2025 Finalists
1. Best B2B Brand Experience
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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CGS International Securities Singapore Campaign: The Grand Unveiling of CGS International Securities Singapore |
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Dell Technologies Campaign: Dell Technologies Forum 2024 Agency: PMG Asia Pacific |
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Google Asia Pacific Campaign: Google Marketing Live (GML) Agencies: The MasterPlan, Spalba |
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HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
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Merz Aesthetics Brand: Ultherapy Prime Campaign: Ultherapy Prime Product Launch Agency: AGG GLobal |
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NCS Campaign: NCS Impact 2024 Agencies: Knoxx, (BaM) Branding and Marketing |
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PLDT and Smart Campaign: PLDT Enterprise MSME Day |
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Tata Consultancy Services Campaign: TCS Corporate Challenge 2024 |
2. Best B2C Brand Experience
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Alliance Bank Campaign: 5 partnership-led campaigns drive 35% increase in brand trial for Alliance Bank Agency: Ampersand Advisory |
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Coca-Cola Philippines Campaign: Coca-Cola Foodmarks Agency: Ant Savvy Creatives |
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GCash Campaign: Barangay GCash Borrow Services Activations Agency: LIVE PH |
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MOONTON GAMES Campaign: M6 WORLD CHAMPIONSHIP: GREATER THAN EVER |
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Nespresso Singapore Campaign: Nespresso World of Vertuo 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Samsung Electronics Philippines Corporation (SEPCO) Brand: Samsung Campaign: Samsung Galaxy Flip & Fold Launch Agencies: Eventscapemanila, Cheil Philippines |
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Shangri-La Group Campaign: Island Shangri-la Family Suites, Hong Kong Agency: KR+D |
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Suntory Global Spirits Brand: Jim Beam Campaign: Jim Beam Highball Bash Agencies: YOLO, Blackvine |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons 8000th Store Opening Agencies: Eventscapemanila, GoboCreative |
3. Best B2B Event: Conferences / Meetings / Seminars
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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CNBC Campaign: CONVERGE LIVE |
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DBS Bank Campaign: DBS StartUp Movement Agencies: Modellscape, TikTok |
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Google Asia Pacific Campaign: Google Cloud Summit 2024 SEA Agency: The Events Artery |
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Google Asia Pacific Campaign: Google Marketing Live (GML) Agencies: The MasterPlan, Spalba |
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Johnson & Johnson Brand: Johnson & Johnson Vision Campaign: APAC Kick-off Meeting 2024 for Vision at J&J Agency: SEVENTY2 |
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LINE Company (Thailand) Brand: LINE Campaign: BOOTCAMP DAY by Line for Business Agency: amc asia! |
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Meta Brand: WhatsApp Campaign: WhatsApp Business Summit Agency: PK Entertainment Group |
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Monde Nissin Corporation Campaign: 11th World Instant Noodles Association Summit Agency: Eventscapemanila |
4. Best Community-Focused / Cause-Related Event
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Alliance Bank Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability Agencies: Ampersand Advisory, Hamburger Asia |
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Central Singapore Community Development Council Campaign: Purple Parade 2024 Agency: Knoxx |
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embecta Campaign: 100 Years of Commitment to the Diabetes Community |
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Frasers Property Singapore Campaign: Paint It Forward 2024 Agency: The Blue Pocket Services |
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Great Eastern Campaign: Great Eastern Women’s Run Agencies: Esprimo, Imagine+, Mutant Communications, Edelman Singapore |
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GCash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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LQ Retail Brand: The Exchange TRX Campaign: Emotional Carnival: Redefining Experiential Retail and Delivering Social Impact |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: #STRONGEREVERYDAY2024 |
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SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
5. Best Consumer Event: Arts / Culture / Entertainment
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Alliance Bank Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability Agencies: Ampersand Advisory, Hamburger Asia |
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Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Boiler Room Brand: Boiler Room TV Campaign: Boiler Room Singapore 2024 Agency: Fabrik Asia |
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Coca-Cola Philippines Campaign: Coke Studio Season 8: The Ultimate Fandom Concert Agency: Ant Savvy Creatives |
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LQ Retail Brand: The Exchange TRX Campaign: TRX Eats: Largest Gastrotainment Festival in a Retail Precinct |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Mang Inasal 2024 Festivals Agency: Click Aces Marketing Solutions |
