2023 Winners

Marketer of the Year
PayMe By HSBC
1. Excellence in Advertising
Hang Seng Bank
Hang Seng Bank Prestige Banking
Prestige Banking CFO Campaign
Agencies: The Bread Digital, Zenith HK
Oriental Watch Company
Take Your Time to Rediscover The City
Agency: Omelette
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
2. Excellence in Branded Content
Oriental Watch Company
Take Your Time to Rediscover The City
Agency: Omelette
7-Eleven Hong Kong & Macau
7-SELECT
Explore the 7-SELECT Foodie-verse. Anytime Anywhere.
Agencies: SO DON’T BORE, Serif, Kids & Dogs, PHD Media Hong Kong
Vitasoy
My Attitude. My say.
Agency: DDB Group Hong Kong
3. Excellence in Content Marketing
Mill MILK
7 million ways of living in Hong Kong

MTR Corporation
Brand: MTR
OMGreen! Campaign
Agencies: RDS Digital, GAIA CREATIVE

Hong Kong Tourism Board
360 Hong Kong Everyday
Agency: Make Noises Co.
4. Excellence in Corporate Social Responsibility
A Drop of Life
25th Anniversary Campaign
Agency: frengers communications
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
DFI Retail Group
Mannings
Many Healthy Returns 2023
Agency: MTWT communications
Henderson Leasing Agency
MCP CENTRAL, MCP DISCOVERY

MCP x The Wooderful Land “Summer In the Wooderful Land”
5. Excellence in Creative Design
Carlsberg Hong Kong
1664 Blanc

1664 Blanc – A Twist of Fashion with a Taste for Style
Agency: We Glow HK 
Hang Seng Bank
Hang Seng 90th Anniversary – Ever Growing Ever Innovating Campaign
Agencies: Uth Creative Group, Zenith HK
Cathay
Nobody does Rugby 7’s like Hong Kong 2023
Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, Luminous MSL
6. Excellence in Customer Engagement
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
SHISEIDO HONG KONG
SHISEIDO EUDERMINE
#MyFirstLight: A 126-year-old EUDERMINE’s Transformation
Agencies: Pontac, Narrow Door
DFS Group
DFS CIRCLE
DFS CIRCLE: Transforming a Loyalty Program in Travel Retail
7. Excellence in Customer Experience
Emperor Cinemas Group
Emperor Cinemas
The Super Mario Bros. Movie Adventure, Only at Emperor Cinemas
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
Link Asset Management
T.O.P This is Our Place
T.O.P x Mr n Mrs Moon. Super Chill Luxury Tour
8. Excellence in Data-Driven Marketing
SHISEIDO HONG KONG
Shiseido Group Hong Kong – brand Shiseido, Clé de Peau Beauté, IPSA, NARS
O2O Analytical Project & Activation
Agencies: iProspect Hong Kong, Merkle Hong Kong
HKT
Netvigator
Netvigator Online Branding & Acquisition Campaign
Agency: FABCOM
WeLend
When WeLend A.I. Technology and Humanity Meet for Empowering “Financial Sustainability”
Agencies: Indigo Concept, Mindshare Hong Kong
9. Excellence in Digital Marketing
Royal Canin
Take Your Cat To The Vet
Agency: Omelette
SHISEIDO HONG KONG
Eudermine Campaign
Agency: iProspect
AXA Hong Kong and Macau
“Guaranteed interest rate” VS Gareth T.
Agencies: So Don’t Bore, Starcom, Digitas
10. Excellence in Event Marketing
HSBC Hong Kong
DuoVerse
Agency: Saatchi & Saatchi
Cathay
Nobody does Rugby 7’s like Hong Kong 2023
Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, Luminous MSL
Ngong Ping 360
Double Ducks@Ngong Ping 360
11. Excellence in Exclusive Event
PrimeCredit
WeWa Card
WeWa Card “Treat Yourself” Maid Café Party
Agency: Vibes
Ngong Ping 360
Double Ducks@Ngong Ping 360
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agencies: Above The Line Company, Imagine Lab
12. Excellence in Experiential Marketing
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
HSBC Hong Kong
DuoVerse
Agency: Saatchi & Saatchi
Link Asset Management
Tuen Mun Adventure 2022
Agency: Nevertoolate
13. Excellence in Financial & Insurance Marketing
HSBC Hong Kong
DuoVerse
Agency: Saatchi & Saatchi
Hang Seng Bank
Hang Seng Bank Prestige Banking
Prestige Banking CFO Campaign
Agencies: The Bread Digital, Zenith HK
Standard Chartered Hong Kong
Standard Chartered Cathay Mastercard
Earn by Banking
Agency: Leo Burnett Hong Kong
14. Excellence in Gamification
The Hongkong and Shanghai Banking Corporation
HSBC Paraverse
Agencies: Wunderman Thompson HK, PHD Media Hong Kong
Shell
Shell X BMW Motorsport Campaign
Agencies: Dentsu Creative, EssenceMediacom
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
15. Excellence in Health & Beauty Marketing
SHISEIDO HONG KONG
SHISEIDO EUDERMINE
#MyFirstLight: A 126-year-old EUDERMINE’s Transformation
Agencies: NARROW DOOR, PONTAC, IPROSPECT
DFI Retail Group
Mannings
Many Healthy Returns 2023
Agency: MTWT communications
Bupa (Asia)
Blua Health
Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
16. Excellence in Innovation
HSBC Hong Kong
DuoVerse
Agency: Saatchi & Saatchi
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
Yahoo Hong Kong
Yahoo Asia Multiverse Buzz Awards 2023
NARS Cosmetics Hong Kong
NARS POWERICON NFT Campaign
Agencies: We Glow HK, Mosaic Digital, Echo Picture
17. Excellence in Integrated Marketing
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
Hang Seng Bank
Hang Seng Bank Prestige Banking
Prestige Banking CFO Campaign
Agencies: The Bread Digital, Zenith HK
Prudential Hong Kong
WE DO FAMILY
Agencies: One Cool Punch, Mindshare Hong Kong
18. Excellence in Interactive Marketing
MERCK SHARP & DOHME (ASIA)
HPV PREVENTION

