2023 JUDGE’S PROFILE

Blessy Townes

VP and Head of Digital Marketing & Branding

Discovery Hospitality

Blessy Townes is a Hospitality Marketing thought leader and Asia-Pacific Travel speaker with over two decades of experience in Digital Marketing and a successful portfolio in SEO, PPC, Email Marketing, Social Media, E-Commerce and Online Reputation Management. With a Master’s Degree in Advertising under her belt, she was Professor for a Day at The Hong Kong Polytechnic University’s School of Hotel and Tourism Management and a founding member of Triptease’s Hotel Heroes Council, a group of trusted experts sharing their experience and knowledge with the aim of educating and empowering the hotel industry. Blessy spearheads the development of homegrown brands and zero-to-hero Direct Booking success stories of Discovery Hospitality, the trailblazing Filipino hotel management company behind some of the most iconic and award-winning properties in the Philippines’ vibrant destinations

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