2026 Finalists
1. Most Creative - Artificial Intelligence
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Ampersand Advisory Client Organisation: YTL Group (AI Labs) Brand: ILMU Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching |
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AnyMind Group Client Organisation: Amore Pacific Group Brand: Innisfree Campaign: Innisfree’s Hybrid AI: Scaling 300+ Monthly Live Hours with 265% GMV Growth |
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AnyMind Group Client Organisation: bkdotmy Campaign: Malaysia’s First Creator-Led AI Avatar Drives 30% Growth in Live Commerce |
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Gazelle Activation – Shopper360, Moca Store, Fishermen Integrated Client Organisation: Heineken Malaysia Campaign: Heineken Star Academy -Tap Into the Future |
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Hakuhodo Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia Client Organisation: Maxis Brand: Hotlink Campaign: Ahad Pasti Mampu Menang |
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Muma Malaysia, TrueXR Client Organisation: Southern Lion Brand: Systema Campaign: The World’s First AI-Powered Gum Scan |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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Section Gravitas Client Organisation: CIMB Bank Brand: CIMB Group Social Media Campaign: Kita Serumpun |
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Tigerwolves Marketing Client Organisation: PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia |
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Tigerwolves Marketing Client Organisation: MR. DIY Trading Brands: Mr. DIY & MR. Dollar Campaign: Lokal Berseri-seri |
2. Most Creative – B2B Marketing
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: Turning SME Attention into Action |
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Ampersand Advisory Client Organisation: YTL Group (AI Labs) Brand: ILMU Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching |
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Aspect Ratio Studios Client Organisation: Maybank Brand: Maybank SME Solutions & QRPayBiz Campaign: Sai’s 30 Days 30 Jobs in Penang |
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DoMedia Asia Client Organisation: Experian Campaign: Experian B2B 2026 |
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IDTG Asia Campaign: From Local to Legendary |
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Laurea People’s Signature Client Organisations: KAT Solutions & ALCOM Campaign: Engineering Visibility & Digitising Sales – A B2B Transformation |
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NP Digital Client Organisation: Maybank Brand: M2U Biz Campaign: SME Digital Loan & myimpact SME |
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ONETWOJUS Client Organisation: YTL Cement Campaign: YTL Cement – The Penyu Shell-Ter Project |
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Universal McCann, Adzymic Client Organisation: Boost Bank Campaign: 1300 Hooks, 1 Ai: Boost Bank SME Growth Map |
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VML Malaysia Client Organisation: TM Technology Services Brand: Unifi Business Campaign: UNIFI BUSINESS : EAST COAST RISING |
3. Most Creative – Campaign Pivot
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Alexandre Bernard Advertising, Yellow Leads Client Organisation: Sharp Electronics Malaysia Campaign: Live Mighty 40th Anniversary Campaign |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mountain Dew Campaign: Mountain Dew: A New King Rises |
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: Take Charge: Rewiring Financial Behaviour Through Sport |
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Kingdom Digital Client Organisation: Jacobs Douwe Egberts (JDE) Malaysia Brand: OLDTOWN White Coffee Campaign: 25 Years of Inspiring Originality |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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THE SUDDEN IMPACT! ENTERTAINMENT COMPANY Client Organisation: SUNWAY LAGOON Brand: NIGHTS OF FRIGHT® Campaign: NIGHTS OF FRIGHT® / ‘THE BLIND BOX FEAT. HANTUTU’ |
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VML Malaysia, Publicis Malaysia Client Organisation: Nestlé Malaysia Brand: MAGGI Campaign: MAGGI® KARI TIADA GANTI |
4. Most Creative – Cause Marketing
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: Take Charge: Turning Financial Literacy into a National Movement |
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Jangan Kena Scam: Turning Vigilance into a Daily Habit |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia’s Largest Youth Platform |
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Ampersand Advisory Client Organisation: Hospis Malaysia Campaign: Inspiring National Change by Reimagining Palliative Care as a Sustainable Future Legacy |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: ATLAS Vending Campaign: From Waste to Worth: Turning Everyday Recycling into Climate Action |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Stop That Dot Together: Mobilising 27,557 Women to Show Up for Cancer |
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Expert Media Global, LMTDS Studio Client Organisation: Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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Media Prima Omnia Client Organisation: Big Tree Campaign: “Komen atau Tidak?” |
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Muma Malaysia Client Organisation: Danone Specialized Nutrition Brand: Dumex Dugro Campaign: The Iron Strong Heroes |
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VoxEureka, VX Client Organisation: TikTok Campaign: TikTok #ThinkTwice Campaign |
5. Most Creative – Communications / Public Relations
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Stop That Dot Together: When Stories Became Conversations, Driving RM3M Earned Impact |
