Cheryl Ko

Director, Loyalty Marketing

SingTel

Cheryl Ko is director, loyalty marketing at Singtel, where she leads customer loyalty, rewards, partnerships and high-value segment engagement across consumer and SME audiences. With nearly two decades of marketing experience, Cheryl has built a strong track record in developing data-led engagement strategies, loyalty propositions and ecosystem partnerships that strengthen brand affinity and customer lifetime value.
Her work spans Singtel’s loyalty and rewards programmes, strategic customer engagement initiatives and premium segment propositions. A seasoned marketer, Cheryl is recognised for translating customer insight into commercially relevant solutions that deliver differentiated value, deepen customer relationships and create meaningful brand experiences.