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Netflix Campaign: Netflix Gala Premiere: The Shadow Strays Agency: PK Entertainment Group |
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One Kampong Gelam Campaign: The Glam Circuit Festival Agency: The Blue Pocket Services |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: Garden Luminescence: Lost in Enchantment |
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Unilever Vietnam Brand: Lifebuoy Campaign: Lifebuoy Tet Vo Ve Campaign Agencies: Creativehunts, Square, Mmusic |
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Unilever Vietnam Brand: Hazeline Campaign: Hazeline Lo To Show Event – Tet 2025 Agency: Creativehunts |
6. Best Consumer Event: Health / Wellness / Fitness
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Alliance Bank Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability Agencies: Ampersand Advisory, Hamburger Asia |
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embecta Campaign: 100 Years of Commitment to the Diabetes Community |
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Great Eastern Campaign: Great Eastern Women’s Run Agencies: Esprimo, Imagine+, Mutant Communications, Edelman Singapore |
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GCash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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Health Promotion Board Brand: Health Promotion Board (Parents and Caregivers) Campaign: You Are Your Child’s First Influencer Agency: Pico Art International |
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SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
7. Best Consumer Event: Product Launch / Re-Launch
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CapitaLand Investment Brand: CQ @ Clarke Quay Campaign: CapitaLand CQ @ Clarke Quay Official Launch Agency: POPPER ASIA |
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HSBC Singapore Campaign: HSBC Premier 3.0 Launch Agency: Pernickety Events |
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Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: Johnnie Walker x Squid Game Agency: Fabrik Asia |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Smokey-Sweet Juicy-Lambot Pork BBQ Caravan Agency: Click Aces Marketing Solutions |
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Maya Campaign: Get Banked! Agency: Stratminds Events |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG Crystal Sunscape Agencies: Acteeve, Publicis, Dentsu, Fortuna |
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Nespresso Singapore Campaign: Nespresso World of Vertuo 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Porsche Asia Pacific Campaign: Porsche Taycan Regional Launch Agencies: DARKHORSE, George P. Johnson |
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realme Philippines Campaign: realme Fanfest 2024 Agency: Stratminds Events |
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Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
8. Best Creative Element for an Event
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BEVI Beauty Elements Ventures Brand: BEVI Campaign: BEVi Born to Bloom Trade Launch (18th Anniversary) Agencies: Eventscapemanila, Gobocreative |
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CapitaLand Investment Campaign: Pixar Puffy Happiness |
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Central Provident Fund Board (CPFB) Campaign: Life’s Supermart Agency: PLUS Collaboratives |
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Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Coca-Cola Philippines Campaign: The Coke Christmas Truck: A Coca-Cola Christmas 2024 Activation Campaign Agency: Ant Savvy Creatives |
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HEINEKEN Cambodia Brand: Heineken® Campaign: Heineken® Silver Surprisingly Smooth Launch Agency: IdeaFactory Advertising |
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Moet Hennessy Philippines Campaign: Hennessy Chinese New Year 2024 Agency: LIVE PH |
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Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: John Walker & Sons XR21 Mastery of Craft Agency: Fabrik Asia |
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LQ Retail Brand: The Exchange TRX Campaign: Emotional Carnival: Redefining Experiential Retail and Delivering Social Impact |
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Singapore Kindness Movement Campaign: Project heARTlands |
9. Best Digital Integration
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Alliance Bank Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agencies: Ampersand Advisory, Spark Capital Development |
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CapitaLand Investment Brand: CQ @ Clarke Quay Campaign: CQ Spectrum Countdown: The Next Stage Agency: POPPER ASIA |
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CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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HSBC Singapore Campaign: HSBC Premier 3.0 Launch Agency: Pernickety Events |
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HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
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National Museum of Singapore Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition Agencies: Trinax, Also Known As |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: ANOTHER SPHERE Agency: UNTOLD BY ATLAS |
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Telin Brand: BATIC (Bali Annual Telkom International Conference) Campaign: BATIC by Telin |
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Vogue Singapore Campaign: NEXT IN VOGUE 2024 Agency: Media Publishares |
10. Best Event Ambience