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BLWN Client Organisation: INNOCEAN MY (KIA MY) Brand: KIA MALAYSIA Campaign: WHY KIA? |
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BLWN Client Organisation: SUNWAY INTEGRATED PROPERTIES Brand: SUNWAY PROPERTY Campaign: THE PLUS SIDE |
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GO Communications Client Organisation: LEGO Malaysia Campaign: LEGO BOTANICALS |
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INK PR Client Organisation: ASICS Malaysia Campaign: ASICS Garden of Motion |
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Muma Malaysia Client Organisation: Danone Specialized Nutrition Brand: Dumex Dugro Campaign: The Iron Strong Heroes |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Tiger Beer Malaysia Campaign: Trafford Den |
6. Most Creative – Content Marketing
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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Ampersand Advisory, Media Prima Omnia Client Organisation: Etika Group of Companies Brand: Calpis Soda Campaign: FOMO and Fizz launched Malaysia’s number one TV show, driving record sales |
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Expert Media Global, LMTDS Studio Client Organisation: Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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Naga DDB Tribal Client Organisation: Resorts World Genting Campaign: Resorts World Genting: Juara Genting |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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Sashimi Asia Client Organisation: Kara Marketing Malaysia Brand: Kara Campaign: LEGASI KARA SEMPURNAKAN RAYA – Kara 25th Anniversary |
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Wabikong Client Organisation: Tealive Campaign: Tealive Chazen |
7. Most Creative – Customer Engagement
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love. Turning Connection into Engagement for Enfagrow C-Biome |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia’s Largest Youth Platform |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Activating Women’s Circles: Stop That Dot Together Drives 27,557 Screenings |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: Goodday Campaign: How Goodday was first to turn stories to stalls, driving +23% sales |
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Kingdom Digital Client Organisation: BOH Plantations Brand: BOH Tea Campaign: Brewing For Every Ummph! |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend |
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Mindmade Creative Communications Client Organisation: Universal Robina Munchy’s Malaysia Brand: Cloud 9 Campaign: Cloud 9 Lift You Up |
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Muma Malaysia, Laconix Resources Client Organisation: Southern Lion Brand: Fresh & White Campaign: Borneo Limited Edition Packs |
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Muma Malaysia, TrueXR Client Organisation: Southern Lion Brand: Systema Campaign: The World’s First AI-Powered Gum Scan |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
8. Most Creative – Digital
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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Ampersand Advisory Client Organisation: YTL Group (Digital Bank) Brand: Ryt Bank Campaign: Hands, Emojis, AI: Ryt Bank Becomes Malaysia’s #1 Installed App |
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Ampersand Advisory Client Organisation: Sushi King Campaign: Thirty Years Rolling Forward, Turning Digital Buzz Into +5% Sales Growth |
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: Turning Scrolls into Action: A Digital Journey from Inspiration to Protection |
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GO Communications Client Organisation: Leung Kai Fook Medical Brand: Cap Kapak Campaign: Pride of Lions with Cap Kapak |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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Yellow Leads Client Organisation: QL Eggs Campaign: Break & Shine |
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Yellow Leads Client Organisation: Jollibee Malaysia Campaign: Misi Halal |
9. Most Creative – Event (Physical / Virtual)
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Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off |
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Ampersand Advisory Client Organisation: YTL Group (YTL Communications) Brand: Yes Campaign: Yes Happy Party (Vol. 1) x iPhone 17 Launch |
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ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang |
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Gazelle Activation – Shopper360, Moca Store, Fishermen Integrated Client Organisation: Heineken Malaysia Campaign: Heineken Star Academy -Tap Into the Future |
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GO Communications Client Organisation: LEGO Malaysia Campaign: LEGO BOTANICALS |
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Pico Malaysia Client Organisations: BYD & Denza Malaysia Campaign: Light the Change Festival |
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SkinnyFatKids Client Organisation: DISTRICT 13 Brand: HYPERGVERSE Campaign: HYPERGVERSE: Malaysia’s First High PowERG Team Fitness Race |
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The Fame Events Client Organisation: Ministry of Tourism, Arts and Culture Malaysia Brand: Tourism Malaysia – Visit Malaysia 2026 Campaign: Visit Malaysia 2026 Countdown Festival |
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Yellow Leads Client Organisation: QL Eggs Campaign: Break & Shine |
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Yellow Paper Plane, Havas Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: The Sensory Liberation of a Pantry Icon |
