Patricia Cheung’s career is to drive differentiation with meaningful connections to brands. She is currently Senior Director, Brands and Destination Marketing – Asia Pacific for 24 brands across 23 countries. Patricia began agency side with J Walter Thompson London, Chair of Asia Brand Forum at QANTAS, as well as digital lead for Silicon Valley founded software company that is ASX listed. Her scope expanded into travel and lifestyle to lead Product & Marketing for NRMA Travel in Australia as well as American Express Asia. More recently, Patricia has been part of Sotheby’s senior management for client development and data analytics. In her spare time, Patricia is a devoted committee member for charities. She holds a Masters of Marketing (UNSW) and Bachelor of Business (UTS).