2026 JUDGE'S PROFILE

Asia_FayeWee

Bee Ngo

Marketing Director

Michelin Malaysia

Bee Ngo is a seasoned marketing leader with over 13 years of experience across the FMCG and automotive industries in Southeast Asia. She is currently the Marketing Director at Michelin Malaysia, where she leads brand strategy, trade marketing, and sales operations. Prior to Michelin, Bee held key roles including Senior Trade Marketing Manager for Southeast Asia at Kellogg and Head of Customer Marketing (MY SG BN) at SC Johnson Asia Pacific, before advancing to Country Manager. Known for her strategic clarity and commercial sharpness, Bee brings deep expertise in consumer behaviour, route-to-market strategies, and cross-functional leadership, making her a valuable voice in shaping marketing excellence.

View Other Judges’ Profile

Anoushka Bhar

Anoushka Bhar

Head of PR & Communications

Boost

Melvin Lin

Melvin Lin

Head of Marketing & Communications

CBRE Singapore

Shukai Koh

Shukai Koh

Chief Executive Officer

Children’s Cancer Foundation (CCF)

Jaslyin Qiyu

Jaslyin Qiyu

Chief Marketing Officer and Customer Experience Head, Singapore and Australia

Cigna Healthcare

Jessica Lee

Jessica Lee

Chief Marketing Officer

Coolblog

Eileen Goh

Eileen Goh

Chief Creative Officer

DMK

Nicolas Lasbistes

Nicolas Lasbistes

Regional Director of Marketing APAC

dsm-firmenich

Carmen Wong

Carmen Wong

Operating Principal Marketing

Ekuinas Malaysia

Jason Huan

Jason Huan

Chief Marketing Officer

Endowus

Nishita Lalvani

Nishita Lalvani

Chief Marketing Officer (F)

IFS Capital Group

Michael Tan

Michael Tan

Co-Founder, Director of Business Development, Community, Events, Partnerships

KiS Coffee Co.

Tina Tong

Tina Tong

General Manager, Group Branding

Malaysia Aviation Group

Bee Ngo

Bee Ngo

Marketing Director

Michelin Malaysia

Steffie Chan

Steffie Chan

Head of Advertising & Promotion

MR.DIY

Jessie Ong

Jessie Ong

Chief of Staff, Head of Markeitng

Shihlin Taiwan Street Food

Camille Petit

Camille Petit

Head of Southeast Asia

Paris Saint-Germain

Luke Nathans

Luke Nathans

VP Marketing, APAC

SquareTrade

Desmond Seow

Desmond Seow

Head of Marketing & Business Manager, APAC Franchise

The Body Shop

Pardeep Kainth

Pardeep Kainth

Director, APAC Meetings & Events

The Coca-Cola Company

Penny Quek

Penny Quek

Senior Vice President, Corporate and Institutional Banking Marketing

The Hongkong and Shanghai Banking Corporation

Madhurjya Banerjee

Madhurjya Banerjee

Senior Global Brand Director

Unilever