10. Most Creative – Experiential
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Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off |
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ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang |
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Foodie Media Client Organisation: CIMB Malaysia Campaign: Dendang Desa by CIMB OCTOFest |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Guinness Malaysia Campaign: Guinness Clubhouse |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Tiger Beer Malaysia Campaign: Trafford Den |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Tiger Beer Malaysia Campaign: CARRIED BY CLOTH: ‘Sending’ 1300 Malaysians to Old Trafford |
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THE SUDDEN IMPACT! ENTERTAINMENT COMPANY Client Organisation: SUNWAY LAGOON Brand: NIGHTS OF FRIGHT® Campaign: NIGHTS OF FRIGHT® 11 |
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THE TRIADS Client Organisation: CelcomDigi Campaign: CelcomDigi MPL Fan Challenge |
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Yellow Paper Plane, Foodie Media Client Organisation: Campbell Soup Southeast Asia Brand: NYAM NYAM Campaign: The Playground on Wheels – Disrupting the Digital Silence with Physical Joy |
11. Most Creative – Gamification Campaign
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia’s Largest Youth Platform |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mountain Dew Campaign: Mountain Dew: A New King Rises |
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BLWN Client Organisation: SUNWAY INTEGRATED PROPERTIES Brand: SUNWAY PROPERTY Campaign: THE PLUS SIDE |
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Gazelle Activation – Shopper360, Moca Store, Fishermen Integrated Client Organisation: Heineken Malaysia Campaign: Heineken Star Academy -Tap Into the Future |
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Hakuhodo Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia Client Organisation: Maxis Brand: Hotlink Campaign: Ahad Pasti Mampu Menang |
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MANTAYAY Client Organisation: Tencent Games Malaysia Brand: Honor of Kings Campaign: Honor the Earth | Honor of Kings |
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MANTAYAY Client Organisation: Tencent Games Malaysia Brand: Honor of Kings Campaign: Flowborn – Be your own Hero |
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Muma Malaysia, TrueXR Client Organisation: Southern Lion Brand: Systema Campaign: The World’s First AI-Powered Gum Scan |
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Virtualtech Frontier, Objekk Client Organisation: AirAsia Campaign: AirAsia World on Roblox |
12. Most Creative – Government Sector / Non-Profit Marketing
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Jangan Kena Scam: Turning Awareness into National Vigilance |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: ATLAS Vending Campaign: Collective Action at Scale: Building Malaysia’s Recycling Ecosystem Together |
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Ampersand Advisory Client Organisation: YTL Group (AI Labs) Brand: ILMU Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching |
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Bulb Communique Client Organisation: Pertubuhan Keselamatan Sosial (PERKESO) Campaign: Kerja Tak Sendiri |
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Media Prima Omnia Client Organisation: Big Tree Campaign: Foto Hari Raya Paling Menarik |
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ONETWOJUS Client Organisation: YTL Cement Campaign: YTL Cement – The Penyu Shell-Ter Project |
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Sym World Innovation, Virtualtech Frontier Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial) Campaign: MYFutureJobs Career Exploration Centre (MYCEC) |
13. Most Creative – Hyperlocal Marketing
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Alexandre Bernard Advertising, Yellow Leads Client Organisation: Sharp Electronics Malaysia Campaign: Live Mighty 40th Anniversary Campaign |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda Coffee: Celebrating Every Colour, Together as One |
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Borneo Tales Client Organisation: Etika Beverages Brand: Pepsi Campaign: Pepsi X Kuching Festival 2025: Turning Kuching’s Celebrations into Pepsi Moments |
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Borneo Tales Client Organisation: Proton Holdings Brand: Proton Campaign: Proton x Malaysia Day 2025 |
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Good People Network Client Organisation: Netflix Campaign: Meet the Adams |
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Muma Malaysia, Laconix Resources Client Organisation: Southern Lion Brand: Fresh & White Campaign: Borneo Limited Edition Packs |
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Sevenvault Client Organisation: Hansaplast Malaysia Campaign: Hansaplast Scar Reducer Event 2025 |
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VML Malaysia Client Organisation: Nestlé Malaysia Brand: KitKat Campaign: KitKat Better Break |
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Yellow Leads Client Organisation: Jollibee Malaysia Campaign: Misi Halal |
14. Most Creative – Immersive Brand Activation
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Alexandre Bernard Advertising, Yellow Leads Client Organisation: Sharp Electronics Malaysia Campaign: Live Mighty 40th Anniversary Campaign |
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Ampersand Advisory Client Organisation: PROTON Edar Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months |
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ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang |
