2024 Judge's Profile

Wirda Mohd Ali

Head of Marketing & Creative Services

QVI (QI Services Malaysia)

With 20 years of professional experience, Wirda brings extensive expertise to the marketing and communications field, having successfully contributed to impactful brand strategies over the course of her career. With an eye for detail and creativity, she has excelled in roles spanning digital marketing, content creation and project management across diverse industries. Wirda has held positions at esteemed organisations like Media Prima, Asia e University, Volunteer Malaysia, Sony International Television Networks and Astro where she led innovative campaigns that effectively captured target audiences, drove brand growth, and delivered measurable results.

In her current role as Head of Marketing at QVI (under QI Services Malaysia), Wirda remains dedicated to enhancing brand presence and implementing marketing strategies in the digital landscape, driven by her genuine passion for storytelling and a collaborative approach to business growth.