HSBC Client Continuum Campaign |
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Bliss Concepts |
18. Best Idea – Social Media
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Omelette Digital Uber Hong Kong The Airport Code War |
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KREW Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda |
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NoTwo HK Samsung Electronics H.K. Your Imagination Will Come True With Samsung Galaxy Z Flip6! |
19. Best Idea – Video
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Saatchi & Saatchi HSBC Client Continuum Campaign |
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Mindshare, Uth Creative Group, The Bread Digital MTR Corporation Journey Together |
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Omelette Digital Oriental Watch Company TAKE YOUR TIME with The Timekeepers |
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Hardchi Creative, The Bridge Agency Uni-China Group Hong Kong Market Eshop Launch Campaign |
20. Best Idea – Viral Marketing
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary One |
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Omelette Digital Uber Hong Kong The Airport Code War |
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iProspect Hong Kong Pizza Hut Hong Kong Halloween with Spooky Face Hunt |
21. Best Use of Content
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dentsu Hong Kong, Secret Tour Hong Kong Standard Chartered Bank (Hong Kong) Standard Chartered Anti-Fraud Campaign |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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The Bridge Agency Ngong Ping 360 Ngong Ping 360 Christmas Campaign 2024 |
22. Best Use of Customer Acquisition
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Saatchi & Saatchi HSBC HSBC One x T1: For Every Legendary On |
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
23. Best Use of Customer Retention
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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Hardchi Creative TamJai International TamJai x Storm Clouds Campaign |
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Leo Burnett, Digitas Hong Kong Cathay Asia Miles 25th Anniversary – Unlocking possibilities |
24. Best Use of Data/Insights
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PHD Hong Kong Mead Johnson Mom AI Intelligence Network |
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dentsu Hong Kong, The Trade Desk Asahi Beer Asia We Brew Data – Asahi Dry Crystal Launch Campaign |
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Zenith HK Hang Seng Bank Prestige Banking: The CFO Promotion |
25. Best Use of Digital Solution
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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OMD Hong Kong, DDB Group Hong Kong Mannings Take Sleep Seriously |
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Omnichat A.S. Watsons Group Watsons All-in-One Care Companion on WhatsApp |
26. Best Use of Gamification
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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The Plastic Chair Taikoo Place, Swire Properties PROJECT AFTER 6: Padel Tour 2024 |
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The Bridge Agency Bank of China (Hong Kong) Banking TrendyToo presents: “Strive for the Best. Together We Break the Record!” |
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Yello Marketing Swire Properties Welcome to Anfield – The LFC Experience |
27. Best Use of Immersive Technology
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PRIZM Group Danone Nutricia Early Life Nutrition (Hong Kong) Beyond Campaigns: the Loyalty Journey with AI and Human Touch |
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Digitas Hong Kong Cathay Pacific One-Click Evaluator for Travel Destinations |
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Leo Burnett Standard Chartered Bank (Hong Kong) Travel To The Fullest. Live Life To The Fullest |
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Narrow Door DBS Bank (Hong Kong) Trust Your Spark Local Activation |
28. Best Use of Influencer
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Sunny Idea Hang Seng Bank Hang Seng Preferred Banking – Plan Smart For Every Dollar Campaign |
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Hungry Digital, FABCOM Cigna Worldwide General Insurance Company When Santa’s “Ho Ho Ho” Becomes “Ho’spital” |
29. Best Use of Integrated Media
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Omnicom Media Group, Sunny Idea Mentholatum Mentholatum 135th Anniversary – “The Little Nurse in All of Us” |
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Saatchi & Saatchi, Omnicom Media Group HSBC Client Continuum Campaign |
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Carat Hong Kong foodpanda Hong Kong foodpanda McGriddles Campaign |
30. Best Use of Mobile & Apps
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Omakase Advertising, GBA, Deloitte Digital Café de Coral Club 100 3.0 Upgraded – Joy Together! |
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BCNetcom Uni-China Group Hong Kong Market Eshop Launch Campaign |
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Deloitte Digital Hysan Development Company Discover Upgraded Lee Gardens App: One App Two Experiences, Connecting Community |
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Cymballe Sun Life Hong Kong Stanley International Dragon Boat Championships |
31. Best Use of Omnichannel
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MTR* advertising, JCDecaux Transport Taobao MTR* advertising – Taobao Double 11 Shopping Festival |
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The Bread Digital Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign |
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Leo Burnett, MSL, Luminous MSL, Digitas Hong Kong Cathay NOW THAT’S WHAT WE CALL A SEVEN |
32. Best Use of Out-Of-Home
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Ogilvy Hong Kong Hong Kong Tourism Board 2024 Hong Kong Halloween |
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Saatchi & Saatchi, Omnicom Media Group HSBC Client Continuum Campaign |
33. Best Use of Performance Marketing
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Assembly American Eagle Outfitters Hong Kong AEO Performance+ Campaign |
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dentsu Hong Kong, Teads Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign |
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PHD Hong Kong, Communion W The Bank of East Asia “Don’t just be rich, be wealthy” Campaign |
34. Best Use of Programmatic
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dentsu Hong Kong, Teads Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign |
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Zenith HK, APX Exchange Hong Kong Hong Kong Disneyland World of Frozen Grand Launch |
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Digitas Hong Kong, APX Exchange Hong Kong Cathay Pacific Cathay Pacific Media-Active Ecology |
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Carat Hong Kong, Quantcast foodpanda Hong Kong 2024 May Winback Vendor campaign |
35. Best Use of Social Media
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong MaccyLeaks |
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Omnicom Media Group, Hungry Digital HSBC The savvy always chooses red! |
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Secret Tour Hong Kong PrimeCredit WeWa ATL Campaign 2024: Think? No more. |
36. Best Use of Venue
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DDB Group Hong Kong, OMD Hong Kong McDonald’s Hong Kong 50 Benches |
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Ogilvy Hong Kong Hong Kong Tourism Board 2024 Hong Kong Halloween |
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The Bridge Agency Festival Walk AVANTGARDEY Pop-up Store |
The Hong Kong Jockey Club
140th Anniversary of The Hong Kong Jockey Club