MEN’S CHOICE MATTER
Agency: NARROW DOOR
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
Hongkong Land
LANDMARK
2022 LANDMARK Christmas Digital – Mrs Claus Bakery
Agency: MARKET TREND INTERACTIVE SOLUTION
19. Excellence in KOL Partnership
Klook
Klook HK

“Everyone can be Travel Goddess” Branding Campaign
Agencies: frengers communications, SOCIETY
AXA Hong Kong and Macau
“Guaranteed interest rate” VS Gareth T.
Agencies: So Don’t Bore , Starcom, Digitas
Royal Canin
Take Your Cat To The Vet
Agency: Omelette
20. Excellence in Launch/Rebranding
Tam Jai International
Why not loving both?
Agencies: SOCIETY, The Bridge Agency
General Mills Hong Kong
Häagen-Dazs
“A Spoonful of Macaron” – Macaron Ice Cream Launch
Agencies: Purple Cow Communications, The Bridge Agency, Mindshare Hong Kong
Clarins
Clarins Precious Launch Campaign
Agency: Assembly
21. Excellence in Lifestyle & Entertainment Marketing
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agencies: Above The Line Company, Imagine Lab
Emperor Cinemas Group
Emperor Cinemas
The Super Mario Bros. Movie Adventure, Only at Emperor Cinemas
Hong Kong Disneyland
“Momentous” Nighttime Spectacular
Agencies: MSL HK, Analogfolk HK, AIR Concept, Zenith HK
22. Excellence in Loyalty Marketing
Bupa (Asia)
Blua Health
Blua Health: A One-stop AI-powered App for Health
Agency: DigiSalad
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agencies: Above The Line Company, Imagine Lab
Chow Sang Sang Jewellery Co.
Chow Sang Sang

Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group
TOYOTA
All New Noah
Agency: FABCOM
23. Excellence in Mass Event
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Urban Renewal Authority, Sino Land
Sino Malls
“Merry Christmas! Goodbye Plastic!” by Citywalk
Agencies: Hattrick Creative, Boxing Promotions
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agencies: Above The Line Company, Imagine Lab
24. Excellence in Media Strategy
Hang Seng Bank
Hang Seng Bank Prestige Banking
Prestige Banking CFO Campaign
Agencies: Zenith HK, The Bread Digital
American Express
American Express Explorer Credit Card
Choose Explorer
Agency: UM Hong Kong
SHISEIDO HONG KONG
Eudermine Campaign
Agency: iProspect
25. Excellence in Out-Of-Home Marketing
PayMe By HSBC
THE BIGGEST LAISEE OF ALL
Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong
CSL Mobile
CSL Mobile x M+ “Reshaping the New Art Tech Experience”
Agency: CruiSo Digital Solutions
Ocean Park Corporation
Water World Ocean Park Hong Kong
Water World Go Splash Summer Campaign
Agencies: Dentsu X, Hivestack
26. Excellence in Omnichannel
DBS Bank (Hong Kong)
AI-Powered Transformation for Marketing Success
LION CORPORATION
Mizutori Zosan
Mizutori Zosan Smart Dehumidifying Campaign
Agency: FABCOM
SHISEIDO HONG KONG
SHISEIDO EUDERMINE
#MyFirstLight: A 126-year-old EUDERMINE’s Transformation
Agencies: Pontac, iProspect
27. Excellence in Partnership
Cathay
Nobody does Rugby 7’s like Hong Kong 2023
Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, MSL Hong Kong
Standard Chartered Hong Kong
25th Standard Chartered Hong Kong Marathon
Tam Jai International
Why not loving both?
Agencies: SOCIETY, The Bridge Agency
28. Excellence in Performance Marketing
HSBC Hong Kong
HSBC
HSBC. No.1 Buy Now Pay Later campaign
Agencies: Wunderman Thompson HK, PHD Media
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agencies: Above The Line Company, Imagine Lab
Promise
PROMISE 30th Anniversary Celebration
Agency: EssenceMediacom
29. Excellence in Personalisation Marketing
Chow Sang Sang Jewellery Co.
Chow Sang Sang
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem
Agency: PRIZM Group
Hyakunousha international
Hana-musubi, Omusubi
Hanamusubi: Transformative Data-focused Loyalty Ecosystem with Hyper-Personalization
Agency: PRIZM Group
Cathay Pacific
Cathay Real Time Travel Performance

Agency: Digitas HK
30. Excellence in Public Relations
Ngong Ping 360
Double Ducks@Ngong Ping 360
BMW Concessionaires (HK)
BMW M CARnival x Outdoor Music Festival
Agencies: Above The Line Company, Imagine Lab
Tam Jai International
Tam Jai Yunnan Mixian
TamJai Jeh Jeh Speaks Exhibition
Agencies: Hardchi Creative, The Bridge Agency
31. Excellence in Retail Marketing
SHISEIDO HONG KONG
SHISEIDO EUDERMINE
#MyFirstLight: A 126-year-old EUDERMINE’s Transformation
Agencies: NARROW DOOR, PONTAC, IPROSPECT
Jebsen Beverage Company
Blue Girl Beer
Blue Girl Light – Anytime, Anywhere, Taste The Real Moment
Agency: Uth Creative Group
Swire Properties
Citygate Outlets
Summer FARMily
Swire Properties
Swire x V&A: Bags Inside Out
32. Excellence in Social Media
Ngong Ping 360
Double Ducks@Ngong Ping 360
Coca-Cola China
Coca-Cola
A Real Magic CNY 2023
Agencies: Ogilvy HK, EssenceMediacom HK, VMLY&R HK
Cathay
LET’S GET MOVING ;P
Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, MSL Hong Kong
33. Excellence in Targeted Event
DBS Bank (Hong Kong)
DBS BusinessClass
DBS BusinessClass Reborn Exhibition
Agency: Secret Tour (HK)
Emperor Cinemas Group
Emperor Cinemas
The Super Mario Bros. Movie Adventure, Only at Emperor Cinemas
HSBC Hong Kong
DuoVerse
Agency: Saatchi & Saatchi
34. Excellence in Use of Technology
French May Arts Festival
French May
VIRTUALLY VERSAILLES Immersive Touring Exhibition
Agency: LORE
SHISEIDO HONG KONG
Shiseido Group Hong Kong – brand Shiseido, Clé de Peau Beauté , IPSA, NARS

O2O Analytical Project & Activation
Agencies: iProspect Hong Kong, Merkle Hong Kong
BOC Life
Live Young
Live Young WEWARD
Agency: Madkids Communications
FWD
FWD MAX
Here We Are For Your Health
Agency: Cymballe
35. Excellence in Video
Tam Jai International
Why not loving both?
Agencies: SOCIETY, The Bridge Agency
Hang Seng Bank
Hang Seng Bank Prestige Banking
Prestige Banking CFO Campaign
Agencies: The Bread Digital, Zenith HK
Oriental Watch Company
Take Your Time to Rediscover The City
Agency: Omelette
36. Excellence in Viral Marketing
Tam Jai International
Tam Jai SamGor Mixian
TamJai SamGor “Spicy Martial Art” New Product Launch
Agencies: The Bridge Agency, Madkids
Coca-Cola China
Coca-Cola
A Real Magic CNY 2023
Agencies: Ogilvy HK, EssenceMediacom HK, VMLY&R HK
NowTV
The FIFA World Cup 2022
Agency: Secret Tour (HK)