2021 Winners
Marketer of the Year
 |
Coca-Cola |
1. Excellence in Advertising
 |
AIA International AIA Hong Kong AIA “Today ‧ Plan for Your Future” Campaign Agency: Uth Creative Group |
 |
foodpanda Hong Kong More Than Just Food Agencies: Carat Media Services Hong Kong, Curious Few |
 |
Coca-Cola China Coca-Cola Coca’Cola’s City Can: We Can! Agency: SOCIETY |
2. Excellence in Branded Content
|
Carlsberg Brewery Hong Kong Carlsberg DeliverSmooth Agency: We Glow Hong Kong |
|
TamJai International TamJai Yunnan Mixian TamJai x Master 7 Mother’s Day Special Agency: Hardchi Creative |
|
Octopus Cards Octopus “Take It Easy” Consumption Voucher Campaign Agency: DDB Group Hong Kong |
|
General Mills Hong Kong Häagen-Dazs Häagen-Dazs “Twinkle Twinkle Little Wishes” Mooncake 2021 Agency: Purple Cow Communications |
3. Excellence in Content Marketing
|
Carlsberg Brewery Hong Kong Carlsberg DeliverSmooth Agency: We Glow Hong Kong |
|
K11 Art Mall and 9GAG K11 Art Mall MEME Museum by 9GAG Agency: NNNNNNN |
|
Coca-Cola China Coca-Cola Coca’Cola’s City Can: We Can! Agency: SOCIETY |
4. Excellence in Corporate Social Responsibility
|
FWD Insurance FWD x Hong Chi “Dishes Make Wishes” Campaign Agency: FleishmanHillard Hong Kong |
|
AIA International AIA Hong Kong Commitment in Nurturing Future Human Capital |
|
Sun Life Hong Kong Sun Life Our commitment to sustainability brings our Purpose to life Agencies: Narrow Door, PRIZM Group, Point Communications |
5. Excellence in COVID-19 Response
|
Link Asset Management All for Care, Care for All |
|
FWD Insurance Keep Going, Celebrate Living Agency: MSLGROUP |
|
K11 Concepts Turning a COVID-19 Crisis into Opportunities |
|
AXA Hong Kong and Macau Everyday gets better with Emma Agency: Publicis Groupe Hong Kong |
6. Excellence in Creative Design
|
K11 Concepts K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic |
|
Hong Kong Times Square Donald Duck Geometric World |
|
L’Oréal Hong Kong YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS Agency: Pontac |
7. Excellence in Customer Engagement
|
L’Oréal Hong Kong YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS Agency: Pontac |
|
Coca-Cola China Coca-Cola 365 Taste Of Home Kong Agency: SOCIETY |
|
lululemon Feel Closer to Your Run Agency: Omelette |
8. Excellence in CX/UX
|
LVMH Fresh Hong Kong Loyalty Programme that Grew Retail in 2020 Agency: Pontac |
|
MTR Corporation The LOHAS The LOHAS Smart Mall Platform |
|
Ngong Ping 360 Ngong Ping 360 x Hang Heung 100 “Eggs-plore 360” Agency: Above The Line |
|
Swire Properties Cityplaza Cityplaza LIVE HAPPY website revamp Agency: Zlashy |
9. Excellence in Data-Driven Marketing
|
AIA International AIA Hong Kong AIA Digital Dexterity and Leading CX |
|
Shiseido Hong Kong Ultimune (UTM)3.0 Agencies: iProspect Hong Kong, Narrow Door |
|
AIA International AIA Hong Kong iSay – Social Media Prospecting Agency: Accenture Interactive, Greater China |
10. Excellence in Digital Marketing
|
Coca-Cola China Coca-Cola 365 Taste Of Home Kong Agency: SOCIETY |
|
Reckitt Benckiser Hong Kong Durex Durex Love Series Campaign 2020-2021 Agency: The Bread Digital |
|
Carlsberg Brewery Hong Kong Carlsberg DeliverSmooth Agency: We Glow Hong Kong |
11. Excellence in Event Marketing
|
New World Development Culture for Tomorrow Discover the State Theater in All of Us |
|
Reckitt Benckiser Hong Kong Durex Durex Love Series Campaign 2020-2021 Agency: The Bread Digital |
|
L’Oréal Hong Kong YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS Agency: Pontac |