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Bellscape Client Organisation: MR. DIY Campaign: MR.DIY Bersama Satu Bazaar 2.0 |
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Bellscape Client Organisation: MR. DIY Campaign: MR.DIY Rice Cooker Pop-Up Store |
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Gazelle Activation – Shopper360, Moca Store, Fishermen Integrated Client Organisation: Heineken Malaysia Campaign: Heineken Star Academy -Tap Into the Future |
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Hakuhodo Malaysia, Universal McCann Social, Universal McCann Media, CIA Events Malaysia Client Organisation: Maxis Brand: Hotlink Campaign: Ahad Pasti Mampu Menang |
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The Clan Client Organisation: Netflix Malaysia Brand: Wednesday (Season 2) Campaign: Hand Sign(age) |
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THE SUDDEN IMPACT! ENTERTAINMENT COMPANY Client Organisation: SUNWAY LAGOON Brand: NIGHTS OF FRIGHT® Campaign: NIGHTS OF FRIGHT® 11 |
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Yellow Leads Brand: QL Eggs Campaign: Break & Shine |
15. Most Creative – Influencers / KOLs
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Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off |
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Aspect Ratio Studios, Carat Malaysia Client Organisation: F&N Malaysia Brand: 100PLUS Campaign: 100PLUS Hydration Hour |
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GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS |
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GO Communications Client Organisation: Nobu Kuala Lumpur Campaign: Ten For Ten – 10th Anniversary |
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Gushcloud Malaysia, Carat Media Services (Malaysia) Client Organisation: F&N Malaysia Brand: 100PLUS Campaign: While Brands Slept, 100PLUS Creators Went Live |
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Naga DDB Tribal Client Organisation: Resorts World Genting Campaign: Resorts World Genting: Juara Genting |
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Publicis Malaysia Client Organisation: PepsiCo, Malaysia Brand: Quaker Malaysia Campaign: Jom Quaker Fit – Weight Management |
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Sevenvault Client Organisation: Spritzer Campaign: Spritzer Silica Campaign |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
16. Most Creative – Integrated Media
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Stop That Dot Together: One Idea Driving 27,557 Actions Across Channels |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brands: 7UP & MIRINDA Campaign: The Story That United a Nation: Driving 23% Sales Growth |
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ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlaran |
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Expert Media Global, LMTDS Studio Client Organisation: Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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Foodie Media Client Organisation: Sime Darby Property – Elmina Lakeside Mall Campaign: Senja Di Elmina |
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Kingdom Digital Client Organisation: Duchess Mercantiles Brand: Applecrumby Campaign: Kisah Kasih Ibu Applecrumby |
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M&C Saatchi Malaysia Client Organisation: Mamee-Double Decker Distribution Brand: Mamee Monster Campaign: Mamee Monster x Christy Ng Campaign |
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Media Prima Omnia Client Organisation: Big Tree Campaign: “Komen atau Tidak?” |
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Naga DDB Tribal Client Organisation: A. Clouet (Malaysia) Brand: Ayam Brand Campaign: Makan Lain Macam |
17. Most Creative – Interactive Storytelling
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Your Vigilance Matters: Jangan Kena Scam |
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: From Accelerator to Feature Film: Malaysia’s First Feature-Length SME Pitch Film |
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Ampersand Advisory Client Organisation: PROTON Edar Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brands: 7UP & MIRINDA Campaign: The Story That United a Nation: Driving 23% Sales Growth |
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GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS |
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GO Communications Client Organisation: Nobu Kuala Lumpur Campaign: Ten For Ten – 10th Anniversary |
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MsOrange Solutions Creative Client Organisation: AirAsia Campaign: Unlock ASEAN in Real Life: Turning Travel Content into Participatory Journeys |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
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Yellow Leads Client Organisation: QL Eggs Campaign: Break & Shine |
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Yellow Paper Plane, Havas Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: Unseen: When Prego Turned Darkness into a Story You Could Taste |
18. Most Creative – Launch / Re-Launch
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: ATLAS Vending Campaign: Turning a Simple Act into Systemic Change: Launching a New Recycling Standard |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love. Backed by Science. Launching Enfagrow C-Biome |
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Ampersand Advisory, Media Prima Omnia Client Organisation: Etika Group of Companies Brand: Calpis Soda Campaign: FOMO and Fizz launched Malaysia’s number one TV show, driving record sales |
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BLWN Client Organisation: INNOCEAN MY (KIA MY) Brand: KIA MALAYSIA Campaign: WHY KIA? |
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GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS |
