Yen Ong

Head of Marketing

BSH Home Appliances Malaysia (Bosch Home Appliances)

Yen is a distinguished marketer known for driving brand growth with award-winning creative agencies across the automotive, entertainment, and home appliance industries. With over 20 years of experience in brand building and marketing, she has played a pivotal role in elevating brands through digital, social media, and integrated marketing strategies.

As Head of Marketing at BSH Home Appliances Malaysia, Yen has been instrumental in brand, product, trade, and e-commerce marketing. Her expertise in branded experiences and direct-to-consumer strategies contributed to an 8% growth in sales channels. Under her leadership, BSH recently won an accolade.

Enthusiastic about excellence and innovation in the home appliances industry and she is committed to recognising outstanding talent and upholding the highest standards in marketing effectiveness and creativity.