2026 MARKies Winners

Overall Creative Ideas MARKie

Ampersand Advisory

Overall Media Usage MARKie

Ampersand Advisory

1. Most Creative - Artificial Intelligence

GOLD

Ampersand Advisory
Client Organisation: YTL Group (AI Labs)
Brand: ILMU
Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching

SILVER

Muma Malaysia, TrueXR
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan

BRONZE

ONETWOJUS
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience

2. Most Creative - B2B Marketing

GOLD

Aspect Ratio Studios
Client Organisation: Maybank
Brand: Maybank SME Solutions & QRPayBiz
Campaign: Sai’s 30 Days 30 Jobs in Penang

SILVER

ONETWOJUS
Client Organisation: YTL Cement
Campaign: YTL Cement – The Penyu Shell-Ter Project

BRONZE

DoMedia Asia
Client Organisation: Experian
Campaign: Experian B2B 2026

3. Most Creative - Campaign Pivot

GOLD

ONETWOJUS
Client Organisation: Maybank
Brand: MAE
Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience

SILVER

THE SUDDEN IMPACT! ENTERTAINMENT COMPANY
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT®
Campaign: NIGHTS OF FRIGHT® / ‘THE BLIND BOX FEAT. HANTUTU’

BRONZE

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir

4. Most Creative - Cause Marketing

GOLD

Ampersand Advisory (Asterisk)
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: Mobilising 27,557 Women to Show Up for Cancer

SILVER

Ampersand Advisory
Client Organisation: Allianz Malaysia
Campaign: Take Charge: Turning Financial Literacy into a National Movement

BRONZE

Expert Media Global, LMTDS Studio
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku

5. Most Creative - Communications / Public Relations

GOLD

BLWN
Client Organisation: INNOCEAN MY (KIA MY)
Brand: KIA MALAYSIA
Campaign: WHY KIA?

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir

BRONZE

Ampersand Advisory (Asterisk)
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Stop That Dot Together: When Stories Became Conversations, Driving RM3M Earned Impact

6. Most Creative - Content Marketing

GOLD

Expert Media Global, LMTDS Studio
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku

SILVER

Sashimi Asia
Client Organisation: Kara Marketing Malaysia
Brand: Kara
Campaign: LEGASI KARA SEMPURNAKAN RAYA – Kara 25th Anniversary

BRONZE

Naga DDB Tribal
Client Organisation: Resorts World Genting
Campaign: Resorts World Genting: Juara Genting

7. Most Creative - Customer Engagement

GOLD

Mindmade Creative Communications
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend

SILVER

Muma Malaysia, Laconix Resources
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs

BRONZE

Muma Malaysia, TrueXR
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan

8. Most Creative - Digital

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Fake vs Real M. Nasir

SILVER

Yellow Leads
Client Organisation: QL Eggs
Campaign: Break & Shine

BRONZE

Ampersand Advisory
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: Hands, Emojis, AI: Ryt Bank Becomes Malaysia’s #1 Installed App

9. Most Creative - Event (Physical / Virtual)

	GOLD Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off
	SILVER Pico Malaysia Client Organisations: BYD & Denza Malaysia Campaign: Light the Change Festival
	BRONZE GO Communications Client Organisation: LEGO Malaysia Campaign: LEGO BOTANICALS
	BRONZE Yellow Paper Plane, Havas Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: The Sensory Liberation of a Pantry Icon

10. Most Creative - Experiential

GOLD

THE SUDDEN IMPACT! ENTERTAINMENT COMPANY
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT®
Campaign: NIGHTS OF FRIGHT® 11

SILVER

SAMBAL LAB
Client Organisation: Heineken Malaysia
Brand: Guinness Malaysia
Campaign: Guinness Clubhouse

BRONZE

SAMBAL LAB
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Trafford Den

11. Most Creative - Gamification Campaign

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia’s Largest Youth Platform

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: Mountain Dew: A New King Rises

BRONZE

Hakuhodo International Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia
Client Organisation: Maxis
Brand: Hotlink
Campaign: Ahad Pasti Mampu Menang

12. Most Creative - Government Sector / Non-Profit Marketing

GOLD

Ampersand Advisory
Client Organisation: Bank Negara Malaysia
Campaign: Jangan Kena Scam: Turning Awareness into National Vigilance

SILVER

Sym World Innovation, Virtualtech Frontier
Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial)
Campaign: MYFutureJobs Career Exploration Centre (MYCEC)

