2026 Finalists
LOYALTY CATEGORIES
1. Best Card-Based Loyalty Programme
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ACCOR Brand: ALL ACCOR Campaign: ALL Accor Loyalty Programme |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Millennium Hotels and Resorts Brand: MyMillennium – The Card That Opens More Campaign: MyMillennium – The Card That Opens More |
2. Best Loyalty Strategy – Automotive
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Inchcape Singapore Brand: Toyota Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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Performance Motors Campaign: People. Magic. Loyalty. Customer Engagement is in Performance Motors’ DNA |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
3. Best Loyalty Strategy – Collaborative Partnerships
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ACCOR Brand: ALL ACCOR Campaign: Singapore Airlines KrisFlyer x ALL Accor 50% Bonus Campaign |
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CARiNG Pharmacy Brand: Mom & Cutie Campaign: Happy Diners: Play Smart, Eat Smart! |
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FairPrice Group (NTUC Link) Campaign: Caltex SG-MY x Link Rewards x Trust: Cross-Border Partnership |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Millennium Hotels and Resorts Campaign: Partnerships With Purpose: Building a Global Loyalty Ecosystem at 30 |
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Palo Alto Networks Campaign: Palo Alto Networks Turbo Rewards Agency: PRM Marketing Services (PRMMS) |
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Plaza Premium Group Brand: Smart Traveller Campaign: Loyalty Synergy: Partnerships That Deliver |
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Wink Campaign: Wink & Clients |
4. Best Loyalty Strategy – Consumer
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CAPITALAND INVESTMENT Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore’s First Large-Scale Linked-Payment Rewards Ecosystem |
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FairPrice Group (NTUC Link) Campaign: The Link Rewards Programme – Every Reward, Made a Little Better |
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Inchcape Singapore Brand: Toyota Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Vejthani International Hospital Campaign: Comprehensive Kidney Transplant Campaign |
5. Best Loyalty Strategy – Finance & Insurance
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AIA Indonesia Campaign: AIA Vitality Live 2025: Turning Everyday Behaviour into a Premium Loyalty Experience Agency: Milli |
| Gallagher & imar Campaign: Gallagher Business Rewards & The Shed Agency: Wink |
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HCF Campaign: HCF Thank You App Agency: Wink |
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Prudential Campaign: Moments That Matter Agency: Construct |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
6. Best Loyalty Strategy – Health & Wellness
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AIA Singapore Campaign: Enabling Healthier Longer Better Lives through AIA+ and strategic partnerships |
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BIG CARiNG GROUP Campaign: Biggest Health, Beauty & Baby Expo |
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Guardian Health and Beauty Campaign: MYguardian Rewards Loyalty Program |
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HCF Campaign: HCF Thank You App Agency: Wink |
7. Best Loyalty Strategy – Launch / Re-Launch
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CAPITALAND INVESTMENT Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore’s First Large-Scale Linked-Payment Rewards Ecosystem |
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Citibank Singapore Brand: Citi SMRT Card Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places Agencies: Spark Foundry, Nine:TwentyEight, Performics India |
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Flight Centre Travel Group Campaign: World360 Rewards Agency: Wink |
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Guardian Health and Beauty Campaign: MYguardian Rewards Loyalty Program |
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HCF Campaign: HCF Thank You App Agency: Wink |
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Hilton International Brand: Hilton Honors Campaign: Hilton Honors just got more rewarding |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
| McMillan Shakespeare Group Campaign: MMS Rewards / Maxxia Rewards / RemServ Rewards / Oly Rewards Agency: Wink |
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Metro Campaign: Treasured by Metro |
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Vietnam Airlines Brand: Lotusmiles Campaign: Lotusmiles Mobile App Agency: Comarch |
8. Best Loyalty Strategy – Lifestyle
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Fujioh International Trading Brand: Fujioh Campaign: Fujioh Aftersales Program Agency: PRM Marketing Services (PRMMS) |
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Guardian Health and Beauty Campaign: MYguardian Rewards Loyalty Program |
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Inchcape Singapore Brand: Toyota Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
9. Best Loyalty Strategy – Membership Programme
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CAPITALAND INVESTMENT Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore’s First Large-Scale Linked-Payment Rewards Ecosystem |
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FairPrice Group (NTUC Link), NTUC (National Trades Union Congress) Campaign: Link Rewards Programme |
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Guardian Health and Beauty Campaign: MYguardian Rewards Loyalty Program |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Millennium Hotels and Resorts Campaign: MyMillennium: Membership Reimagined |
