Siew Lai Wong

Chief Marketing Officer

BIG Caring Group

Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement.

Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares her expertise on optimising marketing campaigns through impactful, data-driven strategies for real-world success.