2023 Winners
Marketer of the Year
 |
PayMe By HSBC |
1. Excellence in Advertising
 |
Hang Seng Bank Hang Seng Bank Prestige Banking Prestige Banking CFO Campaign Agencies: The Bread Digital, Zenith HK |
 |
Oriental Watch Company Take Your Time to Rediscover The City Agency: Omelette |
 |
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
2. Excellence in Branded Content
|
Oriental Watch Company Take Your Time to Rediscover The City Agency: Omelette |
|
7-Eleven Hong Kong & Macau 7-SELECT Explore the 7-SELECT Foodie-verse. Anytime Anywhere. Agencies: SO DON’T BORE, Serif, Kids & Dogs, PHD Media Hong Kong |
|
Vitasoy My Attitude. My say. Agency: DDB Group Hong Kong |
3. Excellence in Content Marketing
|
Mill MILK 7 million ways of living in Hong Kong |
|
MTR Corporation |
|
Hong Kong Tourism Board 360 Hong Kong Everyday Agency: Make Noises Co. |
4. Excellence in Corporate Social Responsibility
|
A Drop of Life 25th Anniversary Campaign Agency: frengers communications |
|
Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
|
DFI Retail Group Mannings Many Healthy Returns 2023 Agency: MTWT communications |
|
Henderson Leasing Agency MCP CENTRAL, MCP DISCOVERY MCP x The Wooderful Land “Summer In the Wooderful Land” |
5. Excellence in Creative Design
|
Carlsberg Hong Kong 1664 Blanc 1664 Blanc – A Twist of Fashion with a Taste for Style Agency: We Glow HK |
|
Hang Seng Bank Hang Seng 90th Anniversary – Ever Growing Ever Innovating Campaign Agencies: Uth Creative Group, Zenith HK |
|
Cathay Nobody does Rugby 7’s like Hong Kong 2023 Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, Luminous MSL |
6. Excellence in Customer Engagement
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
SHISEIDO HONG KONG SHISEIDO EUDERMINE #MyFirstLight: A 126-year-old EUDERMINE’s Transformation Agencies: Pontac, Narrow Door |
|
DFS Group DFS CIRCLE DFS CIRCLE: Transforming a Loyalty Program in Travel Retail |
7. Excellence in Customer Experience
|
Emperor Cinemas Group Emperor Cinemas The Super Mario Bros. Movie Adventure, Only at Emperor Cinemas |
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
Link Asset Management T.O.P This is Our Place T.O.P x Mr n Mrs Moon. Super Chill Luxury Tour |
8. Excellence in Data-Driven Marketing
|
SHISEIDO HONG KONG Shiseido Group Hong Kong – brand Shiseido, Clé de Peau Beauté, IPSA, NARS O2O Analytical Project & Activation Agencies: iProspect Hong Kong, Merkle Hong Kong |
|
HKT Netvigator Netvigator Online Branding & Acquisition Campaign Agency: FABCOM |
|
WeLend When WeLend A.I. Technology and Humanity Meet for Empowering “Financial Sustainability” Agencies: Indigo Concept, Mindshare Hong Kong |
9. Excellence in Digital Marketing
|
Royal Canin Take Your Cat To The Vet Agency: Omelette |
|
SHISEIDO HONG KONG Eudermine Campaign Agency: iProspect |
|
AXA Hong Kong and Macau “Guaranteed interest rate” VS Gareth T. Agencies: So Don’t Bore, Starcom, Digitas |
10. Excellence in Event Marketing
|
HSBC Hong Kong DuoVerse Agency: Saatchi & Saatchi |
|
Cathay Nobody does Rugby 7’s like Hong Kong 2023 Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, Luminous MSL |
|
Ngong Ping 360 Double Ducks@Ngong Ping 360 |
11. Excellence in Exclusive Event
|
PrimeCredit WeWa Card WeWa Card “Treat Yourself” Maid Café Party Agency: Vibes |
|
Ngong Ping 360 Double Ducks@Ngong Ping 360 |
|
BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agencies: Above The Line Company, Imagine Lab |
12. Excellence in Experiential Marketing
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
HSBC Hong Kong DuoVerse Agency: Saatchi & Saatchi |
|
Link Asset Management Tuen Mun Adventure 2022 Agency: Nevertoolate |
13. Excellence in Financial & Insurance Marketing
|
HSBC Hong Kong DuoVerse Agency: Saatchi & Saatchi |
|
Hang Seng Bank Hang Seng Bank Prestige Banking Prestige Banking CFO Campaign Agencies: The Bread Digital, Zenith HK |
|
