2022 Judges

Anusha Segaren

Head of Marketing

Celebrity Fitness, CHi Fitness, FIRE Fitness, Fitness First & GoFit Malaysia

Anusha currently heads up the Marketing department for a group of Malaysia’s leading fitness brands, being responsible for branding, content, public relations and digital marketing across multiple customer facing touchpoints.

She began her career in the finance arena, as a tax consultant for Pricewaterhouse Coopers and found her love for advertising and marketing when she moved on as a Media Planner in Mindshare Malaysia, handling key accounts such as HSBC, Nike and Volvo. After completing a Masters in Marketing from UNSW, Australia, Anusha moved on to a content marketing role as Assistant VP at Astro Malaysia, before joining the fitness industry in 2017.

She is passionate about storytelling and creating purposeful campaigns that resonate with their relevant personas.

On the personal front, she is an active mum of two beautiful girls and enjoys travel and a mug of coffee (or glass of wine) depending what time of the day it is!