2021 Judges
Tara Tan
Chief Marketing Officer
XIXILI Intima
Tara Tan is the Chief Marketing Officer of XIXILI where she oversees the lingerie brand’s expansion through marketing and retail developments. Her portfolio includes diversifying and growing the brand’s distribution channels via brick-and-mortar and online strategies – which include e-commerce at the brand’s own webstore and social commerce. She also leads the brand’s creative direction and marketing plan. She comes from a design thinking background and has prior retail experience in visual merchandising and ideation development to enhance the store aesthetic and user-functionality of the Armani Exchange webstore, and in monitoring the web analytics at L’oreal Paris USA.
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