Andrea Leung

2023 JUDGE’S PROFILE

Group General Manager (Marketing)

Sino Group

Andrea oversees all marketing strategy formulation and business promotions of the Group’s investment portfolio. She also spearheads the Customer Experience & Data Insights Department with the Group’s CDP, Sino Club and S+ Rewards. Andrea has extensive experience in marketing, such as strategic planning, digital marketing, CRM, event management and communications.

As a visionary, she proactively champions change and innovation, especially in applying new technologies and developing digital art projects to enhance consumers’ experience. She is the mastermind behind numerous award-winning campaigns, including S+ Rewards, a highly interactive online loyalty programme of Sino Malls, and OC STEM Lab at Olympian City, an entity that actively works towards the popularization of STEM education.

Andrea has been actively amplifying the synergy between arts and technology in Sino Malls. For example, “Museum of the Moon”, a large-scale tech-based art installation that was exhibited at Lee Tung Avenue, was very popular with the general public. In 2019, Olympian City staged the first-ever Think like Leonardo da Vinci exhibition, displaying over 1,000 digitized manuscripts and interactive drawings — such scale made the event one of the most comprehensive Da Vinci exhibitions ever put on display outside museums all over the world.

After driving the transformation of the traditional Christmas lights in Tsim Sha Tsui East through introducing an LED wall on the façades of two Sino properties, Andrea continued to promote multimedia art in Hong Kong. In 2020, she led her team to launch “Feel the Motion”, a talent programme aimed at grooming local young people for a career in motion graphic design, an emerging discipline in the global design industry.

Prior to joining Sino Group, Andrea worked at MGM Macau, Miramar Group, MegaBox and Marco Polo Hotels.