2021 JUDGE’S PROFILE

Prakash Chandrasekar

Regional Head of CRM/Loyalty, AMA
Levi’s Strauss & Co

Prakash stepped into the field of analytics in early 2000, a time when most people didn’t interpret the word ‘Analytics’. Since then he has built his career using data to generate revenue upside for the business across marketing, products & e-commerce verticals.

With a career spanning over 15 years across multiple industries ranging from retail/corporate banking to digital payments to online retail, Prakash has worked extensively in the area of CRM, e-commerce, marketing planning & setting up consumer journey’s to name a few. Using data to influence decision making has always been his key area of focus.

Prior to Levis, he has worked with industry leaders like GE, Standard Chartered Bank & PayPal. Accredited with a Masters in Statistics from UNSW (Australia), he believes in torturing data until it confesses!