BRONZE

Bulb Communique
Client Organisation: Pertubuhan Keselamatan Sosial (PERKESO)
Campaign: Kerja Tak Sendiri

13. Most Creative - Hyperlocal Marketing

GOLD

Good People Network
Client Organisation: Netflix
Campaign: Meet the Adams

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia

BRONZE

VML Malaysia
Client Organisation: Nestlé Malaysia
Brand: KitKat
Campaign: KitKat Better Break

14. Most Creative - Immersive Brand Activation

	GOLD The Clan Client Organisation: Netflix Malaysia Brand: Wednesday (Season 2) Campaign: Hand Sign(age)
	SILVER ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang
	BRONZE Hakuhodo International Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia Client Organisation: Maxis Brand: Hotlink Campaign: Ahad Pasti Mampu Menang
	BRONZE Yellow Leads Brand: QL Eggs Campaign: Break & Shine

15. Most Creative - Influencers / KOLs

	GOLD GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS
	SILVER Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds
	SILVER Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off
	BRONZE Aspect Ratio Studios, Carat Malaysia Client Organisation: F&N Malaysia Brand: 100PLUS Campaign: 100PLUS Hydration Hour

16. Most Creative - Integrated Media

GOLD

M&C Saatchi Malaysia
Client Organisation: Mamee-Double Decker Distribution
Brand: Mamee Monster
Campaign: Mamee Monster x Christy Ng Campaign

SILVER

Expert Media Global, LMTDS Studio
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku

BRONZE

Ampersand Advisory, ASTRO
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth

17. Most Creative - Interactive Storytelling

GOLD

GO Communications
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS

SILVER

Yellow Leads
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds

BRONZE

Yellow Leads
Client Organisation: QL Eggs
Campaign: Break & Shine

18. Most Creative - Launch / Re-Launch

GOLD

GO Communications
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS

SILVER

Mindmade Creative Communications
Client Organisation: Fraser & Neave Malaysia
Brand: F&N Seasons
Campaign: Inilah MY Seasons

BRONZE

Kingdom Digital
Client Organisation: Duchess Mercantiles
Brand: Applecrumby
Campaign: Kisah Kasih Ibu Applecrumby

19. Most Creative - Multicultural Marketing

GOLD

Muma Malaysia, Laconix Resources
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Pack

SILVER

Ampersand Advisory, ASTRO
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth

BRONZE

Tigerwolves Marketing
Client Organisation: PK Agro-Industrial Products
Brand: CPF Malaysia
Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia

20. Most Creative - Out-of-Home

	GOLD The Clan Client Organisation: Netflix Malaysia Brand: Wednesday (Season 2) Campaign: Hand Sign(age)
	SILVER Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir
	BRONZE Media Prima Omnia Client Organisation: Big Tree Campaign: Foto Hari Raya Paling Menarik
	BRONZE BLWN Client Organisation: INNOCEAN MY (KIA MY) Brand: KIA MALAYSIA Campaign: WHY KIA?

21. Most Creative - Social Commerce

GOLD

SKALE By GrowthDesk
Client Organisation: Yakult Malaysia
Campaign: Putaran Kegemilangan Yakult

SILVER

Foodie Media
Client Organisations: Habib, Cuckoo, Elrah Exclusive
Campaign: Yang Riang Raya

BRONZE

Yellow Paper Plane
Client Organisation: Flying Baby
Brand: MILK DIAPERS
Campaign: From Social Scrolls to Shopping Carts

22. Most Creative - Social Media

GOLD

Yellow Leads
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds

SILVER

Ampersand Advisory
Client Organisation: Allianz Malaysia
Campaign: Where Stories Spark Action: Social Media that Changed Financial Behaviour

BRONZE

Section Gravitas
Client Organisation: CIMB Bank
Brand: CIMB Group Social Media
Campaign: Kita Serumpun

23. Most Creative - Sonic Branding

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia

SILVER

TrioHauz
Client Organisation: Farm Fresh
Brand: Farm Fresh Grow
Campaign: The Voices of Parents

BRONZE

Yellow Paper Plane, Fishermen Integrated Malaysia
Client Organisation: Campbell Soup Southeast Asia
Brand: KIMBALL
Campaign: Owning the Kimball 4PM Nak Masak Apa Kitchen Crisis

24. Most Creative - Specific Audience

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Mountain Dew
Campaign: Mountain Dew: A New King Rises

SILVER

Ampersand Advisory (Asterisk)
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: It Takes Two: Stop That Dot Together Mobilises Women’s Circles

