2025 Winners

Event Marketer of the Year
Alliance Bank

 

Event Agency of the Year
Fabrik Asia

 

1. Best B2B Brand Experience
Gold
Alliance Bank
Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending
Agency: Ampersand Advisory
Silver
Alliance Bank
Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank
Agency: Ampersand Advisory
Silver
Google Asia Pacific
Campaign: Google Marketing Live (GML)
Agencies: The MasterPlan, Spalba
Bronze
Merz Aesthetics
Brand: Ultherapy Prime
Campaign: Ultherapy Prime Product Launch
Agnecy: AGG Global
2. Best B2C Brand Experience
Gold
Suntory Global Spirits
Brand: Jim Beam
Campaign: Jim Beam Highball Bash
Agencies: YOLO, Blackvine
Silver
Shangri-La Group
Campaign: Island Shangri-la Family Suites, Hong Kong
Agency: KR+D
Bronze
GCash
Campaign: Barangay GCash Borrow Services Activations
Agency: LIVE PH
3. Best B2B Event: Conferences / Meetings / Seminars
Gold
CNBC
Campaign: CONVERGE LIVE
Silver
Google Asia Pacific 
Campaign: Google Cloud Summit 2024 SEA
Agency: The Events Artery
Bronze
Monde Nissin Corporation
Campaign: 11th World Instant Noodles Association Summit
Agency: Eventscapemanila
4. Best Community-Focused / Cause-Related Event
Gold
SkillsFuture Singapore and Workforce Singapore
Campaign: My Career Health Matters: Jobs and Skills Roadshow
Agency: Experience Matters
Silver
Alliance Bank
Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability
Agencies: Ampersand Advisory, Hamburger Asia
Bronze
Great Eastern
Campaign: Great Eastern Women’s Run
Agencies: Esprimo, Imagine+, Mutant Communications, Edelman Singapore ​
5. Best Consumer Event: Arts / Culture / Entertainment
Gold
LQ Retail
Brand: The Exchange TRX
Campaign: TRX Eats: Largest Gastrotainment Festival in a Retail Precinct
Silver
Alliance Bank
Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability
Agencies: Ampersand Advisory, Hamburger Asia
Bronze
Boiler Room
Brand: Boiler Room TV
Campaign: Boiler Room Singapore 2024
Agencies: Fabrik Asia
6. Best Consumer Event: Health / Wellness / Fitness
Gold
Gcash
Campaign: GCash Eco Run
Agencies: Run Rio, Activations Advertising
Silver
embecta
Campaign: 100 Years of Commitment to the Diabetes Community
Bronze
SkillsFuture Singapore and Workforce Singapore
Campaign: My Career Health Matters: Jobs and Skills Roadshow
Agency: Experience Matters
7. Best Consumer Event: Product Launch / Re-Launch
Gold
Samyang
Brand: MEP
Campaign: MEP Liberate Your Spice
Agency: amc asia!
Silver
Porsche Asia Pacific
Campaign: Porsche Taycan Regional Launch
Agencies: DARKHORSE, George P. Johnson
Bronze
Maya
Campaign: Get Banked!