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Kingdom Digital Client Organisation: Duchess Mercantiles Brand: Applecrumby Campaign: Kisah Kasih Ibu Applecrumby |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: F&N Seasons Campaign: Inilah MY Seasons |
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MMM Creative Client Organisation: AEON Credit Brand: AEON Biker Visa Card Campaign: Journey Together |
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VML Malaysia Client Organisation: TM Technology Services Brand: UNIFI Campaign: UNIFI TV 2.0 : PICK, MIX, SWITCH |
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Yellow Paper Plane Client Organisation: Campbell Soup Southeast Asia Brand: NYAM NYAM Campaign: The Digital Rebirth of Nyam Nyam and the Great Malaysian Family Reconnect |
19. Most Creative – Multicultural Marketing
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Alexandre Bernard Advertising, Yellow Leads Client Organisation: Sharp Electronics Malaysia Campaign: Live Mighty 40th Anniversary Campaign |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Every Festival, One Reminder: Jangan Kena Scam |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brands: 7UP & MIRINDA Campaign: The Story That United a Nation: Driving 23% Sales Growth |
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Borneo Tales Client Organisation: Etika Beverages Brand: Pepsi Campaign: Pepsi X Kampung Taee Gawai Parade 2025 |
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Inkol Media Client Organisation: Tencent Brand: Honor of Kings Campaign: Puteri Gunung Ledang |
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Muma Malaysia, Laconix Resources Client Organisation: Southern Lion Brand: Fresh & White Campaign: Borneo Limited Edition Packs |
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Naga DDB Tribal Client Organisation: Resorts World Genting Campaign: Resorts World Genting: Jiwa Singa |
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Section Gravitas Client Organisation: CIMB Bank Brand: CIMB Group Social Media Campaign: Kita Serumpun |
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Tigerwolves Marketing Client Organisation: PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia |
20. Most Creative – Out-of-Home
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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Beatnk, PHD Malaysia, Skinny Fat Kids Client Organisation: Subway Malaysia Campaign: Subway The Ultimate Footlong Meal |
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BLWN Client Organisation: INNOCEAN MY (KIA MY) Brand: KIA MALAYSIA Campaign: WHY KIA? |
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Media Prima Omnia Client Organisation: Big Tree Campaign: Foto Hari Raya Paling Menarik |
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Media Prima Omnia Client Organisation: Big Tree Campaign: “Komen atau Tidak?” |
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MONSTA Campaign: Papa Zola The Movie: Turning Billboards Into Conversations Across Malaysia |
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Posterscope Client Organisation: CelcomDigi Campaign: Celebrates Generasi 5G : The Internet Generation Driving Positive Change Across Nation |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand:Tiger Beer Malaysia Campaign: Trafford Den |
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The Clan Client Organisation: Netflix Malaysia Brand: Wednesday (Season 2) Campaign: Hand Sign(age) |
21. Most Creative – Social Commerce
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Foodie Media Client Organisations: Habib, Cuckoo Campaign: Yang Riang Raya |
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SKALE By GrowthDesk Client Organisation: Yakult Malaysia Campaign: Putaran Kegemilangan Yakult |
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Yellow Paper Plane Client Organisation: Flying Baby Brand: MILK DIAPERS Campaign: From Social Scrolls to Shopping Carts |
22. Most Creative – Social Media
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: Where Stories Spark Action: Social Media that Changed Financial Behaviour |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang |
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Good People Network, The Clan, Trapper, Inspyr Comms Management Client Organisation: Netflix Campaign: Wednesday Season 2 – Bringing Big Outcast Energy to Malaysia |
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Section Gravitas Client Organisation: CIMB Bank Brand: CIMB Group Social Media Campaign: Kita Serumpun |
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Wabikong Client Organisation: Tealive Campaign: Tealive Chazen |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
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Yellow Leads Client Organisation: Jollibee Malaysia Campaign: Misi Halal |
23. Most Creative – Sonic Branding
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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TrioHauz Client Organisation: Farm Fresh Brand: Farm Fresh Grow Campaign: The Voices of Parents |
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Yellow Paper Plane, Fishermen Integrated Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: KIMBALL Campaign: Owning the Kimball 4PM Nak Masak Apa Kitchen Crisis |
24. Most Creative – Specific Audience
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mountain Dew Campaign: Mountain Dew: A New King Rises |
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Malaysia’s First Feature-Length SME Business Pitch Film: By Entrepreneurs, For Entrepreneurs |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Goodday KidSTART 3.0: From Classroom Ideas to Malaysia’s Largest Youth Platform |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love, Backed by Science: Winning Mums with Enfagrow C-Biome |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: It Takes Two: Stop That Dot Together Mobilises Women’s Circles |
