Elaine Tan

Head of Customer Service, CRM & Business Process Development

Pet Lovers Centre

Elaine Tan is a customer experience leader with over a decade of experience in service innovation and business transformation. As the Head of Customer Service, CRM, and Business Development at Pet Lovers Centre, she oversees multi-market operations and the execution of loyalty programmes across Southeast Asia.

As a certified Six Sigma Black Belt, Elaine is highly skilled in lean process optimisation and project management, driving measurable improvements across service and operational functions. She has led digital transformation initiatives, championed customer-first solutions, and elevated service delivery standards.

Elaine is also a recipient of multiple accolades, including the CX Asia and Best Customer Service Awards, and has actively represented Pet Lovers Centre in media interviews, sharing insights on customer experience and retail excellence.