2025 Winners
Event Marketer of the Year
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Alliance Bank |
Event Agency of the Year
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Fabrik Asia |
1. Best B2B Brand Experience
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Gold Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Silver Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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Silver Google Asia Pacific Campaign: Google Marketing Live (GML) Agencies: The MasterPlan, Spalba |
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Bronze Merz Aesthetics Brand: Ultherapy Prime Campaign: Ultherapy Prime Product Launch Agnecy: AGG Global |
2. Best B2C Brand Experience
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Gold Suntory Global Spirits Brand: Jim Beam Campaign: Jim Beam Highball Bash Agencies: YOLO, Blackvine |
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Silver Shangri-La Group Campaign: Island Shangri-la Family Suites, Hong Kong Agency: KR+D |
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Bronze GCash Campaign: Barangay GCash Borrow Services Activations Agency: LIVE PH |
3. Best B2B Event: Conferences / Meetings / Seminars
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Gold CNBC Campaign: CONVERGE LIVE |
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Silver Google Asia Pacific Campaign: Google Cloud Summit 2024 SEA Agency: The Events Artery |
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Bronze Monde Nissin Corporation Campaign: 11th World Instant Noodles Association Summit Agency: Eventscapemanila |
4. Best Community-Focused / Cause-Related Event
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Gold SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
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Silver Alliance Bank Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability Agencies: Ampersand Advisory, Hamburger Asia |
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Bronze Great Eastern Campaign: Great Eastern Women’s Run Agencies: Esprimo, Imagine+, Mutant Communications, Edelman Singapore |
5. Best Consumer Event: Arts / Culture / Entertainment
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Gold LQ Retail Brand: The Exchange TRX Campaign: TRX Eats: Largest Gastrotainment Festival in a Retail Precinct |
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Silver Alliance Bank Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability Agencies: Ampersand Advisory, Hamburger Asia |
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Bronze Boiler Room Brand: Boiler Room TV Campaign: Boiler Room Singapore 2024 Agencies: Fabrik Asia |
6. Best Consumer Event: Health / Wellness / Fitness
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Gold Gcash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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Silver embecta Campaign: 100 Years of Commitment to the Diabetes Community |
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Bronze SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
7. Best Consumer Event: Product Launch / Re-Launch
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Gold Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
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Silver Porsche Asia Pacific Campaign: Porsche Taycan Regional Launch Agencies: DARKHORSE, George P. Johnson |
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Bronze Maya Campaign: Get Banked! Agency: Stratminds Events |
8. Best Creative Element for an Event
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Gold HEINEKEN Cambodia Brand: Heineken® Campaign: Heineken® Silver Surprisingly Smooth Launch Agency: IdeaFactory Advertising |
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Silver Singapore Kindness Movement Campaign: Project heARTlands |
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Bronze Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
9. Best Digital Integration
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Gold CapitaLand Investment Brand: CQ @ Clarke Quay Campaign: CQ Spectrum Countdown: The Next Stage Agency: POPPER ASIA |
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Silver National Museum of Singapore Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition Agencies: Trinax, Also Known As |
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Bronze HSBC Singapore Campaign: HSBC Premier 3.0 Launch Agency: Pernickety Events |
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Bronze Orchard Turn Retail Investment Brand: ION Orchard Campaign: ANOTHER SPHERE Agency: UNTOLD BY ATLAS |
10. Best Event Ambience
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Gold Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Silver ION Orchard Campaign: ION Orchard 15th Anniversary Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Bronze Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
11. Best Event Branding
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Gold Cathay Pacific Airways Brand: Cathay Campaign: The Feels Good To Move Experience Agency: Fabrik Asia |
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Silver Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Bronze William Grant & Sons Singapore Brand: Hendrick’s Campaign: Hendrick’s Sunset Cinema 2024 Agency: Fabrik Asia |
12. Best Event by an In-house Team
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Gold Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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Silver Astro Media Solutions Campaign: Astro Universe Upfront25: Built to Convert |
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Bronze RHB Singapore Campaign: RHB Touch Hearts 2024 |
13. Best Event for a Specific Audience
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Gold Central Provident Fund Board (CPFB) Campaign: Life’s Supermart Agency: PLUS Collaboratives |
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Silver Suntory Global Spirits Brand: Jim Beam Campaign: Jim Beam Highball Bash Agencies: YOLO, Blackvine |
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Bronze Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays – Trade Agency: Fabrik Asia |
14. Best Event for Employee Engagement