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Royal Automobile Association of South Australia Campaign: RAA Rewards Agency: Wink |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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The 1, Central Group Brand: The 1 Campaign: The 1 : Redefining Membership from Rewards to Enduring Relationships |
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Veeam Campaign: Veeam PartnerPerks Agency: PRM Marketing Services (PRMMS) |
10. Best Loyalty Strategy – Programme Integration
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Flight Centre Travel Group Campaign: World360 Rewards Agency: Wink |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HEWLETT PACKARD ENTERPRISE (HPE) Brand: HPE Networking Instant On Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
11. Best Loyalty Strategy – Retail
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CAPITALAND INVESTMENT Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore’s First Large-Scale Linked-Payment Rewards Ecosystem |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard & Lendlease Lunar New Year Campaign Agency: Mastercard Marketing Services |
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FairPrice Group (NTUC Link) Campaign: The Link Rewards Programme – Every Reward, Made A Little Better |
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Fujioh International Trading Brand: Fujioh Campaign: Fujioh Aftersales Program Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Metro Campaign: Metro’s Retail Transformation |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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The 1, Central Group Brand: The 1 Campaign: The 1: Redefining Retail Loyalty Beyond Transactions into Enduring Relationships |
12. Best Loyalty Strategy – Rewards & Incentives
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ACCOR Brand: ALL ACCOR Campaign: ALL Accor Loyalty Programme |
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AIA Singapore Campaign: AIA Vitality |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Mastercard Campaign: Mastercard Travel Rewards Agency: Wink |
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Nufarm Indonesia Brand: Nufarm Campaign: Grow-Together Programme Agency: PRM Marketing Services (PRMMS) |
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Palo Alto Networks Campaign: Palo Alto Networks Turbo Rewards Agency: PRM Marketing Services (PRMMS) |
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Plaza Premium Group Brand: Smart Traveller Campaign: The Instant Ecosystem: Rewarding the Seamless Journey by Smart Traveller |
13. Best Loyalty Strategy – Travel & Hospitality
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Flight Centre Travel Group Campaign: World360 Rewards Agency: Wink |
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Hilton International Asia Pacific Brand: Hilton Honors Campaign: Hilton Honors just got more rewarding |
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Mastercard Campaign: Mastercard Travel Rewards Agency: Wink |
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Millennium Hotels and Resorts Campaign: MHR30: A Multi-Touchpoint Loyalty Engine for the Next 30 Years |
14. Best Regional Loyalty Campaign
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ACCOR Brand: ALL ACCOR Campaign: 3X DINING OFFER |
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CARiNG Pharmacy Campaign: CARiNG Connects Sarawak: Loyalty Made Local |
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FairPrice Group (NTUC Link) Brand: Link Rewards Campaign: Caltex SG-MY x Link Rewards x Trust: Cross-Border Partnership |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HEWLETT PACKARD ENTERPRISE (HPE) Brand: HPE Networking Instant On Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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Kaspersky Lab Singapore Campaign: Kaspersky APAC Partner Incentive Programs Agency: PRM Marketing Services (PRMMS) |
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Millennium Hotels and Resorts Campaign: Loyalty Across Southeast Asia Through Stays and Dining |
| Philip Morris International Brand: IQOS Campaign: IQOS CLUB |
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Royal Automobile Association of South Australia Campaign: RAA Rewards Agency: Wink |
15. Best Use of Artificial Intelligence
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DBS Bank Singapore Campaign: DBS Joy |
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The 1, Central Group Brand: The 1 Campaign: The 1 AI Insight Agent: Humanizing Loyalty Through Agentic AI |
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The 1, Central Group Brand: The 1 Campaign: The 1 AI Personalization Engine: Powering Hyper-Personalized Loyalty at Scale |
ENGAGEMENT CATEGORIES
16. Best Customer Experience
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DBS Bank Singapore Campaign: Empathetic Scam Servicing with AI |
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Flight Centre Travel Group Campaign: World360 Rewards Agency: Wink |
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Inchcape Singapore Brand: Toyota Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Metro Campaign: Metro – Service Excellenc |
| Philip Morris International Brand: IQOS Campaign: IQOS CLUB |
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Royal Automobile Association of South Australia Campaign: RAA Rewards Agency: Wink |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Sony Campaign: Sony Digital Imaging Campaign Agency: Wink |
17. Best Engagement Strategy – B2B
| Gallagher & imar Campaign: Gallagher Business Rewards & The Shed Agency: Wink |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
| McMillan Shakespeare Group Campaign: Maxxia Rewards / RemServ Rewards Agency: Wink |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Singlife Campaign: Driving Adviser Loyalty in an Open Architecture Market |
