2021 JUDGE’S PROFILE

Justina Tan

Global Head of Campaign Services
HP

Justina Tan has been with HP for the past 23 years, serving in a multitude of marketing roles from product marketing, business planning, digital marketing, CRM, customer & market insight, marketing planning and operations.

She has been managing the APJ region marketing strategy & operations team for the past 5 years, leading long-term marketing strategy planning, budgeting, marketing measurements, installed base marketing and employee engagement projects. She is currently involved in digital marketing transformation, working across the organisation to deploy martech and marketing automation projects across the region to enable hyper-targeting and personalisation across consumer and commercial segments. In all of her roles in HP, she enjoys focusing on people and team development, including growing the team’s and agencies’ marketing skillsets to support the evolution of marketing.

Prior to that, she was the segment marketing manager that led both the commercial marketing and supplies & services marketing teams and has also served as the manager for customer & market insights and CRM operations. In the early part of her HP career, Justina worked in various business strategy planning roles, starting her career in HP as the ink supplies product manager.