BRONZE

Muma Malaysia, Laconix Resources
Client Organisation: Southern Lion
Brand: Fresh & White
Campaign: Borneo Limited Edition Packs

25. Most Creative - Video

GOLD

Ampersand Advisory, ASTRO
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth

SILVER

Wabikong
Client Organisation: Tealive
Campaign: Tealive ChaZen

BRONZE

Ampersand Advisory
Client Organisation: Alliance Bank Malaysia
Campaign: The Ultimate Elevator Pitch: Malaysia’s First Feature-Length SME Business Pitch Film

26. Most Effective Use - Artificial Intelligence

GOLD

Digital Symphony
Client Organisation: Gamuda Cove
Campaign: Road to RM260 Million

SILVER

Muma Malaysia, TrueXR
Client Organisation: Southern Lion
Brand: Systema
Campaign: The World’s First AI-Powered Gum Scan

BRONZE

AI Solution Hub
Client Organisation: Nineten.ai
Campaign: AI Email Assistant

27. Most Effective Use - B2B Marketing

GOLD

Yellow Paper Plane
Client Organisation: Black & Decker Asia Pacific (Malaysia)
Brand: DEWALT
Campaign: Influencing Whole Communities

SILVER

Ampersand Advisory
Client Organisation: Alliance Bank Malaysia
Campaign: The Ultimate Elevator Pitch: Turning SME Attention into Action

BRONZE

Universal McCann, Adzymic
Client Organisation: Boost Bank
Campaign: 1300 Hooks, 1 Ai: Boost Bank SME Growth M

28. Most Effective Use - Consumer Insight and Market Research

GOLD

Digital Symphony
Client Organisation: Mah Sing
Campaign: How Mah Sing consolidated data, media and experimentation for highest ROAS ever

SILVER

Ampersand Advisory (Asterisk)
Client Organisation: Ace Canning
Brand: HOMESOY
Campaign: Women Act Together: The Insight Behind +155% Screening Growth

BRONZE

Ampersand Advisory
Client Organisation: Mead Johnson Nutrition
Brand: Enfagrow A+ C-Biome
Campaign: Love, Science, and Real Insight: What Mums Truly Need With Enfagrow C-Biome

29. Most Effective Use - Content

GOLD

Yellow Leads
Client Organisation: QL Eggs
Campaign: Break & Shine

SILVER

GrowthOps Asia
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers

BRONZE

Expert Media Global, LMTDS Studio
Client Organisation: Spritzer
Brand: Spritzer Sparkling
Campaign: Spritzer Sparkling Aku Pilih Aku

30. Most Effective Use - Contextual Advertising

GOLD

MONSTA
Campaign: Papa Zola The Movie: From Side Character to Lead IP

SILVER

Yellow Leads
Client Organisation: QL Eggs
Campaign: Break & Shine

BRONZE

Ampersand Advisory
Client Organisation: YTL Group (Digital Bank)
Brand: Ryt Bank
Campaign: Serving the Right Message at the Ryt Moment, to become #1

31. Most Effective Use - Customer Acquisition

GOLD

THE TRIADS
Client Organisation: CelcomDigi
Campaign: CelcomDigi MPL Fan Challenge

SILVER

Digital Symphony
Client Organisation: Gamuda Cove
Campaign: Road to RM260 Million

BRONZE

Mindmade Creative Communications
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend

32. Most Effective Use - Digital

	GOLD Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend
	GOLD Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir
	SILVER ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang
	BRONZE GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers

33. Most Effective Use - Events (Physical / Virtual)

	GOLD Yellow Paper Plane, Havas Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: How Sensory Deprivation Saved Prego’s Culinary Soul
	SILVER Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: Goodday Campaign: How Goodday was first to turn stories to stalls, driving +23% sales
	BRONZE Above Creative Events Client Organisation: ASEAN Business Advisory Council (ASEAN-BAC) Malaysia Campaign: ASEAN Business And Investment Summit (ABIS) 2025
	BRONZE The Fame Events Client Organisation: MOTAC (Ministry of Tourism, Arts and Culture Malaysia） Brand: Tourism Malaysia – Visit Malaysia 2026 Campaign: Visit Malaysia 2026 Countdown Festival

34. Most Effective Use - Experiential

GOLD

THE SUDDEN IMPACT! ENTERTAINMENT COMPANY
Client Organisation: SUNWAY LAGOON
Brand: NIGHTS OF FRIGHT®
Campaign: NIGHTS OF FRIGHT® 11

