Jennifer Lam is the Director and Head of Marketing & Communications of Hongkong Land.  She leads the corporate communications and marketing functions with a focus on the Company’s prestigious regional portfolios, primarily the Hong Kong Central portfolio; marketing retail flagship properties including LANDMARK, ONE CENTRAL MACAU and WF CENTRAL in Beijing.  Ms Lam has a passion on data-driven marketing and launched the regional luxury loyalty programme, BESPOKE in 2017. She also successfully led the rebranding of Hongkong Land in 2013 and 2020.

Jennifer joined the Company in 2012 and has strong regional exposures covering 16 markets.  Prior to joining Hongkong Land, she managed Melco Resorts & Entertainment’s marketing and launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water.  Ms Lam has also held a number of senior and leadership roles at integrated communications agencies.  In these roles she gained extensive experience in integrated marketing and communications.

Born in Hong Kong, Jennifer graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).