2023 JUDGE’S PROFILE

Arpit Srivastava

Regional Marketing & Branding Manager (South Asia, Thailand, Middle East)

Lenzing Group

Arpit is the regional marketing manager at Lenzing Group, heading the group’s marketing efforts in South Asia, Middle East and Thailand region for its leading fiber brands TENCEL™ and LENZING™ ECOVERO™. Specializing in ingredient branding, Arpit has a keen focus on sustainability driven products and services for the Asian market across both B2C and B2B domains. With a wealth of experience, Arpit has successfully developed and launched products and marketing strategies for major international and Indian textile groups. Prior to his current role, Arpit held key positions as the global marketing lead for denims at Arvind Ltd and worked on brand management & marketing of LYCRA fiber and CORDURA fabric brands at INVISTA (formerly Dupont) across South Asia. His proficiency lies in driving sustainable and impactful marketing initiatives in the materials industry.

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