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Augustman Malaysia Client Organisation: Cycle & Carriage Campaign: Augustman The A-List Drive with Cycle & Carriage 2025 |
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Muma Malaysia, Laconix Resources Client Organisation: Southern Lion Brand: Fresh & White Campaign: Borneo Limited Edition Packs |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Tiger Beer Malaysia Campaign: Trafford Den |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
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Zeno Malaysia Client Organisation: CIMB Campaign: #HmmmDulu |
25. Most Creative – Video
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: Malaysia’s First Feature-Length SME Business Pitch Film |
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Bank Negara Malaysia: From Festive Joy to Financial Vigilance |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: drinho Campaign: From Calm to K-Pop: Reimagining Tea as Pop Culture |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: 7UP & MIRINDA Campaign: The Story That United a Nation: Driving 23% Sales Growth |
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Aspect Ratio Studios Client Organisation: Unilever Brand: Breeze Campaign: Breeze 5-in-1 Power Laundry Capsules |
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Beatnk, PHD Malaysia, Graph Studios Client Organisation: Subway Malaysia Campaign: Subway SubPizza |
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Kingdom Digital, Imagineers Film, Invictus Blue Client Organisation: Jacobs Douwe Egberts (JDE) Malaysia Brand: SUPER Coffee Campaign: Kopi Dulu, Baru Super |
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M&C Saatchi Malaysia Client Organisation: Bank Negara Malaysia Campaign: BNM Panglima Anti Scam |
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Wabikong Client Organisation: Tealive Campaign: Tealive ChaZen |
26. Most Effective Use - Artificial Intelligence
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AI Solution Hub Client Organisation: Nineten.ai Campaign: AI Email Assistant |
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Ampersand Advisory Client Organisation: YTL Group (AI Labs) Brand: ILMU Campaign: ILMU: A National AI Milestone, Launched When the World Was Watching |
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Digital Symphony Client Organisation: Gamuda Cove Campaign: Road to RM260 Million |
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J&C Pacific Client Organisation: Lotuss Stores (Malaysia) Brand: Lotus’s Campaign: Lotus’s Kasi Spin, Pasti Win! |
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Muma Malaysia, TrueXR Client Organisation: Southern Lion Brand: Systema Campaign: The World’s First AI-Powered Gum Scan |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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Section Gravitas Client Organisation: CIMB Bank Brand: CIMB Group Social Media Campaign: Kita Serumpun |
27. Most Effective Use – B2B Marketing
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: The Ultimate Elevator Pitch: Turning SME Attention into Action |
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DoMedia Asia Client Organisation: Experian Campaign: Experian B2B 2026 |
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Edelman Malaysia Client Organisation: EDOTCO Campaign: EDOTCO Industry Thought Leadership |
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NP Digital Client Organisation: Maybank Brand: M2U Biz Campaign: SME Digital Loan & myimpact SME |
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ONETWOJUS Client Organisation: YTL Cement Campaign: YTL Cement – The Penyu Shell-Ter Project |
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Universal McCann, Adzymic Client Organisation: Boost Bank Campaign: 1300 Hooks, 1 Ai: Boost Bank SME Growth M |
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Yellow Paper Plane Client Organisation: Black & Decker Asia Pacific (Malaysia) Brand: DEWALT Campaign: Influencing Whole Communities |
28. Most Effective Use – Consumer Insight and Market Research
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Love, Science, and Real Insight: What Mums Truly Need With Enfagrow C-Biome |
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: Decoding Inaction: Solving Financial Inertia in Malaysia |
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Ampersand Advisory Client Organisation: PROTON Edar Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Women Act Together: The Insight Behind +155% Screening Growth |
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Audience2Media Client Organisation: SD Guthrie Campaign: “Not All Palm Oil Is Created Equal” Campaign |
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CCY Marketing Client Organisation: Golden Corn Campaign: We Serve The Best Corn |
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Digital Symphony Client Organisation: Mah Sing Campaign: Mah Sing Group Campaign 2025 |
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MediaCliQ Group Client Organisation: Allianz Insurance Malaysia Campaign: Allianz Xpert, Cuti Xpert. |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Guinness Malaysia Campaign: Guinness Clubhouse |
29. Most Effective Use – Content
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: drinho Campaign: From Buzz to Fizzy Buy: Winning Gen Z Across Every Channel |
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Expert Media Global, LMTDS Studio Client Organisation: Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: F&N Dairies Campaign: 1 Hari 1 Amalan, 30 Hari Mengisi Hati |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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VX Client Organisation: First Pride Brand: Tyson Foods Campaign: Moment Istimewa Bersama First Pride |