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Gold Google Asia Pacific Campaign: OneAcq APAC Ascend 2024 Agency: The Events Artery |
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Silver PROPEL with Singlife Campaign: Staff Appreciation Party |
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Bronze Singlife Campaign: Learning Festival 2024 |
15. Best Event on a Budget
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Gold Nissin Malaysia Brand: Nissin Campaign: Nissin Big Cup Noodles Agency: INK Marketing |
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Silver Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary |
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Bronze Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ARAK JERUK & MADU LAUNCH Agencies: Acteeve, Publicis, Dentsu Red Star, Fortuna |
16. Best Event Production
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Gold Edrington Singapore Brand: The Macallan Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience Agency: I_Possible |
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Silver Brand: YouTube Campaign: YouTube Works Award Southeast Asia 2024 Agency: dFusion |
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Bronze BYD Malaysia Brand: Denza Campaign: From Hangar to Luxury: Denza Drives the Evolution of Premium Automotive Launches in Malaysia Agency: Sumo Eleven |
17. Best Event: More than 500 Attendees
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Gold Gcash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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Gold Phu Nhuan Jewelry Joint Stock Company – PNJ Brand: PNJ Campaign: PNJ Jewelry Journey Across Vietnam 2024 |
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Silver Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Bronze Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
18. Best Event: 100 - 500 Attendees
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Gold Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Gold Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Silver Microsoft Campaign: Microsoft CELA Asia Start Agency: Resolute Communications |
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Bronze Klook Travel Technology Campaign: Klook Kreatorverse Agency: Knoxx |
19. Best Event: Less than 100 Attendees
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Gold Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: John Walker & Sons XR21 Mastery of Craft Agency: |
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Silver Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary |
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Bronze DBS Bank Campaign: DBS BusinessClass – foundED Agency: Modellscape |
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Bronze DBS Bank Campaign: DBS’ Whole-of-Government Transformative Payments Symposium 2024 Agency: Flash Concepts |
20. Best Experiential Marketing
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Gold Phu Nhuan Jewelry Joint Stock Company – PNJ Brand: PNJ Campaign: PNJ Jewelry Journey Across Vietnam 2024 |
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Silver Singapore Kindness Movement Campaign: B-Greater Agency: amc asia! |
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Bronze CapitaLand Investment Campaign: Coca-Cola Foodmarks Agency: Ant Savvy Creatives |
21. Best Government Sector / Non-Profit
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Gold Central Provident Fund Board (CPFB) Campaign: Life’s Supermart Agency: PLUS Collaboratives |
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Silver Central Singapore Community Development Council Campaign: Purple Parade 2024 Agency: Knoxx |
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Bronze SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
22. Best Hybrid Event
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Gold MOONTON GAMES, Fairrie Campaign: Bringing Gaming Glory to Life |
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Silver Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Bronze Asia Pacific Medical Technology Association (APACMed) Campaign: Asia Pacific MedTech Forum 2024 Agency: SEVENTY2 |
23. Best Immersive Experience
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Gold National Museum of Singapore Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition Agencies: Trinax, Also Known As |
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Silver Edrington Singapore Brand: The Macallan Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience Agency: I_Possible |
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Bronze CapitaLand Investment Campaign: Pixar Puffy Happiness |
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Bronze Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
24. Best Integrated Event Campaign
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Gold Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
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Silver Orchard Turn Retail Investment Brand: ION Orchard Campaign: ION ORCHARD 15TH ANNIVERSARY |
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Bronze Nespresso Singapore Campaign: Nespresso World of Vertuo 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
25. Best Internal Business Event
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Gold Prudential Campaign: Prudential Star Club 2024 Agency: MCI |
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Silver Google Asia Pacific Campaign: OneAcq APAC Ascend 2024 Agency: The Events Artery |
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Bronze Microsoft Campaign: Microsoft CELA Asia Start Agency: Resolute Communications |
26. Best Multi-Day Event Experience
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Gold HEINEKEN Cambodia Brands: Tiger and Anchor Campaign: Tiger and Anchor Beer Foam Splash Festival Agency: IdeaFactory Advertising |
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Silver L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Bronze Carlsberg Singapore Brand: Carlsberg Campaign: Carlsberg Beach Club Agency: The Ad Makers |
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Bronze Tata Consultancy Services Campaign: TCS Corporate Challenge 2024 |
27. Best Pop-up Experience / Environment
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Gold William Grant & Sons Singapore Brand: Hendrick’s Campaign: Hendrick’s World Cucumber Day 2024 Agency: Fabrik Asia |