12. Excellence in Exclusive Event
|
Sun Hung Kai Real Estate (Sales And Leasing) Agency East Point City, Landmark North, Mikiki, PopWalk, life@KCC, Chelsea Heights, K-Point & Blossom Garden Toy Story x PIXAR Carnival Agency: BBG Promotion |
|
DBS Bank (Hong Kong) DBS Credit Card DBS Live Fresh: Dancing Light Agency: Dentsu International |
|
Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North Purple Flower Galore Agencies: Sun Promotion, Wasabi Creation |
13. Excellence in Experiential Marketing
|
New World Development Culture for Tomorrow Discover the State Theater in All of Us |
|
Alipay Payment Services (HK) AlipayHK AlipayHK x Sino VouchersLand |
|
DBS Bank (Hong Kong) DBS Credit Card DBS Live Fresh: Dancing Light Agency: Dentsu International |
14. Excellence in Financial Marketing
|
WeLab Group WeLab Bank Virtual Ben – We know, what you “Kong” Agency: Stunz Creative |
|
FWD Insurance FWD MAX FWD MAX 2.0 Revamp Campaign Agencies: DDB Group Hong Kong, Kinetix Systems |
|
American Express The Road to Platinum Agencies: Ogilvy Hong Kong, UM Hong Kong |
15. Excellence in Health & Beauty Marketing
|
L’Oréal Hong Kong YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS Agency: Pontac |
|
P&G Hong Kong Olay Secret to Dewy Glowy Skin – Olay WR essence Agency: Starcom Hong Kong |
|
The Body Shop The Body Shop Self-Love Campaign Agency: rsvp communications |
16. Excellence in Innovation
|
Coca-Cola China Bonaqua Water For Tomorrow Agency: SOCIETY |
|
TamJai International TamJai Yunnan Mixian TamJai Jeh Jeh Agency: Hardchi Creative |
|
AIA International AIA Hong Kong iSay – Social Media Prospecting Agency: Accenture Interactive, Greater China |
17. Excellence in Insurance Marketing
|
FWD Insurance Better Coverage, More Comprehensive Protection Agency: DDB Group Hong Kong |
|
AIA International AIA Hong Kong AIA “Today ‧ Plan for Your Future” Campaign Agency: Uth Creative Group |
|
Sun Life Hong Kong Millennial Retirement Planning Campaign Agencies: Narrow Door, PRIZM Group |
18. Excellence in Integrated Marketing
|
MHK Restaurants McDonald’s A New Big Mac for A New Generation Agency: DDB Group Hong Kong |
|
Coca-Cola China Coca-Cola Coca’Cola’s City Can: We Can! Agency: SOCIETY |
|
foodpanda Hong Kong More Than Just Food Agencies: Carat Media Services Hong Kong, Curious Few |
|
Hong Kong Tourism Board Wine & Dine Go Live! Agencies: Mindshare Hong Kong, Grey Hong Kong |
19. Excellence in KOL Partnership
|
Hong Kong Disneyland Magical Occasions Agency: MSLGROUP |
|
American Eagle Outfitters Hong Kong Aerie by American Eagle Aerie HK Launch Agency: On Air Collective |
|
MHK Restaurants McDonald’s A New Big Mac for A New Generation Agency: DDB Group Hong Kong |
|
HKT Now TV The FANtastic EURO 2020 Agencies: Havas Hong Kong, Mindshare Hong Kong |
20. Excellence in Launch/Rebranding
|
WeLab Group WeLab Bank Virtual Ben – We know, what you “Kong” Agency: Stunz Creative |
|
P&G Hong Kong Oral B The Arrival of the Future Agency: frengers communications |
|
TamJai International TamJai Yunnan Mixian TamJai Jeh Jeh Agency: Hardchi Creative |
21. Excellence in Lifestyle & Entertainment Marketing
|
K11 Art Mall and 9GAG K11 Art Mall MEME Museum by 9GAG |
|
Hong Kong Times Square Cantopop 101 |
|
HKT Now TV The FANtastic EURO 2020 Agencies: Havas Hong Kong, Mindshare Hong Kong |
|
Yahoo Hong Kong Yahoo Asia Buzz Awards xR Live 2021l Agency: Above The Line |
22. Excellence in Loyalty Marketing
|
Sun Hung Kai Real Estate Agency apm apm All in One Online Portal “happybuymall.com” x Flash Sale @ KOL Live |
