2025 JUDGE'S PROFILE

Libai Zhuo
Head of Customer Happiness Digitalisation
Circles
Libai Zhuo is the Head of Customer Happiness Digitalisation at Circles, a leading company focused on enhancing customer experience through innovative digital solutions. She has a strong background in UX/UI design and web experience management, having led high-impact projects at companies such as 3M, Salesforce, and Lazada.
Libai has a proven track record of improving customer experiences, driving significant growth in user engagement, and optimising digital conversions, all through data-driven, customer-centric strategies.
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Siew Lai Wong
Chief Marketing Officer
BIG Caring Group

Libai Zhuo
Head of Customer Happiness Digitalisation
Circles

Dr. Hayley Yew
Head, Customer Development
Coca-Cola Refreshments Malaysia

Henry Christian
Head of Loyalty & Customer Digital Transformation
Metro Retail

Elaine Tan
Head of Customer Service, CRM & Business Process Development
Pet Lovers Centre

Sreeratha S. Govindasamy
Head of Customer Care
Philip Morris Malaysia

Carolin Chan
VP, Strategy and Marketing
PRM Marketing Services (PRMMS)

Kelvin Tan
Head, Group Brand, People & Community
Sembcorp

Gan Hup Tan
Vice President, Marketing, Loyalty & Partnerships (Commercial Services)
The Ascott

Joanne Wang
Group Head of Marketing
The Entertainment and Education Group (TEEG)

Vincent Phang
CEO, Events & Catering Division
TungLok Group

Pearlyn Cheong
Regional Senior CRM Lead
Under Armour