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Acquire BPO Campaign: 2024 Kick-Off Party / Acquire The Future – Celebrating an Impactful Year and Preparing for More Success Ahead! Agency: Big Picture Asia, Incorporated |
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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CapitaLand Investment Brand: CapitaLand Campaign: A Carnival of Festive Cheer Agency: Fabrik Asia |
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Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Google Brand: YouTube Campaign: YouTube Works Award Southeast Asia 2024 Agency: dFusion |
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ION Orchard Campaign: ION Orchard 15th Anniversary Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Johnson & Johnson Brand: Johnson & Johnson Vision Campaign: APAC Kick-off Meeting 2024 for Vision at J&J Agency: SEVENTY2 |
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L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Oceanus Media Global Campaign: World Christmas Market 2024 Agencies: AP Media, Experience Daredreamer |
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Unilever Vietnam Brand: Lifebuoy Campaign: Lifebuoy Tet Vo Ve Campaign Agencies: Creativehunts, Square, Mmusic |
11. Best Event Branding
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Carlsberg Singapore Brand: Carlsberg Campaign: The Passion Couch Agency: The Ad Makers |
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Cathay Pacific Airways Brand: Cathay Campaign: Cathay Feel Good To Move Agency: Fabrik Asia |
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HEINEKEN Cambodia Brand: Heineken® Campaign: Heineken® Silver Surprisingly Smooth Launch Agency: IdeaFactory Advertising |
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HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
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ION Orchard Campaign: ION Orchard 15th Anniversary Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® Good Times City at Djakarta Warehouse Project 2024 Agency: Acteeve |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
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William Grant and Sons Singapore Brand: Hendrick’s Campaign: Hendrick’s Sunset Cinema 2024 Agency: Fabrik Asia |
12. Best Event by an In-house Team
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Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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Astro Media Solutions Campaign: Astro Universe Upfront25: Built to Convert |
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DBS Bank Campaign: DBS’ Whole-of-Government Transformative Payments Symposium 2024 Agency: Flash Concepts |
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Marshall Cavendish Education Campaign: Good to Great: What Makes a World-Class School |
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Nanyang Technological University, Singapore Campaign: OneNTU Day 2024 |
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RHB Singapore Campaign: RHB Touch Hearts 2024 |
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RHB Singapore Campaign: RHB Chinese New Year Client Appreciation Dinner 2025 |
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Telin Campaign: COMMENCE 2025 |
13. Best Event for a Specific Audience
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays – Trade Agency: Fabrik Asia |
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Central Provident Fund Board (CPFB) Campaign: Life’s Supermart Agency: PLUS Collaboratives |
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Crimson Education Campaign: Crimson 10 Overseas Education Expo |
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DBS Bank Campaign: DBS BusinessClass – foundED Agency: Modellscape |
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MOONTON GAMES, Fairrie Campaign: Bringing Gaming Glory to Life |
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Great Eastern Campaign: Great Eastern Women’s Run Agencies: Esprimo, Imagine+, Mutant Communications, Edelman Singapore |
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HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
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ION Orchard Campaign: ION Orchard 15th Anniversary Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Suntory Global Spirits Brand: Jim Beam Campaign: Jim Beam Highball Bash Agencies: YOLO, Blackvine |
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Watsons Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
14. Best Event for Employee Engagement
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Google Asia Pacific Campaign: OneAcq APAC Ascend 2024 Agency: The Events Artery |
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HEINEKEN Cambodia Campaign: HEINEKEN Orkun for 30 years Agency: IdeaFactory Advertising |
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Microsoft Campaign: Microsoft CELA Asia Start Agency: Resolute Communications |
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Nanyang Technological University, Singapore Campaign: OneNTU Day 2024 |
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NCS Campaign: NCS Heroes Award 2024 Agency: Knoxx |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: #STRONGEREVERYDAY2024 |
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PROPEL with Singlife Campaign: Staff Appreciation Party |
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Singlife Campaign: Learning Festival 2024 |
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ST Engineering Campaign: ST Engineering MOVEment |
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Telin Campaign: COMMENCE 2025 |
15. Best Event on a Budget
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DBS Bank Campaign: Launch of DBS Spark GenAI programme Agency: Flash Concepts |
