#MarketingExcellenceAwards Key Dates

Celebrating 15 years of setting the Marketing gold standard

Prepare to join us as we commemorate a decade and a half of innovation – the 15th anniversary of the Marketing Excellence Awards. This landmark event serves as a premier tribute to the architects of influence, and the strategists and pioneers who are reshaping the future of the Hong Kong marketing industry.

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To celebrate our 15th year, the Marketing Excellence Awards is not resting on its laurels. We’re adding an additional round of in-person judging to our programme to ensure Hong Kong’s best campaigns receive the recognition they deserve. Featuring a meticulously curated selection of 41 diverse categories, the Awards is designed to capture the entire breadth modern marketing mastery. Form transformative campaigns and sophisticated digital ecosystems to courageous branding and high-impact public relations, we are here to showcase the year’s most profound marketing achievements and celebrate the intersection of bold creativity and commercial success.

The hallmark of the Marketing Excellence Awards remains our unwavering commitment to impartiality and professional integrity. Every entry undergoes a rigorous evaluation process by an independent panel of distinguished adjudicators. Comprising the region’s most respected client-side leaders and industry veterans, our judges ensure that only the most deserving work rises to the top.

Securing a trophy at the Marketing Excellence Awards 2026 is far more than a fleeting accolade; it is a definitive mark of prestige, a symbol of professional mastery, and a true validation of your team’s ingenuity and strategic prowess.

We invite you to join us for a spectacular evening as we illuminate the achievements of those driving the industry towards new horizons. Let us gather to celebrate those who have redefined the boundaries of what marketing can achieve.

The Marketing Excellence Awards is your invitation to be part of an extraordinary legacy where brilliance is acknowledged, creativity is championed, and success is celebrated at the highest echelon.

What’s new in 2026?

At the Marketing Excellence Awards, we believe that excellence deserves a stage and that recognition must come with credibility. This year, we are taking a step forward with the introduction of a two-phase judging system:

Two Rounds of Judging

Our panel of senior client-side leaders will independently evaluate the entries. Judges will use a detailed scoring system to assess each submission against the four criteria outlined in the entry guidelines.

Round 1: Online scoring

All entries will be scored online to determine the top five finalists in each category.

Round 2: Live judging

The finalists will be reviewed again during an in-person session. Judges will actively discuss and debate the merits of each entry, but will submit their final scores confidentially to determine the ultimate winners.

NEW CaTEGORIES for 2026

Excellence in Emotional Marketing

Excellence in Festive Marketing

Excellence in Personalisation Marketing

Excellence in Pop-Up Experience

Excellence in Relationship Marketing

Excellence in Sports Marketing

Excellence in Search Marketing

We wish all entrants the very best of luck with their submissions!

Why Enter?

MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.

By entering the Marketing Excellence Awards 2026 you can:

Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients

Increase credibility and gain industry-wide recognition for your campaigns, teams and company

Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event

Raise your profile to help attract new business

Celebrate your successes across your company and project teams

Boost team morale and reward outstanding work

Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!

Entries will close on 18 September 2026 so start your entry today.

Get started

Judging Criteria – Campaign Categories

Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)

CHALLENGE

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STRATEGY

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EXECUTION

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RESULTS

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Judging Criteria – TEAM CATEGORIES

Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.

Please read the Entry Guidelines for full description.