2025 JUDGE'S PROFILE
Carolin Chan
VP, Strategy and Marketing
PRM Marketing Services (PRMMS)
Carolin Chan is the VP, Marketing & Strategy for PRM Marketing Services (PRMMS). With more than 19 years’ experience in loyalty marketing, partnership relationship management, branding and key account servicing. Carolin manages regional accounts for the channel loyalty business focused on cross-channel customer experience. She is responsible for the concept and driving of marketing strategies to achieve sustainable, profitable and competitive growth across the organisation and PRMMS’s portfolio of loyalty programmes.
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