Deon Lee

Director of Customer & Marketing

Lotus’s Stores (Malaysia)

Deon Lee is the director of customer & marketing at Lotus’s Stores Malaysia, a leading hypermarket operator in the country. She oversees brand marketing, customer loyalty, analytics & insights, and digital transformation, driving strong marketing performance through a data-driven, customer-centric approach. Under her leadership, Lotus’s has achieved greater brand engagement, stronger customer retention, and accelerated digital adoption across channels.

With over 25 years of marketing experience, Deon specialises in brand development, loyalty strategy, and digital marketing. She has transformed the marketing function at Lotus’s into a growth engine, aligning digital strategies with evolving consumer needs. Her career spans renowned brands such as Astro, Berjaya, Caltex, California Fitness, and Heineken, where she successfully led brand communications, media planning, and customer loyalty initiatives.