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Mang Inasal Philippines Brand: Mang Inasal Campaign: Mang Inasal 2024 Festivals Agency: Click Aces Marketing Solutions |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ARAK JERUK & MADU LAUNCH Agencies: Acteeve, Publicis, Dentsu Red Star, Fortuna |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Big Cup Noodles Agency: INK Marketing |
16. Best Event Production
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BYD Malaysia Brand: Denza Campaign: From Hangar to Luxury: Denza Drives the Evolution of Premium Automotive Launches in Malaysia Agency: Sumo Eleven |
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Edrington Singapore Brand: The Macallan Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience Agency: I_Possible |
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Fort Bonifacio Development Corporation, City of Taguig Campaign: BGC NYE at the Fifth Agencies: Eventscapemanila, Hwangs |
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Google Brand: YouTube Campaign: YouTube Works Award Southeast Asia 2024 Agency: dFusion |
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GCash Campaign: GCash 20th Anniversary Gala Agency: LIVE PH |
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HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
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Marina Bay Sands Campaign: Marina Bay Sands Lunar New Year Gala Agencies: Eventions Group, Spur Media Group, Jest Media |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® Good Times City at Djakarta Warehouse Project 2024 Agency: Acteeve |
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realme Philippines Campaign: realme Fanfest 2024 Agency: Stratminds Events |
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The Wall Street Journal Brand: Dow Jones Campaign: WSJ’s Journal House in Singapore Agency: A Little Something |
17. Best Event: More than 500 Attendees
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ACC Campaign: ACC 2024 Agency: Stratminds Events |
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Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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Asia Pacific Medical Technology Association (APACMed) Campaign: Asia Pacific MedTech Forum 2024 Agency: SEVENTY2 |
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Coca-Cola Philippines Brand: Coca-Cola Campaign: Coke Studio Season 8: The Ultimate Fandom Concert Agency: Ant Savvy Creatives |
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GCash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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HEINEKEN Cambodia Brands: Tiger and Anchor Campaign: Tiger and Anchor Beer Foam Splash Festival Agency: IdeaFactory Advertising |
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Phu Nhuan Jewelry Joint Stock Company – PNJ Brand: PNJ Campaign: PNJ Jewelry Journey Across Vietnam 2024 |
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PSB Academy Campaign: January Open House 2025 |
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SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
18. Best Event: 100 - 500 Attendees
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Google Asia Pacific Campaign: Safer with Google Agencies: The MasterPlan, Spalba, Tate Anzur |
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ION Orchard Campaign: ION Orchard 15th Anniversary Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Johnson & Johnson Brand: Johnson & Johnson Vision Campaign: APAC Kick-off Meeting 2024 for Vision at J&J Agency: SEVENTY2 |
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Klook Travel Technology Campaign: Klook Kreatorverse Agency: Knoxx |
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Microsoft Campaign: Microsoft CELA Asia Start Agency: Resolute Communications |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ARAK JERUK & MADU LAUNCH Agencies: Acteeve, Publicis, Dentsu Red Star, Fortuna |
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Suntory Global Spirits Brand: Roku Gin Campaign: Come Alive This Festive Season 2024 Agencies: BlackVine, Gusto Collective Singapore |
19. Best Event: Less than 100 Attendees
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Carlsberg Singapore Brand: Carlsberg Campaign: The Passion Couch Agency: The Ad Makers |
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DBS Bank Campaign: DBS BusinessClass – foundED Agency: Modellscape |
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DBS Bank Campaign: DBS’ Whole-of-Government Transformative Payments Symposium 2024 Agency: Flash Concepts |
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GROW with Singlife Campaign: FUTURA 2024 |
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Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: John Walker & Sons XR21 Mastery of Craft Agency: Fabrik Asia |
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Meta Campaign: Meta International Women’s Day Agency: amc asia! |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary |
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Puig International Campaign: Beauty Representative Incentive Trip 2025 Agency: The Blue Pocket Services |
20. Best Experiential Marketing
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Coca-Cola Philippines Campaign: Coca-Cola Foodmarks Agency: Ant Savvy Creatives |
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LQ Retail Brand: The Exchange TRX Campaign: Emotional Carnival: Redefining Experiential Retail and Delivering Social Impact |
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LQ Retail Brand: The Exchange TRX Campaign: PNJ Jewelry Journey Across Vietnam 2024 |
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Phu Nhuan Jewelry Joint Stock Company – PNJ Brand: PNJ Campaign: PNJ Jewelry Journey Across Vietnam 2024 |