Agency: Stratminds Events
8. Best Creative Element for an Event
Gold
HEINEKEN Cambodia
Brand: Heineken®
Campaign: Heineken® Silver Surprisingly Smooth Launch
Agency: IdeaFactory Advertising
Silver
Singapore Kindness Movement
Campaign: Project heARTlands
Bronze
Changi Airport Group
Campaign: World of Wines and Spirits 2024
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
9. Best Digital Integration
Gold
CapitaLand Investment
Brand: CQ @ Clarke Quay
Campaign: CQ Spectrum Countdown: The Next Stage
Agency: POPPER ASIA
Silver
National Museum of Singapore
Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition
Agencies: Trinax, Also Known As
Bronze
HSBC Singapore
Campaign: HSBC Premier 3.0 Launch
Agency: Pernickety Events
Bronze
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: ANOTHER SPHERE
Agency: UNTOLD BY ATLAS
10. Best Event Ambience
Gold
Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness Good Times By The Quays
Agency: Fabrik Asia
Silver
ION Orchard
Campaign: ION Orchard 15th Anniversary
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Bronze
Changi Airport Group
Campaign: World of Wines and Spirits 2024
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
11. Best Event Branding
Gold
Cathay Pacific Airways
Brand: Cathay
Campaign: The Feels Good To Move Experience
Agency: Fabrik Asia
Silver
Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness Good Times By The Quays
Agency: Fabrik Asia
Bronze
William Grant & Sons Singapore
Brand: Hendrick’s
Campaign: Hendrick’s Sunset Cinema 2024
Agency: Fabrik Asia
12. Best Event by an In-house Team
Gold
Alliance Bank
Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank
Agency:  Ampersand Advisory
Silver
Astro Media Solutions
Campaign: Astro Universe Upfront25: Built to Convert
Bronze
RHB Singapore
Campaign: RHB Touch Hearts 2024
13. Best Event for a Specific Audience
Gold
Central Provident Fund Board (CPFB)
Campaign: Life’s Supermart
Agency: PLUS Collaboratives
Silver
Suntory Global Spirits
Brand: Jim Beam
Campaign: Jim Beam Highball Bash
Agencies: YOLO, Blackvine 
Bronze
Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness Good Times By The Quays – Trade
Agency: Fabrik Asia
14. Best Event for Employee Engagement
Gold
Google Asia Pacific
Campaign: OneAcq APAC Ascend 2024
Agency: The Events Artery
Silver
Nanyang Technological University, Singapore
Campaign: Staff Appreciation Party
Bronze
Singlife
Campaign: Learning Festival 2024
15. Best Event on a Budget
Gold
Nissin Malaysia
Brand: Nissin
Campaign: Nissin Big Cup Noodles
Agency: INK Marketing
Silver
Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Singapore Cable Car 50th Anniversary
Agency: INX
Bronze
Multi Bintang Indonesia
Brand: Bintang
Campaign: BINTANG ARAK JERUK & MADU LAUNCH
Agencies: Acteeve, Publicis, Dentsu Red Star, Fortuna
16. Best Event Production
Gold
Edrington Singapore
Brand: The Macallan
Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience
Agency: I_Possible
Silver
Google
Brand: YouTube
Campaign: YouTube Works Award Southeast Asia 2024
Agency: dFusion
Bronze
BYD Malaysia
Brand: Denza
Campaign: From Hangar to Luxury: Denza Drives the Evolution of Premium Automotive Launches in Malaysia
Agency: Sumo Eleven
17. Best Event: More than 500 Attendees
Gold
Gcash
Campaign: GCash Eco Run
Agencies: Run Rio, Activations Advertising
Gold
Phu Nhuan Jewelry Joint Stock Company – PNJ
Brand: PNJ
Campaign: PNJ Jewelry Journey Across Vietnam 2024
Silver
Artbox Singapore
Campaign: Artbox Singapore 2025
Agency: Invade
Bronze
Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness Good Times By The Quays
Agency: Fabrik Asia
18. Best Event: 100 - 500 Attendees
Gold
Alliance Bank
Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending
Agency: Ampersand Advisory
Gold
Changi Airport Group
Campaign: World of Wines and Spirits 2024
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Silver
Microsoft
Campaign: Microsoft CELA Asia Start
Agency: Resolute Communications
Bronze
Klook Travel Technology
Campaign: Klook Kreatorverse
Agency: Knoxx
19. Best Event: Less than 100 Attendees
Gold
Moët Hennessy Diageo Singapore
Brand: Johnnie Walker
Campaign: John Walker & Sons XR21 Mastery of Craft
Agency: 
Silver
Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Singapore Cable Car 50th Anniversary
Bronze
DBS Bank
Campaign: DBS BusinessClass – foundED
Agency: Modellscape
Bronze
DBS Bank
Campaign: DBS’ Whole-of-Government Transformative Payments Symposium 2024​
Agency: Flash Concepts
20. Best Experiential Marketing
Gold
Phu Nhuan Jewelry Joint Stock Company – PNJ
Brand: PNJ
Campaign: PNJ Jewelry Journey Across Vietnam 2024
Silver
Singapore Kindness Movement
Campaign: B-Greater
Agency: amc asia!