SILVER

Pico Malaysia
Client Organisations: BYD & Denza Malaysia
Campaign: Light the Change Festival

BRONZE

SAMBAL LAB
Client Organisation: Heineken Malaysia
Brand: Tiger Beer Malaysia
Campaign: Trafford Den

35. Most Effective Use - Government Sector / Non-Profit Marketing

	GOLD Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Strengthening Public Vigilance: Jangan Kena Scam
	GOLD ONETWOJUS Client Organisation: YTL Cement Campaign: YTL Cement – The Penyu Shell-Ter Project
	SILVER Mad Hat Asia Client Organisation: Kenvue Malaysia Brand: NICORETTE® Campaign: NICORETTE®: Live, Laugh, Lungs 2025
	BRONZE PersonEdge Client Organisation: TNB (Retail Division) Brand: Tenaga Nasional Campaign: The More You Know, The Brighter It Gets.

36. Most Effective Use - Influencers / KOLs

GOLD

GrowthOps Asia
Client Organisation: Telekom Malaysia
Brand: Unifi TV
Campaign: Wedding Crashers

SILVER

Blankslate
Client Organisation: Maybank
Campaign: Maybank x Blankslate: The Hungry Neighbours

BRONZE

GO Communications
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS

37. Most Effective Use - Integrated Media

GOLD

Ampersand Advisory, ASTRO
Client Organisation: Etika Group of Companies
Brands: 7UP & MIRINDA
Campaign: The Story That United a Nation: Driving 23% Sales Growth

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia

BRONZE

Yellow Leads
Client Organisation: QL Eggs
Brand: Brain +
Campaign: Egg-celerate Brighter Minds

38. Most Effective Use - Launch / Re-Launch

GOLD

Mindmade Creative Communications
Client Organisation: Fraser & Neave Malaysia
Brand: 100PLUS
Campaign: 100PLUS Zero to Legend

SILVER

M&C Saatchi Malaysia
Client Organisation: Mamee-Double Decker Distribution
Brand: Mamee Monster
Campaign: Mamee Monster x Christy Ng Campaign

BRONZE

GO Communications
Client Organisation: LEGO MALAYSIA
Campaign: LEGO BOTANICALS

39. Most Effective Use - Loyalty & CRM

	GOLD Edelman Malaysia Client Organisation: Tune Talk Campaign: Tune Talk In-App Entertainment
	SILVER NP Digital Client Organisation: Maybank Campaign: Jom Tabung
	BRONZE SKALE By GrowthDesk Client Organisation: Yakult Malaysia Campaign: Putaran Kegemilangan Yakult
	BRONZE Consider iProspect Client Organisation: Resorts World Genting Campaign: Resorts World Genting – Engineering Loyalty at 60

40. Most Effective Use - Mobile

	GOLD Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Malaysia’s First Feature-Length SME Business Pitch Film: From Cinema to Every Screen
	SILVER Publicis Media, Digital Turbine Client Organisation: Wall’s Malaysia Campaign: Wall’s Powerful Mix of Localisation on Mobile Captures Market Share
	BRONZE MANTAYAY Client Organisation: ADARA MAGIC BEAUTY Campaign: TERPALING SOLEHAH: A TIKTOK DRAMA ACTIVATION FOR ADARA MAGIC BEAUTY
	BRONZE Sevenvault Client Organisation: Senheng Campaign: Senheng x Sevenvault

41. Most Effective Use - Multicultural Marketing

	GOLD Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia
	SILVER Muma Malaysia, Laconix Resources Client Organisation: Southern Lion Brand: Fresh & White Campaign: Borneo Limited Edition Packs
	BRONZE Alexandre Bernard Advertising, Yellow Leads Client Organisation: Sharp Electronics Malaysia Campaign: Live Mighty 40th Anniversary Campaign
	BRONZE Blankslate Client Organisation: Maybank Campaign: Maybank x Blankslate: The Hungry Neighbours

42. Most Effective Use - Omnichannel

GOLD

Yellow Leads, WPP Media, Parisign Media, GIM Total
Client Organisation: QL Eggs
Campaign: Break & Shine

SILVER

Ampersand Advisory, Media Prima Omnia
Client Organisation: Etika Group of Companies
Brand: Calpis Soda
Campaign: FOMO and Fizz launched Malaysia’s number one TV show, driving record sales

BRONZE

Paperballad
Individual: Casimir Yong