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Silver Edrington Singapore Brand: The Macallan Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience Agency: I_Possible |
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Bronze Coca-Cola Philippines Brand: Coca-Cola Zero Sugar Campaign: Coca-Cola Zero Zero Excuses Agency: Ant Savvy Creatives |
28. Best Press / Media Event
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Gold Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Silver Netflix (Thailand) Brand: Netflix Campaign: Bangkok Breaking : Heaven & Hell Experience Agency: amc asia! |
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Bronze Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
29. Best PR-Led Event Campaign
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Gold Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Silver DBS Bank Campaign: Pivotal: How treasury and finance enable a new era of globalisation Agency: Financial Times |
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Silver GCash Campaign: GCash 20th Anniversary Gala Agency: LIVE PH |
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Bronze CGS International Securities Singapore Campaign: The Grand Unveiling of CGS International Securities Singapore |
30. Best Recurring Event
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Gold Amway Thailand Brand: Amway Campaign: Amway The Upspiration Agency: amc asia! |
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Silver Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Bronze Tiger Brokers Singapore Campaign: WWTD24: Project Play Agency: Twist Media |
31. Best Retail / Shopper Marketing
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Gold LQ Retail Brand: The Exchange TRX Campaign: A Season of Splendour at the Social Heart of KL |
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Silver Nissin Malaysia Brand: Nissin Campaign: Nissin Big Cup Noodles Agency: INK Marketing |
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Bronze LQ Retail Brand: The Exchange TRX Campaign: TRX Eats: Largest Gastrotainment Festival in a Retail Precinct |
32. Best Use of Gamification / Contests
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Gold Alliance Bank Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agencies: Ampersand Advisory, Spark Capital Development |
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Silver CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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Bronze Marina Bay Sands Campaign: Marina Bay Sands Lunar New Year Gala Agencies: Eventions Group, Spur Media Group, Jest Media |
33. Best Use of Influencers / KOLs
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Gold Bybit Campaign: Crypto Content Creator Campus (CCCC) Agency: Sight |
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Silver Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
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Bronze Ferrero Asia Pacific Brand: Nutella Philippines Campaign: Nutella Christmas 2024 Holiday Campaign Agencies: Castro Communications, Beyond Events |
34. Best Use of Merchandise
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Gold CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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Silver Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: Johnnie Walker x Squid Game Agency: Fabrik Asia |
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Bronze Frasers Property Singapore Campaign: Paint It Forward 2024 Agency: The Blue Pocket Services |
35. Best Use of Omnichannel for an Event
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Gold CapitaLand Investment Campaign: A Carnival of Festive Cheer Agencies: Fabrik Asia, Insider Communications, BRCKTS |
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Silver Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Silver Lendlease Campaign: YWBIT 3.0 – Trash to Eden Agency: POPPER ASIA |
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Bronze Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
36. Best Use of Social Media
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Gold L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Silver ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Bronze PepsiCo Brand: Lay’s Campaign: Ways to Lay’s Food Truck Agencies: Artizens, Leo Burnett, Edelman |
37. Best Use of Sponsorships / Partnerships
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Gold Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: Johnnie Walker x Squid Game Agency: Fabrik Asia |
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Silver Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® x Djakarta Warehouse Project Agency: Acteeve |
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Bronze Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
38. Best Use of Sustainability
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Gold Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® Good Times City at Djakarta Warehouse Project 2024 Agency: Acteeve |
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Silver Gcash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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Bronze CapitaLand Investment Campaign: CapitaLand LGDTE 2025: Down To Earth Clubhouse Agency: POPPER ASIA |
39. Best Use of Tech
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Gold HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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Silver Alliance Bank Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agencies: Ampersand Advisory, Spark Capital Development |
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Bronze HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
40. Team of the Year (Agency)
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Gold Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Silver Sight |
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Bronze AGG Global |
41. Team of the Year (Brand)
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Gold Alliance Bank |
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Silver ION Orchard (Orchard Turn Retail Investment) |
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Bronze Multi Bintang Indonesia |