Standard Chartered Hong Kong Standard Chartered Cathay Mastercard Earn by Banking Agency: Leo Burnett Hong Kong |
14. Excellence in Gamification
|
The Hongkong and Shanghai Banking Corporation HSBC Paraverse Agencies: Wunderman Thompson HK, PHD Media Hong Kong |
|
Shell Shell X BMW Motorsport Campaign Agencies: Dentsu Creative, EssenceMediacom |
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
15. Excellence in Health & Beauty Marketing
|
SHISEIDO HONG KONG SHISEIDO EUDERMINE #MyFirstLight: A 126-year-old EUDERMINE’s Transformation Agencies: NARROW DOOR, PONTAC, IPROSPECT |
|
DFI Retail Group Mannings Many Healthy Returns 2023 Agency: MTWT communications |
|
Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
16. Excellence in Innovation
|
HSBC Hong Kong DuoVerse Agency: Saatchi & Saatchi |
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
Yahoo Hong Kong Yahoo Asia Multiverse Buzz Awards 2023 |
|
NARS Cosmetics Hong Kong NARS POWERICON NFT Campaign Agencies: We Glow HK, Mosaic Digital, Echo Picture |
17. Excellence in Integrated Marketing
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
Hang Seng Bank Hang Seng Bank Prestige Banking Prestige Banking CFO Campaign Agencies: The Bread Digital, Zenith HK |
|
Prudential Hong Kong WE DO FAMILY Agencies: One Cool Punch, Mindshare Hong Kong |
18. Excellence in Interactive Marketing
|
MERCK SHARP & DOHME (ASIA) HPV PREVENTION MEN’S CHOICE MATTER Agency: NARROW DOOR |
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
Hongkong Land LANDMARK 2022 LANDMARK Christmas Digital – Mrs Claus Bakery Agency: MARKET TREND INTERACTIVE SOLUTION |
19. Excellence in KOL Partnership
|
Klook Klook HK “Everyone can be Travel Goddess” Branding Campaign Agencies: frengers communications, SOCIETY |
|
AXA Hong Kong and Macau “Guaranteed interest rate” VS Gareth T. Agencies: So Don’t Bore , Starcom, Digitas |
|
Royal Canin Take Your Cat To The Vet Agency: Omelette |
20. Excellence in Launch/Rebranding
|
Tam Jai International Why not loving both? Agencies: SOCIETY, The Bridge Agency |
|
General Mills Hong Kong Häagen-Dazs “A Spoonful of Macaron” – Macaron Ice Cream Launch Agencies: Purple Cow Communications, The Bridge Agency, Mindshare Hong Kong |
|
Clarins Clarins Precious Launch Campaign Agency: Assembly |
21. Excellence in Lifestyle & Entertainment Marketing
|
BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agencies: Above The Line Company, Imagine Lab |
|
Emperor Cinemas Group Emperor Cinemas The Super Mario Bros. Movie Adventure, Only at Emperor Cinemas |
|
Hong Kong Disneyland “Momentous” Nighttime Spectacular Agencies: MSL HK, Analogfolk HK, AIR Concept, Zenith HK |
22. Excellence in Loyalty Marketing
|
Bupa (Asia) Blua Health Blua Health: A One-stop AI-powered App for Health Agency: DigiSalad |
|
BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agencies: Above The Line Company, Imagine Lab |
|
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
|
TOYOTA All New Noah Agency: FABCOM |
23. Excellence in Mass Event
|
Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
|
Urban Renewal Authority, Sino Land Sino Malls “Merry Christmas! Goodbye Plastic!” by Citywalk Agencies: Hattrick Creative, Boxing Promotions |
|
BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agencies: Above The Line Company, Imagine Lab |
24. Excellence in Media Strategy
|
Hang Seng Bank Hang Seng Bank Prestige Banking Prestige Banking CFO Campaign Agencies: Zenith HK, The Bread Digital |
|
American Express American Express Explorer Credit Card Choose Explorer Agency: UM Hong Kong |
|
SHISEIDO HONG KONG Eudermine Campaign Agency: iProspect |
25. Excellence in Out-Of-Home Marketing
|
PayMe By HSBC THE BIGGEST LAISEE OF ALL Agencies: Ogilvy Hong Kong, Mirum Hong Kong, PHD Media Hong Kong |
|
CSL Mobile CSL Mobile x M+ “Reshaping the New Art Tech Experience” Agency: CruiSo Digital Solutions |
|
Ocean Park Corporation Water World Ocean Park Hong Kong Water World Go Splash Summer Campaign Agencies: Dentsu X, Hivestack |