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Syngenta Campaign: Syngenta ePartnerGrow® Agency: PRM Marketing Services (PRMMS) |
18. Best Engagement Strategy – B2C
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Citibank Singapore Brand: Citi SMRT Card Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places Agencies: Spark Foundry, Nine:TwentyEight, Performics India |
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Elyx Campaign: Test, Train, Track Agency: For The Optics |
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FairPrice Group Campaign: Designing Shopper First Retail Experiences Through a Strategic Public Private Partnership |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Inchcape Singapore Brand: Toyota Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
| Philip Morris International Brand: IQOS Campaign: IQOS CLUB |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
19. Best Engagement Strategy – Employee Experience
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ACCOR Brand: ALL ACCOR Campaign: CARES - OUR LOYALTY PROMISE Agency: Be More Human |
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DBS Bank Singapore Campaign: CBWMO United: Our Collective Journey |
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DBS Bank Singapore Campaign: Engagement through the 3Es : Education, Exposure and Experience |
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DBS Bank Singapore Campaign: The Future-Ready SPARK: Building a Culture of Excellence |
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DBS Bank Singapore Campaign: CARE@IBGO AI-Powered People Transformation |
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DBS Bank Singapore Campaign: OneMobile |
| McMillan Shakespeare Group Campaign: MMS Rewards Agency: Wink |
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Plaza Premium Group Brand: Smart Traveller Campaign: The Win-Win-Win Frontline: Empowering Ambassadors by Smart Traveller |
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Singlife Campaign: Moving as One |
20. Best Engagement Strategy – Omnichannel
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Asia Pacific Breweries (Singapore), FairPrice Group Campaign: Huat with Tiger |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard at NATAS Fair Spend and Get Campaign Agency: Mastercard Marketing Services |
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FairPrice Group (NTUC Link) Campaign: Bridge to equity: Automating savings via Myinfo Agency: Honest Studio |
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Guardian Health and Beauty Campaign: MYguardian Rewards Loyalty Program |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
21. Best Engagement Strategy – Online Experience
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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HEWLETT PACKARD ENTERPRISE (HPE) Brand: HPE Networking Instant On Campaign: HPE Networking Instant On ACTION Partner Club Agency: PRM Marketing Services (PRMMS) |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
22. Best Engagement Strategy – Specific Audience
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AIA Singapore Campaign: AIA Ultimate FitnessFest |
| BIBD, Mastercard Campaign: BIBD PERDANA Mastercard World Elite Experience Agency: The Atelier & Co. |
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DBS Bank Singapore Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign Agencies: Player Media, Mastercard Asia Pacific |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: #ForestOfProsperity |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Singlife Campaign: Driving Adviser Loyalty in an Open Architecture Market |
23. Best Use of Advocates
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Star Light, Star Bright |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
24. Best Use of Contests / Promotions
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway Agencies: Spark Foundry, Nine: TwentyEight |
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Geneco Campaign: Lost To Be Found Agency: |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Star Light, Star Bright |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
25. Best Use of Corporate Social Responsibility
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DBS Bank Singapore Campaign: Sustaining Lives, Enriching Minds |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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RHB Singapore Campaign: RHB Touch Hearts 2025 |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed |
26. Best Use of Events
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FairPrice Group Brand: Just Wine Club Campaign: Wine Meets Wok: A Just Wine Club Pairing Dinner |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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Metro Campaign: Event-Led Retail Transformation (featuring Metro x Shinsegae International Event & SleepLab Launch) |
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Millennium Hotels and Resorts Campaign: Where Members Belong |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed |
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Singlife Campaign: Driving Adviser Loyalty in an Open Architecture Market |
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Vietnam Airlines Brand: Lotusmiles Campaign: Lotusmiles Agency: Comarch |
27. Best Use of Experiential / Live Marketing
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FairPrice Group Brand: Just Wine Club Campaign: Wine Meets Wok: A Just Wine Club Pairing Dinner |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Spotify Campaign: Spotify Carat Station Indonesia Agencies: Ambil Hati, OOB |
28. Best Use of Gamification
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AEON Credit Services, Mastercard Brand: AEON Mastercard Campaign: AEON Mastercard: Gamifying Spends via Blind Boxes Agency: Mastercard Services |
