2022 JUDGE'S PROFILE

Michelle Tucker

Head of Digital and CRM ANZ

AstraZeneca

Michelle is a senior, customer and commercially focused digital professional who has led the digital transformation of MNCs and national brands while also dabbling in the start-up world. Having both digitised and digitalised systems and processes by bringing together technology, data and digital marketing – Michelle has grown businesses from scratch and opened up new revenue streams. Michelle has experience across the full acquisition, retention and conversion framework with over fifteen years’ experience in SEM, SEO, content, platform design, CRO across ecommerce and non-ecommerce brands.  Michelle has driven significant revenue uplift and competitive advantage with organisations who have an appetite for change (and some that don’t) by raising the efficacy of digital technology and marketing.

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