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Yellow Leads Client Organisation: QL Eggs Campaign: Break & Shine |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
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Yellow Paper Plane Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: The Guru Who Saved Raya (and Sold a Lot of Pasta) |
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YOY Media Group Client Organisation: XES Shoes Campaign: XES Shoes x [Cinta Ayah Tanpa Kata] |
30. Most Effective Use – Contextual Advertising
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Ampersand Advisory Client Organisation: YTL Group (Digital Bank) Brand: Ryt Bank Campaign: Serving the Right Message at the Ryt Moment, to become #1 |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: Goodday Campaign: How Goodday was first to turn stories to stalls, driving +23% sales |
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MONSTA Campaign: Papa Zola The Movie: From Side Character to Lead IP |
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NP Digital Client Organisation: Maybank Campaign: MAE Turns 5 |
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Publicis Media, Digital Turbine Client Organisation: Wall’s Malaysia Campaign: Wall’s Powerful Mix of Localisation Captures Market Share |
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Yellow Leads Client Organisation: QL Eggs Campaign: Break & Shine |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
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Yellow Leads Client Organisation: Jollibee Malaysia Campaign: Misi Halal |
31. Most Effective Use – Customer Acquisition
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Ampersand Advisory Client Organisation: YTL Group (Digital Bank) Brand: Ryt Bank Campaign: From 0 to 500k active Accounts: Acquisition Engine Builds Fastest Growing Bank |
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Ampersand Advisory Client Organisation: PROTON Edar Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months |
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BLWN Client Organisation: Express Rail Link Brand: KLIA Ekspres Campaign: Ekspres Real Moments |
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Digital Symphony Client Organisation: Gamuda Cove Campaign: Road to RM260 Million |
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Digital Symphony Client Organisation: Mah Sing Campaign: Mah Sing Group Campaign 2025 |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend |
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NP Digital Client Organisation: Maybank Campaign: Jom Tabung |
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THE TRIADS Client Organisation: CelcomDigi Campaign: CelcomDigi MPL Fan Challenge |
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Yellow Leads Client Organisation: QL Eggs Campaign: Break & Shine |
32. Most Effective Use – Digital
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Fake vs Real M. Nasir |
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ASTRO MEDIA SOLUTIONS, ASTRO SHAW Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Stay Strong at Wonda Malam Terlarang |
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Blankslate Client Organisation: Mamee Double-Decker Brand: Mister Potato Campaign: Mister Potato x Blankslate: Jinjja Crunch Campaign |
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Digital Symphony Client Organisation: Gamuda Cove Campaign: Road to RM260 Million |
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Expert Media Global, LMTDS Studio Client Organisation: Spritzer Brand: Spritzer Sparkling Campaign: Spritzer Sparkling Aku Pilih Aku |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers |
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Kreateevee, Virtualtech Frontier Client Organisation: Maybank Campaign: Maybank AI Receptionist |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend |
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Muma Malaysia, TrueXR Client Organisation: Southern Lion Brand: Systema Campaign: The World’s First AI-Powered Gum Scan |
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THE TRIADS Client Organisation: CelcomDigi Campaign: CelcomDigi MPL Fan Challenge |
33. Most Effective Use – Events (Physical / Virtual)
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Above Creative Events Client Organisation: ASEAN Business Advisory Council (ASEAN-BAC) Malaysia Campaign: ASEAN Business And Investment Summit (ABIS) 2025 |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Mountain Dew Campaign: Mountain Dew: A New King Rises |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Wonda Coffee: Celebrating Every Colour, Together as One |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: Goodday Campaign: How Goodday was first to turn stories to stalls, driving +23% sales |
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GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS |
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Pico Malaysia Client Organisation: BMW Group Malaysia Campaign: My BMW World |
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Sevenvault Client Organisation: Hansaplast Malaysia Campaign: Hansaplast Scar Reducer Event 2025 |
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The Fame Events Client Organisation: MOTAC (Ministry of Tourism, Arts and Culture Malaysia） Brand: Tourism Malaysia – Visit Malaysia 2026 Campaign: Visit Malaysia 2026 Countdown Festival |
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Yellow Paper Plane, Havas Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: How Sensory Deprivation Saved Prego’s Culinary Soul |
34. Most Effective Use – Experiential
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Ampersand Advisory Client Organisation: YTL Communications Brand: Yes Campaign: Malaysia’s First 5g advanced Experience |