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Porsche Asia Pacific Campaign: Porsche Taycan Regional Launch Agencies: DARKHORSE, George P. Johnson |
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Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
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Singapore Kindness Movement Campaign: B-Greater Agency: amc asia! |
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TOKEN2049 Campaign: TOKEN2049 Singapore Agency: Sight |
21. Best Government Sector / Non-Profit
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Central Provident Fund Board (CPFB) Campaign: Life’s Supermart Agency: PLUS Collaboratives |
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Central Singapore Community Development Council Campaign: Purple Parade 2024 Agency: Knoxx |
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Ministry of Education (MOE) Campaign: Mother Tongue Languages Symposium 2024 Agency: Hydse |
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National Heritage Board (NHB) Campaign: Pagoda Odyssey Exhibition, Asian Civilisations Museum, Singapore Agency: KR+D |
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National Volunteer And Philanthropy Centre Campaign: City Of Good Summit 2025 Agency: Adrenalin Group |
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Singapore Kindness Movement Campaign: Project heARTlands |
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SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
22. Best Hybrid Event
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Asia Pacific Medical Technology Association (APACMed) Campaign: Asia Pacific MedTech Forum 2024 Agency: SEVENTY2 |
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CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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MOONTON GAMES, Fairrie Campaign: Bringing Gaming Glory to Life |
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Watsons Personal Care Stores (Philippines) Campaign: Watsons 8000th Store Opening Agencies: Eventscapemanila, GoboCreative |
23. Best Immersive Experience
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BYD Malaysia Brand: Denza Campaign: Denza Redefines Sophistication to Turn Skeptics into Believers Agency: Sumo Eleven |
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CapitaLand Investment Campaign: Pixar Puffy Happiness |
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Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Diageo Singapore Brand: ZACAPA Campaign: Aged Above the Clouds – ZACAPA Singapore Launch Agency: Studio 155 |
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Edrington Singapore Brand: The Macallan Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience Agency: I_Possible |
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HSBC Singapore Campaign: HSBC Premier 3.0 Launch Agency: Pernickety Events |
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LQ Retail Brand: The Exchange TRX Campaign: Emotional Carnival: Redefining Experiential Retail and Delivering Social Impact |
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National Museum of Singapore Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition Agencies: Trinax, Also Known As |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
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Tiger Brokers Singapore Campaign: WWTD24: Project Play Agency: Twist Media |
24. Best Integrated Event Campaign
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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CapitaLand Investment Brand: CapitaLand Campaign: A Carnival of Festive Cheer Agencies: Fabrik Asia, Insider Communications, BRCKTS |
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MOONTON GAMES Campaign: M6 WORLD CHAMPIONSHIP: GREATER THAN EVER |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ALL TERMS ACCEPTED Agencies: Haluu World, Acteeve, Publicis, Dentsu Red Star, Fortuna |
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Nespresso Singapore Campaign: Nespresso World of Vertuo 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Big Cup Noodles Agency: INK Marketing |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: ION ORCHARD 15TH ANNIVERSARY |
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Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
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Singapore Kindness Movement Campaign: B-Greater Agency: amc asia! |
25. Best Internal Business Event
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Changi Airport Group Campaign: Annual Airport Celebration 2025 – Exceptional Moments, Magical stories. Agencies: Cubiz, Cho Solutions |
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Far East Organization Campaign: Far East Organization D&D 2024: Cultivate, Elevate, Celebrate Agency: TFD |
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Google Asia Pacific Campaign: OneAcq APAC Ascend 2024 Agency: The Events Artery |
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Johnson & Johnson Brand: Johnson & Johnson MedTech Campaign: Johnson & Johnson MedTech Growth Summit 2025 Agency: SEVENTY2 |
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Microsoft Campaign: Microsoft CELA Asia Start Agency: Resolute Communications |
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Prudential Campaign: Prudential Star Club 2024 Agency: MCI |
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Puig International Campaign: Beauty Representative Incentive Trip 2025 Agency: The Blue Pocket Services |
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Singlife Campaign: Mental Wellness and Sustainability Festival 2024 |
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Singlife Campaign: Learning Festival 2024 |