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Citibank Singapore Brand: Citi SMRT Card Campaign: Citi SMRT 20th Year of Partnership – Take Your Savings Places Agency: Xerago Solutions |
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DBS Bank Singapore Campaign: SG CBWMO | Mission: I’M POSSIBLE – A Play‑to‑Engage Experience |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Indosat Brands: IMPoin & BonsTri Campaign: Pesta Hadiah IMPoin & BombasTri |
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Shell International Petroleum Campaign: Shell International Petroleum Agency: PRM Marketing Services (PRMMS) |
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Vietnam Airlines Brand: Lotusmiles Campaign: Lotusmiles Mobile App Agency: Comarch |
29. Best Use of Influencers
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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Citibank Singapore Brand: Citi Credit Cards Campaign: Citi Cards Privileges Campaign Agency: Spark Foundry |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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KANIVA PET FOOD Campaign: KANIVA PET FOOD |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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Millennium Hotels and Resorts Campaign: M Social Collective: How Co-Creation Evolved the Hotel Influencer Playbook |
30. Best Use of Integrated Media
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Asia Pacific Breweries (Singapore), FairPrice Group Campaign: Huat with Tiger |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Million Dollar Giveaway Agencies: Spark Foundry, Nine: TwentyEight |
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DBS Bank Singapore Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign Agencies: Player Media, Mastercard Asia Pacific |
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FairPrice Group (NTUC Link) Campaign: Bridge to equity: Automating savings via Myinfo Agency: Honest Studio |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Syngenta Campaign: Syngenta ePartnerGrow® Agency: PRM Marketing Services (PRMMS) |
31. Best Use of Social Media
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ACCOR Brand: ALL ACCOR Campaign: ALL Accor x Emirates Skywards: The Roland-Garros Experience Agency: Munch Coms |
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Advanced Micro Devices Brand: AMD Campaign: AMD x Trip.com: Road to Thailand Game Show Streamer Challenge Campaign Agency: Eliphant |
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Citibank Singapore, Mastercard Asia/Pacific Brand: Citi Mastercard Campaign: Citi Mastercard Amplify SG Media Campaign Agency: Spark Foundry |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Star Light, Star Bright |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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Millennium Hotels and Resorts Campaign: Turning Passive Audiences Into Active Brand Participants Agency: Wordsmithery |
32. Best Use of Technology
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CAPITALAND INVESTMENT Campaign: CapitaStar: Reinventing Retail Loyalty Through Singapore’s First Large-Scale Linked-Payment Rewards Ecosystem |
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FairPrice Group (NTUC Link) Campaign: Bridge to equity: Automating savings via Myinfo Agency: Honest Studio |
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Flight Centre Travel Group Campaign: World360 Rewards Agency: Wink |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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Hilton International Campaign: Scaling Human Connections Through WhatsApp Agency: Merkle Singapore |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
| McMillan Shakespeare Group Campaign: MMS Rewards Agency: Wink |
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Nufarm Indonesia Brand: Nufarm Campaign: Grow-Together Programme Agency: PRM Marketing Services (PRMMS) |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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The 1, Central Group Brand: The 1 Campaign: The 1: AI-Driven Loyalty Ecosystem Transforming Customer Engagement at Scale |
33. Best Use of User-Generated Content
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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Millennium Hotels and Resorts Campaign: #YesMillennium – Where Guests Tell the Story |
34. Best User Experience
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
| Philip Morris International Brand: IQOS Campaign: IQOS CLUB |
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Plaza Premium Group Brand: Smart Traveller Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
RELATIONSHIP CATEGORIES
35. Best Customer Relationship Management Strategy
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Elyx Campaign: Test, Train, Track: The Elyx F1 Experience Agency: For The Optics |
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FairPrice Group (NTUC Link) Campaign: 2025 End of Year Unpacked |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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The 1, Central Group Brand: The 1 Campaign: 23 Million Relationships. 20 Years of Trust. |
36. Best Customer Retention Strategy
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AIA Indonesia Campaign: Reinventing Customer Engagement: ECM as a Retention Engine Agency: WeMotion |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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NTUC (National Trades Union Congress), FairPrice Group (NTUC Link) Brand: Link Membership Campaign: Driving Everyday Value Through Lifecycle-Led Loyalty with NTUC & Link Membership |
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Prudential Campaign: Moments That Matter Agency: Construct |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
