2022 JUDGE'S PROFILE

Leonardo Slatter

Head of CRM & Media Communications

Senayan City Mall, Jakarta- Indonesia

Leonardo is the Head of CRM & Media Communications at Senayan City Mall – one of the most prestigious mall and leading iconic shopping destination in Jakarta, Indonesia.

With more than 12 years of marketing experience, and former experience in media Industry, Leo has proven his track record in marketing strategy, brand consultation and managing multiple events including events related to New York and Paris Fashion Week; currently focused in the customer data.

On top of that, Leo served as the Head of CRM & Media Communications of Senayan City Mall, where he managed a team of 8 whom responsible for user activation, retention, loyalty partnership, optimizing digital performances and also public relations. Leo changed the entire concept of loyalty programs to digital membership that helps customers experience the ultimate privileges and rewards them as loyalty customers. He was responsible for marketing strategies and overseeing the development, growth brand exposure, and measurement of programs designed to achieve acquisition, retention, and profitability.

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