2021 Judges

Rachel Lee

General Manager, Marketing

The Food Purveyor

Rachel Lee is currently the General Manager, Marketing at The Food Purveyor. In her role, she oversees marketing, communications, overall branding for all brands under The Food Purveyor, as well as data insights for Bites loyalty. Rachel has more than 15 years of experience in marketing from different fields of industry where she spent 7 years with Tesco managing different roles throughout her journey.

She then moved on to an aviation company AirAsia X to explore on tourism industry. Throughout the 5 years, she picked up on emerging e-commerce marketing and spent 2 years leading and coaching the Japan local marketing team. During this time, she also launched the first US route from Kuala Lumpur to Hawaii. Rachel successfully builds brand awareness in local market and winning the Grand Sweepstakes Award in local annual cultural activity during 73rd Annual Aloha Festivals Floral Parade in 2019 where AirAsia’s floral float impresses the judges with its creativity and commitment to this event.