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Telin Campaign: COMMENCE 2025 |
26. Best Multi-Day Event Experience
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Carlsberg Singapore Brand: Carlsberg Campaign: Carlsberg Beach Club Agency: The Ad Makers |
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HEINEKEN Cambodia Brands: Tiger and Anchor Campaign: Tiger and Anchor Beer Foam Splash Festival Agency: IdeaFactory Advertising |
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L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ALL TERMS ACCEPTED Agencies: Haluu World, Acteeve, Publicis, Dentsu Red Star, Fortuna |
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Oceanus Media Global Campaign: World Christmas Market 2024 Agencies: AP Media, Experience Daredreamer |
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One Kampong Gelam Campaign: The Glam Circuit Festival Agency: The Blue Pocket Services |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
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Porsche Thailand Campaign: Porsche at Bangkok International Motor Show 2025 Agency: amc asia! |
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Tata Consultancy Services Campaign: TCS Corporate Challenge 2024 |
27. Best Pop-up Experience / Environment
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Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Coca-Cola Philippines Brand: Coca-Cola Zero Sugar Campaign: Coca-Cola Zero Zero Excuses Agency: Ant Savvy Creatives |
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Edrington Singapore Brand: The Macallan Campaign: The Macallan 200 Years Young – The Heart Of The Spirit Experience Agency: I_Possible |
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Moet Hennessy Philippines Campaign: Hennessy Chinese New Year 2024 Agency: LIVE PH |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ALL TERMS ACCEPTED Agencies: Haluu World, Acteeve, Publicis, Dentsu Red Star, Fortuna |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
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SkillsFuture Singapore and Workforce Singapore Campaign: My Career Health Matters: Jobs and Skills Roadshow Agency: Experience Matters |
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Suntory Global Spirits Brand: Jim Beam Campaign: Jim Beam Highball Bash Agencies: YOLO, Blackvine |
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Unilever Vietnam Brand: Lifebuoy Campaign: Lifebuoy Back to School 2024 Campaign Agency: Creativehunts |
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William Grant and Sons Singapore Brand: Hendrick’s Campaign: Hendrick’s World Cucumber Day 2024 Agency: Fabrik Asia |
28. Best Press / Media Event
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Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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HEINEKEN Cambodia Brand: Tiger Beer Campaign: Uncage Your Music: It’s Tiger Time! Agency: IdeaFactory Advertising |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG Arak Jeruk & Madu – The Legendary Tour Agencies: Fortuna, Acteeve, Publicis, Dentsu Red Star |
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Netflix (Thailand) Brand: Netflix Campaign: Bangkok Breaking : Heaven & Hell Experience Agency: amc asia! |
29. Best PR-Led Event Campaign
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CGS International Securities Singapore Campaign: The Grand Unveiling of CGS International Securities Singapore |
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DBS Bank Campaign: Pivotal: How treasury and finance enable a new era of globalisation Agency: Financial Times |
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Ferrero Asia Pacific Brand: Ferrero Asia Pacific Campaign: Nutella Christmas 2024 Holiday Campaign Agencies: Castro Communications, Beyond Events |
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Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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GCash Campaign: GCash 20th Anniversary Gala Agency: LIVE PH |
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HARLEY-DAVIDSON Campaign: DIRT. ROAD. TRACK. (DRT) 2024 Agencies: FleishmanHillard Singapore, FleishmanHillard Thailand |
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L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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LQ Retail Brand: The Exchange TRX Campaign: Beauty Unbound: First-Ever Curated Multi-Brand Luxury Beauty & Wellness Experience |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary |
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Scoot Campaign: Launch of Scoot Embraer E190-E2 Media Event Agency: We. Communications |
30. Best Recurring Event
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Alliance Bank Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agencies: Ampersand Advisory, Spark Capital Development |
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Amway Thailand Brand: Amway Campaign: Amway The Upspiration Agency: amc asia! |
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Changi Airport Group Campaign: World of Wines and Spirits 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Cvent Campaign: Cvent Accelerate |
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Dell Technologies Campaign: Dell Technologies Forum 2024 Agency: PMG Asia Pacific |
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Google Asia Pacific Campaign: Google Marketing Live (GML) Agency: The MasterPlan |
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Microsoft Campaign: Microsoft CELA Asia Start Agency: Resolute Communications |
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Prudential Campaign: Prudential Star Club 2024 Agency: MCI |