Bronze
CapitaLand Investment
Campaign: Coca-Cola Foodmarks
Agency: Ant Savvy Creatives
21. Best Government Sector / Non-Profit
Gold
Central Provident Fund Board (CPFB)
Campaign: Life’s Supermart
Agency: PLUS Collaboratives
Silver
Central Singapore Community Development Council
Campaign: Purple Parade 2024
Agency: Knoxx
Bronze
SkillsFuture Singapore and Workforce Singapore
Campaign: My Career Health Matters: Jobs and Skills Roadshow 
Agency: Experience Matters
22. Best Hybrid Event
Gold
MOONTON GAMES, Fairrie
Campaign: Bringing Gaming Glory to Life
Silver
Alliance Bank
Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending
Agency: Ampersand Advisory
Bronze
Asia Pacific Medical Technology Association (APACMed) ​
Campaign: Asia Pacific MedTech Forum 2024
Agency: SEVENTY2
23. Best Immersive Experience
Gold
National Museum of Singapore
Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition
Agencies: Trinax, Also Known As
Silver
Edrington Singapore
Brand: The Macallan
Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience
Agency: I_Possible
Bronze
CapitaLand Investment
Campaign: Pixar Puffy Happiness
Bronze
Orchard Road Business Association
Campaign: Christmas On A Great Street 2024
Agency: TMRW
24. Best Integrated Event Campaign
Gold
Samyang
Brand: MEP
Campaign: MEP Liberate Your Spice
Agency: amc asia!
Silver
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: ION ORCHARD 15TH ANNIVERSARY
Bronze
Nespresso Singapore
Campaign: Nespresso World of Vertuo 2024
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
25. Best Internal Business Event
Gold
Prudential
Campaign: Prudential Star Club 2024
Agency: MCI
Silver
Google Asia Pacific
Campaign: OneAcq APAC Ascend 2024
Agency: The Events Artery
Bronze
Microsoft
Campaign: Microsoft CELA Asia Start
Agency: Resolute Communications
26. Best Multi-Day Event Experience
Gold
HEINEKEN Cambodia
Brands: Tiger and Anchor
Campaign: Tiger and Anchor Beer Foam Splash Festival
Agency: IdeaFactory Advertising
Silver
L’Oréal International Distribution
Campaign: World of Polo Beach Club
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Bronze
Carlsberg Singapore
Brand: Carlsberg
Campaign: Carlsberg Beach Club
Agency: The Ad Makers
Bronze
Tata Consultancy Services
Campaign: TCS Corporate Challenge 2024
27. Best Pop-up Experience / Environment
Gold
William Grant & Sons Singapore
Brand: Hendrick’s
Campaign: Hendrick’s World Cucumber Day 2024
Agency: Fabrik Asia
Silver
Edrington Singapore
Brand: The Macallan
Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience
Agency: I_Possible
Bronze
Coca-Cola Philippines
Brand: Coca-Cola Zero Sugar
Campaign: Coca-Cola Zero Zero Excuses
Agency: Ant Savvy Creatives
28. Best Press / Media Event
Gold
Garnier
Campaign: Garnier Green Academy
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Silver
Netflix (Thailand)
Brand: Netflix
Campaign: Bangkok Breaking : Heaven & Hell Experience
Agency: amc asia!
Bronze
Artbox Singapore
Campaign: Artbox Singapore 2025
Agency: Invade
29. Best PR-Led Event Campaign
Gold
Garnier
Campaign: Garnier Green Academy
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Silver
DBS Bank
Campaign: Pivotal: How treasury and finance enable a new era of globalisation
Agency: Financial Times
Silver
GCash
Campaign: GCash 20th Anniversary Gala
Agency: LIVE PH
Bronze
CGS International Securities Singapore
Campaign: The Grand Unveiling of CGS International Securities Singapore
30. Best Recurring Event
Gold
Amway Thailand
Brand: Amway
Campaign: Amway The Upspiration
Agency: amc asia!
