2020 JUDGE’S PROFILE

Michelle Peh

Chief Brand Officer & Global Group General Manager
MindChamps PreSchool Limited

As one of the pioneers of MindChamps, Michelle is instrumental as the brand champion spearheading the MindChamps brand positioning, culture and business growth over the last 16 years.

She is responsible for driving the visibility, values and strength of the brand across all touchpoints in Singapore and around the world. Under her dynamic leadership, MindChamps received the following branding and marketing accolades:

• In 2019, MindChamps attained the Influential Brands Top Brands Award for six consecutive years. It is the only preschool brand to be inducted into the Influential Brands Hall of Fame for winning the Top Brand award for five consecutive years, 2014 – 2018
• The only preschool brand to be awarded the Superbrands Mark of Distinction for six consecutive years, 2014 – 2019
• 2018 and 2019 Influential Brands Top Employer
• 2018 Asia’s Greatest Brands Award presented by United Research Services and AsiaOne Magazine
• The Established Brand – Singapore Prestige Brand Award 2011, organised by the Association of Small and Medium Enterprises and Chinese Newspaper Lianhe Zaobao

Michelle is a highly experienced and diversified strategic leader in branding, sales, marketing, business growth and operations in Singapore and the region. She embodies MindChamps’ commitment to the creation of educational opportunities where they would not otherwise exist. This stems from her strong belief in the vision of making the world a much better place to live in by nurturing generations of MindChampions who possess the 3 Minds and face the world with 100% Respect and Zero Fear.

Michelle holds a Bachelor of Arts with a double major in Economics and Sociology and a minor in Statistics from the National University of Singapore.