2025 JUDGE'S PROFILE

Libai Zhuo
Head of Customer Happiness Digitalisation
Circles
Libai Zhuo is the Head of Customer Happiness Digitalisation at Circles, a leading company focused on enhancing customer experience through innovative digital solutions. She has a strong background in UX/UI design and web experience management, having led high-impact projects at companies such as 3M, Salesforce, and Lazada.
Libai has a proven track record of improving customer experiences, driving significant growth in user engagement, and optimising digital conversions, all through data-driven, customer-centric strategies.
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Gadiy Lim
VP Strategic Alliance’s & Partnership
Alliance Bank Malaysia

Siew Lai Wong
Chief Marketing Officer
BIG Caring Group

Libai Zhuo
Head of Customer Happiness Digitalisation
Circles

Dr. Hayley Yew
Head, Customer Development
Coca-Cola Refreshments Malaysia

Frederic Bichet
CEO
Decathlon Asia Pacific

Hannah Teo
Deputy Director for Marketing
E-Bridge Pre-School

Andrew Fredickson
Head of App Marketing, CRM & Loyalty & Performance Marketing
Kopi Kenangan

Henry Christian
Head of Loyalty & Customer Digital Transformation
Metro Retail

Elaine Tan
Head of Customer Service, CRM & Business Process Development
Pet Lovers Centre

Sreeratha S. Govindasamy
Head of Customer Care
Philip Morris Malaysia

Carolin Chan
VP, Strategy and Marketing
PRM Marketing Services (PRMMS)

Evelyn Lee
Head of Marketing
Secret Recipe Cakes & Café Group

Kelvin Tan
Head, Group Brand, People & Community
Sembcorp

Jessie Ong
Chief of Staff
Shihlin Taiwan Street Snacks

Faraaz Ali
Global Head of Frontline Applications & Solutions
Standard Chartered Bank, Singapore

Gan Hup Tan
Vice President, Marketing, Loyalty & Partnerships (Commercial Services)
The Ascott

Joanne Wang
Group Head of Marketing
The Entertainment and Education Group (TEEG)

Lolitta Suffian
Vice President, Group Customer Experience
TM Technology Services

Vincent Phang
Former CEO, Events & Catering Division
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Pearlyn Cheong
Regional Senior CRM Lead
Under Armour

Devam Saxena
Head of CRM & Loyalty
Valiram