2021 JUDGE’S PROFILE

BSH_MartinA.Jäger

Martin A. Jäger

Chief Executive Officer, Head of ASEAN
BSH Home Appliances

Martin A. Jäger is the Head of ASEAN and Chief Executive Officer, of BSH Home Appliances, based in Singapore. Prior to becoming CEO of ASEAN, he hold the CEO positions in Luxembourg and Taiwan. Martin started his career at BSH in 2001 within a dual study program that led him directly to his first assignment in Dubai overseeing the marketing activities for North African, Middle East and South Asia. With his new leadership role in ASEAN, Martin will be driving the digital & sales transformation to seize the regional opportunities for the premium home appliance brand Bosch and the luxury brand Gaggenau.