37. Best Personalisation in Relationship Marketing
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
38. Best Use of Consumer Insights / Data Analytics
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ACCOR Campaign: An Identity Led CDP Strategy for Accor Agency: Publicis |
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DBS Bank Singapore Campaign: CIT Optimisation Excellence in Cash Management and ATM Operations |
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FairPrice Group Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership |
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FairPrice Group (NTUC Link) Campaign: 2025 End of Year Unpacked |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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Nufarm Indonesia Brand: Nufarm Campaign: Grow-Together Programme Agency: PRM Marketing Services (PRMMS) |
39. Best Use of Content Marketing
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DBS Bank Singapore Campaign: DBS Credit Card Rewards Mastercard Gamer Exchange Campaign Agencies: Player Media, Mastercard Asia Pacific |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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KANIVA PET FOOD Campaign: Kaniva x BUS |
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Singtel Campaign: Majulah Singapura |
40. Best Use of Direct Marketing
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Star Light, Star Bright |
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Maybank Singapore Campaign: Served Your Way. Maybank. |
41. Best Use of Emotional Loyalty Strategy
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ACCOR Brand: ALL ACCOR Campaign: Limitless Experiences to Build Emotional Connection |
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CARiNG Pharmacy Campaign: Colours of Care: Neurodiversity Inclusion Initiative |
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Flight Centre Travel Group Campaign: World360 Rewards Agency: Wink |
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Geneco Campaign: Lost To Be Found |
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Geneco Campaign: Star Light, Star Bright |
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Indosat Brands: IMPoin & BonsTri Campaign: Donasi Poin (Points Donation) |
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KANIVA PET FOOD Campaign: Kaniva No Pet Beauty Standard |
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Millennium Hotels and Resorts Campaign: A Thousand Ways to Belong |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
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Singtel Campaign: Majulah Singapura |
42. Best Use of Mobile
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FairPrice Group (NTUC Link) Campaign: The Link Rewards Programme – Every Reward, Made A Little Better |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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Plaza Premium Group Brand: Smart Traveller Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Syngenta Campaign: Syngenta ePartnerGrow® Agency: PRM Marketing Services (PRMMS) |
43. Best Use of Relationship Marketing – B2B
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HEWLETT PACKARD ENTERPRISE (HPE) Campaign: HPE ENGAGE & GROW Agency: PRM Marketing Services (PRMMS) |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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RHB Singapore Campaign: Rhythm of the Strings, Triumph of the Steed |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
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Syngenta Campaign: Syngenta ePartnerGrow® Agency: PRM Marketing Services (PRMMS) |
44. Best Use of Relationship Marketing – B2C
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Fujioh International Trading Brand: Fujioh Campaign: Fujioh Aftersales Program Agency: PRM Marketing Services (PRMMS) |
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Geneco Campaign: Star Light, Star Bright |
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Geneco Campaign: #ForestOfProsperity |
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Geneco Campaign: Lost To Be Found |
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Hilton International Campaign: Turning Conversations into Relationships Through WhatsApp Agency: Merkle Singapore |
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Inchcape Singapore Brand: Toyota Campaign: Toyota Always Agency: PRM Marketing Services (PRMMS) |
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Shell International Petroleum Campaign: Shell Advantage Rewards Agency: PRM Marketing Services (PRMMS) |
45. Best Use of Trust-Building Initiatives
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DBS Bank Singapore Campaign: Empathetic Scam Servicing with AI |
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FairPrice Group (NTUC Link) Campaign: Bridge to equity: Automating savings via Myinfoq Agency: Honest Studio |
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KANIVA PET FOOD Campaign: Kaniva : Pet Protect Family |
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RHB Singapore Campaign: Rooted in Tradition, Growing with You |
TALENT CATEGORIES
46. Team of the Year – Agency
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For The Optics |
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PRM Marketing Services (PRMMS) |
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Wink |
47. Team of the Year – Brand
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FairPrice Group (NTUC Link) |
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HEWLETT PACKARD ENTERPRISE (HPE) |
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KANIVA PET FOOD |
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Millennium Hotels and Resorts |
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RHB Singapore |