Silver
Alliance Bank
Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending
Agency: Ampersand Advisory
Bronze
Tiger Brokers Singapore
Campaign: WWTD24: Project Play
Agency: Twist Media
31. Best Retail / Shopper Marketing
Gold
LQ Retail
Brand: The Exchange TRX
Campaign: A Season of Splendour at the Social Heart of KL
Silver
Nissin Malaysia
Brand: Nissin
Campaign: Nissin Big Cup Noodles
Agency: INK Marketing
Bronze
LQ Retail
Brand: The Exchange TRX
Campaign: TRX Eats: Largest Gastrotainment Festival in a Retail Precinct
32. Best Use of Gamification / Contests
Gold
Alliance Bank
Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools
Agencies: Ampersand Advisory, Spark Capital Development
Silver
CapitaLand Investment
Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox
Bronze
Marina Bay Sands
Campaign: Marina Bay Sands Lunar New Year Gala
Agencies: Eventions Group, Spur Media Group, Jest Media
33. Best Use of Influencers / KOLs
Gold
Bybit
Campaign: Crypto Content Creator Campus (CCCC)
Agency: Sight
Silver
Samyang
Brand: MEP
Campaign: MEP Liberate Your Spice
Agency: amc asia!
Bronze
Ferrero Asia Pacific
Brand: Nutella Philippines
Campaign: Nutella Christmas 2024 Holiday Campaign
Agencies: Castro Communications, Beyond Events
34. Best Use of Merchandise
Gold
CapitaLand Investment
Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox
Silver
Moët Hennessy Diageo Singapore
Brand: Johnnie Walker
Campaign: Johnnie Walker x Squid Game
Agency: Fabrik Asia
Bronze
Frasers Property Singapore
Campaign: Paint It Forward 2024
Agency: The Blue Pocket Services
35. Best Use of Omnichannel for an Event
Gold
CapitaLand Investment
Campaign: A Carnival of Festive Cheer
Agencies: Fabrik Asia, Insider Communications, BRCKTS
Silver
Alliance Bank
Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending
Agency: Ampersand Advisory
Silver
Lendlease
Campaign: YWBIT 3.0 – Trash to Eden
Agency: POPPER ASIA
Bronze
Alliance Bank
Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank
Agency: Ampersand Advisory
36. Best Use of Social Media
Gold
L’Oréal International Distribution
Campaign: World of Polo Beach Club
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Silver
ION Orchard
Campaign: ​ION Orchard 15th Anniversary – Dear ION
Agency: Gusto Collective Singapore (formerly known as Mercury Integrated)
Bronze
PepsiCo
Brand: Lay’s
Campaign: Ways to Lay’s Food Truck
Agencies: Artizens, Leo Burnett, Edelman
37. Best Use of Sponsorships / Partnerships
Gold
Moët Hennessy Diageo Singapore
Brand: Johnnie Walker
Campaign: Johnnie Walker x Squid Game
Agency: Fabrik Asia
Silver
Multi Bintang Indonesia
Brand: Heineken®
Campaign: Heineken® x Djakarta Warehouse Project
Agency: Acteeve
Bronze
Asia Pacific Breweries Singapore
Brand: Guinness
Campaign: Guinness Good Times By The Quays
Agency: Fabrik Asia
38. Best Use of Sustainability
Gold
Multi Bintang Indonesia
Brand: Heineken®
Campaign: Heineken® Good Times City at Djakarta Warehouse Project 2024
Agency: Acteeve
Silver
Gcash
Campaign: GCash Eco Run
Agencies: Run Rio, Activations Advertising
Bronze
CapitaLand Investment
Campaign: CapitaLand LGDTE 2025: Down To Earth Clubhouse
Agency: POPPER ASIA
39. Best Use of Tech
Gold
HSBC Singapore
Campaign: Play it Forward
Agency: Ogilvy Singapore
Silver
Alliance Bank
Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools
Agencies: Ampersand Advisory, Spark Capital Development
Bronze
HSBC Singapore
Campaign: The Speed of Innovation
Agencies: George P. Johnson, Design Bridge and Partners
40. Team of the Year (Agency)
Gold
Gusto Collective Singapore (formerly known as Mercury Integrated)
Silver
Sight
Bronze
AGG Global
41. Team of the Year (Brand)
Gold
Alliance Bank
Silver
ION Orchard (Orchard Turn Retail Investment)
Bronze
Multi Bintang Indonesia