Mabel Yeo

by | Jun 5, 2025 | 2025 Judges

2025 JUDGE'S PROFILE

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Mabel Yeo

Marketing Director (ASEAN)

Kao Singapore
Mabel Yeo is the Marketing Director (ASEAN) for Kao Salon Division, overseeing the strategic growth of premium professional hair brands Goldwell and Kerasilk across Southeast Asia. With over 20 years of experience in FMCG and beauty marketing, she is recognised as a marketing thought leader in the hair and beauty sector within the region.

Mabel is known for her innovative campaigns, including organising international Hair & Beauty Online Photography competitions, attracting over 200 global entries and 20 master judges. Her strategic acumen and creative vision have earned her recognition as a marketing thought leader, consistently pushing boundaries to achieve commercial success.

As a risk-taker, Mabel is constantly challenging the trade with new ways to change the playfield. Her leadership continues to shape the future of the salon industry in the ASEAN region.

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