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Tiger Brokers Singapore Campaign: WWTD24: Project Play Agency: Twist Media |
31. Best Retail / Shopper Marketing
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CapitaLand Investment Campaign: Pixar Puffy Happiness |
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Frasers Property Singapore Campaign: Paint It Forward 2024 Agency: The Blue Pocket Services |
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LQ Retail Brand: The Exchange TRX Campaign: A Season of Splendour at the Social Heart of KL |
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LQ Retail Brand: The Exchange TRX Campaign: TRX Eats: Largest Gastrotainment Festival in a Retail Precinct |
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LQ Retail Brand: The Exchange TRX Campaign: Beauty Unbound: First-Ever Curated Multi-Brand Luxury Beauty & Wellness Experience |
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Nespresso Singapore Campaign: Nespresso World of Vertuo 2024 Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Nestle Malaysia Brand: Maggi Campaign: Maggi Singing Pot Agency: INK Marketing |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Big Cup Noodles Agency: INK Marketing |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: An Iconic Christmas at ION Orchard |
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Watsons Campaign: Watsons Playlist: The P-Pop Power Concert Agency: PraXis Experiential Advertising |
32. Best Use of Gamification / Contests
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Alliance Bank Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agencies: Ampersand Advisory, Spark Capital Development |
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CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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Central Provident Fund Board (CPFB) Campaign: Life’s Supermart Agency: PLUS Collaboratives |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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KDK Campaign: KDK 115th Anniversary Experiential Roadshow Agencies: Trinax, Woods & Prints |
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Marina Bay Sands Campaign: Marina Bay Sands Lunar New Year Gala Agencies: Eventions Group, Spur Media Group, Jest Media |
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Ministry of Education (MOE) Campaign: Mother Tongue Languages Symposium 2024 Agency: Hydse |
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MOONTON GAMES Campaign: M6 WORLD CHAMPIONSHIP: GREATER THAN EVER |
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National Museum of Singapore Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition Agencies: Trinax, Also Known As |
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Singapore Tourism Board Campaign: JAM OFF 2024 Singapore Agency: Destinations Network Tourism and Leisure Marketing |
33. Best Use of Influencers / KOLs
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Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Bybit Campaign: Crypto Content Creator Campus (CCCC) Agency: Sight |
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Ferrero Asia Pacific Brand: Nutella Philippines Campaign: Nutella Christmas 2024 Holiday Campaign Agencies: Castro Communications, Beyond Events |
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ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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Multi Bintang Indonesia Brand: Bintang Campaign: BINTANG ARAK JERUK & MADU LAUNCH Agencies: Dentsu Red Star, Acteeve, Publicis, Fortuna |
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Samyang Brand: MEP Campaign: MEP Liberate Your Spice Agency: amc asia! |
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Victoria’s Secret Campaign: 2024 Flagship Store Philippines Launch / Victoria Secret’s Fashion Show Comeback with Pia Wurtzbach Agency: Big Picture Asia, Incorporated |
34. Best Use of Merchandise
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CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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Frasers Property Singapore Campaign: Paint It Forward 2024 Agency: The Blue Pocket Services |
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GCash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: Johnnie Walker x Squid Game Agency: Fabrik Asia |
35. Best Use of Omnichannel for an Event
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Alliance Bank Campaign: Alliance Bizsmart Challenge: Elevator pitch drives 9% sales growth in SME lending Agency: Ampersand Advisory |
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Alliance Bank Campaign: 1st Bank Cross-Sector Business Conference gets Amazing Results for Alliance Bank Agency: Ampersand Advisory |
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CapitaLand Investment Brand: CapitaLand Campaign: A Carnival of Festive Cheer Agencies: Fabrik Asia, Insider Communications, BRCKTS |
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DBS Bank Campaign: Pivotal: How treasury and finance enable a new era of globalisation Agency: Financial Times |
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Eastern Communications Campaign: Partners in Progress 145th Anniversary Campaign Agency: Burnwater Design Studios |
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embecta Campaign: 100 Years of Commitment to the Diabetes Community |
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Lendlease Campaign: YWBIT 3.0 – Trash to Eden Agency: POPPER ASIA |
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MOONTON GAMES Campaign: M6 WORLD CHAMPIONSHIP: GREATER THAN EVER |
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Nissin Malaysia Brand: Nissin Campaign: Nissin Malaysia Agency: INK Marketing |
