Karmen Wong

AVP Marketing & Customer Engagement

Great Eastern General Malaysia

Karmen Wong is the assistant vice president of marketing and customer engagement at Great Eastern General Malaysia, where she leads initiatives that enhance customer journeys, strengthen brand positioning, and deliver performance-driven marketing outcomes. With over 10 years of experience, Karmen has built her career across RevMedia, AirAsia BIG Loyalty, and Shell Malaysia, shaping brand and digital strategies across diverse industries.

Driven by a deep passion for purposeful, people-first marketing, she remains committed to building meaningful brands and advancing marketing practices in an ever-evolving landscape.