Kia Yong Lau is a global marketing and partnerships leader at the Museum of Ice Cream, where he drives brand growth, commercial strategy, and cross-market expansion. With a decade of experience in digital marketing, partnerships, and experiential brands, Kia oversees a multimillion-dollar portfolio spanning sales, sponsorship, and licensing, building relationships that strengthen MOIC’s presence across the United States and Asia. He leads integrated marketing efforts, partners with creative and product teams to elevate the guest journey, and develops scalable systems that enhance performance across all locations