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Orchard Road Business Association Campaign: Christmas On A Great Street 2024 Agency: TMRW |
36. Best Use of Social Media
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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ION Orchard Campaign: ION Orchard 15th Anniversary – Dear ION Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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L’Oréal International Distribution Campaign: World of Polo Beach Club Agency: Gusto Collective Singapore (formerly known as Mercury Integrated) |
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PepsiCo Brand: Lay’s Campaign: Ways to Lay’s Food Truck Agencies: Artizens, Leo Burnett, Edelman |
37. Best Use of Sponsorships / Partnerships
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Artbox Singapore Campaign: Artbox Singapore 2025 Agency: Invade |
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Asia Pacific Breweries Singapore Brand: Guinness Campaign: Guinness Good Times By The Quays Agency: Fabrik Asia |
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CapitaLand Investment Brand: CapitaLand Campaign: A Carnival of Festive Cheer Agency: Fabrik Asia |
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Carlsberg Singapore Brand: Carlsberg Campaign: Carlsberg Beach Club Agency: The Ad Makers |
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MOONTON GAMES, Fairrie Campaign: Bringing Gaming Glory to Life |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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Moët Hennessy Diageo Singapore Brand: Johnnie Walker Campaign: Johnnie Walker x Squid Game Agency: Fabrik Asia |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® x Djakarta Warehouse Project Agency: Acteeve |
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Oceanus Media Global Campaign: World Christmas Market 2024 Agencies: AP Media, Experience Daredreamer |
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Tata Consultancy Services Campaign: TCS Corporate Challenge 2024 |
38. Best Use of Sustainability
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Alliance Bank Campaign: Heritage in Motion: Alliance Bank’s Purpose-Driven Run for Culture, Community & Sustainability Agencies: Ampersand Advisory, Hamburger Asia |
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CapitaLand Investment Campaign: CapitaLand LGDTE 2025: Down To Earth Clubhouse Agency: POPPER ASIA |
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GCash Campaign: GCash Eco Run Agencies: Run Rio, Activations Advertising |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® Good Times City at Djakarta Warehouse Project 2024 Agency: Acteeve |
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National Volunteer And Philanthropy Centre Campaign: State of Play 2025 Agency: Adrenalin Group |
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Oceanus Media Global Campaign: World Christmas Market 2024 Agencies: AP Media, Experience Daredreamer |
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Pos Malaysia Campaign: Pos Malaysia Run 2024 – “Jom Laju For FUN” |
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William Grant & Sons Singapore Brand: Discarded Spirits Campaign: Discarded Spirits Singapore Debut Agency: Fabrik Asia |
39. Best Use of Tech
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Alliance Bank Campaign: By Kids, For Kids: Spreading the Story of Financial Literacy in 1461 schools Agencies: Ampersand Advisory, Spark Capital Development |
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CapitaLand Investment Campaign: CapitaLand Partners Singapore Tourism Board to Bring CapitaVerse to Singapore Wanderland on Roblox |
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HSBC Singapore Campaign: Play it Forward Agency: Ogilvy Singapore |
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HSBC Singapore Campaign: The Speed of Innovation Agencies: George P. Johnson, Design Bridge and Partners |
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HSBC Singapore Campaign: HSBC Premier 3.0 Launch Agency: Pernickety Events |
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National Museum of Singapore Campaign: NMS Play:Date – Unlocking Cabinets of Play Experiential Exhibition Agencies: Trinax, Also Known As |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: ANOTHER SPHERE Agency: UNTOLD BY ATLAS |
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Resorts World Sentosa Campaign: RWS Team Rally: Transforming the Future with AI and Immersive Event Experiences Agency: DFW Creative |
40. Team of the Year (Agency)
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AGG Global |
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Eventscape Manila |
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Gusto Collective Singapore (formerly known as Mercury Integrated) |
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IdeaFactory Advertising |
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LIVE PH |
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PK Entertainment Group |
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Sight |
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Stratminds Events |
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The MasterPlan |
41. Team of the Year (Brand)
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Alliance Bank |
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CapitaLand Investment |
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Eastern Communications |
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embecta |
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ION Orchard (Orchard Turn Retail Investment) |
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Multi Bintang Indonesia |
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RHB Singapore |