|
FWD Insurance FWD MAX FWD MAX 2.0 Revamp Campaign Agencies: DDB Group Hong Kong, Kinetix Systems |
|
Sino Group S+ REWARDS by Sino Malls “Special Missions” Spend Stimulation Campaign |
23. Excellence in Mass Event
|
New World Development Culture for Tomorrow Discover the State Theater in All of Us |
|
Alipay Payment Services (HK) AlipayHK Endless Vouchers. Enjoyment Everywhere! Agency: V-Monkeys |
|
Hong Kong Times Square Cantopop 101 |
|
SmarTone Mobile Communications SmarTone 5G LAB for All Agency: Spoon Digital |
24. Excellence in Media Strategy
|
Shiseido Hong Kong Ultimune (UTM)3.0 Agency: iProspect Hong Kong |
|
Promise (HK) Promise PROMISE, Diva Rookie Agencies: MediaCom Hong Kong, Wunderman Thompson, Mirum Hong Kong |
|
SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
25. Excellence in Mobile Marketing
|
FWD Insurance FWD MAX FWD MAX 2.0 Revamp Campaign Agencies: DDB Group Hong Kong, Kinetix Systems |
|
McDonald’s McDonald’s App Revamp + Value Double Up Campaign Agency: OMD Hong Kong |
|
Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North CATART by Shu Yamamoto Agency: Talors Communications, Wasabi Creation |
|
ZA Bank Be the Game Changer |
26. Excellence in Partnership
|
Hong Kong Times Square Cantopop 101 |
|
K11 Art Mall and 9GAG K11 Art Mall MEME Museum by 9GAG |
|
TamJai International TamJai Yunnan Mixian TamJai Jeh Jeh Agency: Hardchi Creative |
27. Excellence in Performance Marketing
|
Hawley & Hazel Asia Investment Co. Darlie 2021 Shopper Program Campaign Agency: FABCOM |
|
SOGO Hong Kong SOGO Thankful Weeks 2021 Agency: KREW |
|
KEF KEF E Commerce and Lead Generation Campaign Agency: FABCOM |
28. Excellence in Public Relations
|
TamJai International Tamjai Yunnan Mixian Tamjai x Master 7 Mother’s Day Special Agency: The Bridge Agency |
|
MTR Corporation The Full Tuen Ma Line Opening Campaign Agency: OMD Hong Kong |
|
Patisserie La Lune The Distance Agency: SOCIETY |
29. Excellence in Retail Marketing
|
Coca-Cola China Coca-Cola 365 Taste Of Home Kong Agency: SOCIETY |
|
Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North Purple Flower Galore Agencies: Sun Promotion, Wasabi Creation |
|
American Eagle Outfitters Hong Kong American Eagle Real Good Together Agency: We Glow Hong Kong |
30. Excellence in Social Media
|
Vennic TamJai SamGor A Taste Of Memories Agency: Ogilvy Public Relations |
|
TamJai International TamJai Yunnan Mixian TamJai x Master 7 Mother’s Day Special Agency: Hardchi Creative |
|
lululemon Feel Closer to Your Run Agency: Omelette |
31. Excellence in Targeted Event
|
L’Oréal Hong Kong YSL BEAUTÉ HONG KONG YSL BEAUTY RECORDS Agency: Pontac |
|
Sun Hung Kai Real Estate (Sales And Leasing) Agency Harbour North CATART by Shu Yamamoto Agencies:Talors Communications, Wasabi Creation |
|
K11 Art Mall and 9GAG K11 Art Mall MEME Museum by 9GAG |
|
BMW Concessionaires (HK) BMW BMW M Town Never Rests Agency: Imagine Lab |
32. Excellence in Use of Technology
|
AIA International AIA Hong Kong iSay – Social Media Prospecting Agency: Accenture Interactive, Greater China |
|
MTR Corporation The LOHAS The LOHAS Smart Mall Platform |
|
FWD Insurance FWD MAX FWD MAX 2.0 Revamp Campaign Agencies: DDB Group Hong Kong, Kinetix Systems |
33. Excellence in Video
|
K11 Concepts K11 MUSEA’s Sanitisation Robots Waltz Through the Pandemic |
|
foodpanda Hong Kong More Than Just Food Agencies: Carat Media Services Hong Kong, Curious Few |
|
Carlsberg Brewery Hong Kong Carlsberg DeliverSmooth Agency: We Glow Hong Kong |