26. Excellence in Omnichannel
|
DBS Bank (Hong Kong) AI-Powered Transformation for Marketing Success |
|
LION CORPORATION Mizutori Zosan Mizutori Zosan Smart Dehumidifying Campaign Agency: FABCOM |
|
SHISEIDO HONG KONG SHISEIDO EUDERMINE #MyFirstLight: A 126-year-old EUDERMINE’s Transformation Agencies: Pontac, iProspect |
27. Excellence in Partnership
|
Cathay Nobody does Rugby 7’s like Hong Kong 2023 Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, MSL Hong Kong |
|
Standard Chartered Hong Kong 25th Standard Chartered Hong Kong Marathon |
|
Tam Jai International Why not loving both? Agencies: SOCIETY, The Bridge Agency |
28. Excellence in Performance Marketing
|
HSBC Hong Kong HSBC HSBC. No.1 Buy Now Pay Later campaign Agencies: Wunderman Thompson HK, PHD Media |
|
BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agencies: Above The Line Company, Imagine Lab |
|
Promise PROMISE 30th Anniversary Celebration Agency: EssenceMediacom |
29. Excellence in Personalisation Marketing
|
Chow Sang Sang Jewellery Co. Chow Sang Sang Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem Agency: PRIZM Group |
|
Hyakunousha international Hana-musubi, Omusubi Hanamusubi: Transformative Data-focused Loyalty Ecosystem with Hyper-Personalization Agency: PRIZM Group |
|
Cathay Pacific Cathay Real Time Travel Performance Agency: Digitas HK |
30. Excellence in Public Relations
|
Ngong Ping 360 Double Ducks@Ngong Ping 360 |
|
BMW Concessionaires (HK) BMW M CARnival x Outdoor Music Festival Agencies: Above The Line Company, Imagine Lab |
|
Tam Jai International Tam Jai Yunnan Mixian TamJai Jeh Jeh Speaks Exhibition Agencies: Hardchi Creative, The Bridge Agency |
31. Excellence in Retail Marketing
|
SHISEIDO HONG KONG SHISEIDO EUDERMINE #MyFirstLight: A 126-year-old EUDERMINE’s Transformation Agencies: NARROW DOOR, PONTAC, IPROSPECT |
|
Jebsen Beverage Company Blue Girl Beer Blue Girl Light – Anytime, Anywhere, Taste The Real Moment Agency: Uth Creative Group |
|
Swire Properties Citygate Outlets Summer FARMily |
|
Swire Properties Swire x V&A: Bags Inside Out |
32. Excellence in Social Media
|
Ngong Ping 360 Double Ducks@Ngong Ping 360 |
|
Coca-Cola China Coca-Cola A Real Magic CNY 2023 Agencies: Ogilvy HK, EssenceMediacom HK, VMLY&R HK |
|
Cathay LET’S GET MOVING ;P Agencies: Leo Burnett Hong Kong, Digitas Hong Kong, MSL Hong Kong |
33. Excellence in Targeted Event
|
DBS Bank (Hong Kong) DBS BusinessClass DBS BusinessClass Reborn Exhibition Agency: Secret Tour (HK) |
|
Emperor Cinemas Group Emperor Cinemas The Super Mario Bros. Movie Adventure, Only at Emperor Cinemas |
|
HSBC Hong Kong DuoVerse Agency: Saatchi & Saatchi |
34. Excellence in Use of Technology
|
French May Arts Festival French May VIRTUALLY VERSAILLES Immersive Touring Exhibition Agency: LORE |
|
SHISEIDO HONG KONG Shiseido Group Hong Kong – brand Shiseido, Clé de Peau Beauté , IPSA, NARS O2O Analytical Project & Activation Agencies: iProspect Hong Kong, Merkle Hong Kong |
|
BOC Life Live Young Live Young WEWARD Agency: Madkids Communications |
|
FWD FWD MAX Here We Are For Your Health Agency: Cymballe |
35. Excellence in Video
|
Tam Jai International Why not loving both? Agencies: SOCIETY, The Bridge Agency |
|
Hang Seng Bank Hang Seng Bank Prestige Banking Prestige Banking CFO Campaign Agencies: The Bread Digital, Zenith HK |
|
Oriental Watch Company Take Your Time to Rediscover The City Agency: Omelette |
36. Excellence in Viral Marketing
|
Tam Jai International Tam Jai SamGor Mixian TamJai SamGor “Spicy Martial Art” New Product Launch Agencies: The Bridge Agency, Madkids |
|
Coca-Cola China Coca-Cola A Real Magic CNY 2023 Agencies: Ogilvy HK, EssenceMediacom HK, VMLY&R HK |
|
NowTV The FIFA World Cup 2022 Agency: Secret Tour (HK) |
Stay Updated!
Be the first to know what’s coming up! Sign Up for our newsletter to get the latest news and events related to Marketing Magazine.
Masterclass Series