Andrew Fredickson

Head of App Marketing, CRM & Loyalty & Performance Marketing

Kopi Kenangan

A seasoned marketing professional with 14 years of experience across a variety of sectors, Andrew offers a potent combination of integrated marketing expertise with a strong focus on loyalty and personalised marketing. His primary area of expertise lies in developing customer-centric strategies that significantly drive brand growth and profitability.

With extensive knowledge and hands-on experience, particularly in the retail and food & beverage industries, Andrew brings a sophisticated perspective on consumer engagement and retention. This is essential for evaluating high-calibre loyalty programmes.