2021 JUDGE’S PROFILE

Alex Chan

Head of Marketing
Geneco

Behind every brand, Alex believes there’s an inspiring story that builds the foundation for meaningful engagement and long-term loyalty with customers. It’s with this belief that he spearheaded multiple award-winning brand and marketing campaigns at the organisations he has worked at.

Currently, Alex is Head of Marketing for Geneco, one of the leading electricity retailers for residential, commercial and industrial sectors. He charts the path for his team in building the brand, developing and optimising digital performance as well as social media strategies to deliver effective direct-to-consumer results.

Prior to Geneco, Alex has worked in the telco industry for over 12 years at both StarHub and M1, creating notable brand campaigns that resonated with its customers.