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FWO Consultancy Client Organisation: Misto Malaysia Brand: FILA Campaign: Fila Leaps ahead the Competition with A 100%, All-Malaysian Alpha Experience |
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Pico Malaysia Client Organisations: BYD & Denza Malaysia Campaign: Light the Change Festival |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Tiger Beer Malaysia Campaign: Trafford Den |
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SAMBAL LAB Client Organisation: Heineken Malaysia Brand: Guinness Malaysia Campaign: Guinness Clubhouse |
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Sym World Innovation, Virtualtech Frontier Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial) Campaign: MYFutureJobs Career Exploration Centre (MYCEC) |
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THE SUDDEN IMPACT! ENTERTAINMENT COMPANY Client Organisation: SUNWAY LAGOON Brand: NIGHTS OF FRIGHT® Campaign: NIGHTS OF FRIGHT® 11 |
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Yellow Paper Plane Client Organisation: Campbell Soup Southeast Asia Brand: KIMBALL Campaign: Modernising the Soul of Masakan Rumah: Reviving the Rewang Spirit with Kimball |
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Yellow Paper Plane, Havas Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: PREGO Campaign: The Blackout Banquet – Silencing Sight to Save the Palate |
35. Most Effective Use – Government Sector / Non-Profit Marketing
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Aforemention by FOREFRONT Client Organisation: Securities Commission Malaysia Campaign: InvestED for Returning Women 25 |
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Strengthening Public Vigilance: Jangan Kena Scam |
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Foodie Media Client Organisation: Foodie Media (Storie.my Social Impact Initiative) Campaign: Stories that changed lives |
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Mad Hat Asia Client Organisation: Kenvue Malaysia Brand: NICORETTE® Campaign: NICORETTE®: Live, Laugh, Lungs 2025 |
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ONETWOJUS Client Organisation: YTL Cement Campaign: YTL Cement – The Penyu Shell-Ter Project |
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PersonEdge Client Organisation: TNB (Retail Division) Brand: Tenaga Nasional Campaign: The More You Know, The Brighter It Gets. |
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Sym World Innovation, Virtualtech Frontier Client Organisation: PERKESO (Pertubuhan Keselamatan Sosial) Campaign: MYFutureJobs Career Exploration Centre (MYCEC) |
36. Most Effective Use – Influencers / KOLs
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Ampersand Advisory Client Organisation: Samsonite Brand: American Tourister Campaign: Funseekers Collection: A Cross Border Collab That Took Off |
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Aspect Ratio Studios, Commas PR Client Organisation: Nestlé Brand: MAGGI 2 Minute Noodles Campaign: MAGGI Kari-Lah |
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Blankslate Client Organisation: Maybank Campaign: Maybank x Blankslate: The Hungry Neighbours |
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GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers |
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M&C Saatchi Malaysia Client Organisation: Mamee-Double Decker Distribution Brand: Mamee Monster Campaign: Mamee Monster x Christy Ng Campaign |
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Next Level Media Client Organisation: Maybank Campaign: Maybank MAETURNS5 |
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Tinker Society Client Organisation: Unilever Brand: Cornetto Campaign: Cornetto Blind Box 2.0 KOL Campaign |
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Wabikong Client Organisation: Tealive Campaign: Tealive ChaZen |
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Yellow Paper Plane Client Organisation: NIPPON PAINT (MALAYSIA) Brand: NIPPON PAINT Campaign: The Colour Storm with Peer Influencers |
37. Most Effective Use – Integrated Media
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love, Backed by Science: Integrated Launch Campaign to Win Mums |
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Ampersand Advisory Client Organisation: YTL Group (Digital Bank) Brand: Ryt Ban Campaign: Ryt Launch: Integrated Media Full-Funnel Triumph Built Malaysia’s #1 Installed App |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Stop That Dot Together: Turning Awareness into Action at +155% Growth |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brands: 7UP & MIRINDA Campaign: The Story That United a Nation: Driving 23% Sales Growth |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: Goodday Campaign: How Goodday was first to turn stories into stalls, driving +23% sales |
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Ampersand Advisory, Media Prima Omnia Client Organisation: Etika Group of Companies Brand: Calpis Soda Campaign: FOMO and Fizz launched Malaysia’s number one TV show, driving record sales |
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Digital Symphony Client Organisation: Mah Sing Campaign: Mah Sing Group Campaign 2025 |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
38. Most Effective Use – Launch / Re-Launch
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love. Backed by Science. Launching Enfagrow C-Biome |
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Ampersand Advisory Client Organisation: YTL Group (Digital Bank) Brand: Ryt Bank Campaign: From Zero to 1,000,000 Installs in just 4 months: The Ryt way |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: drinho Campaign: New Spark in Tea Town: Winning Gen Zs and Tripling Sales |
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GO Communications Client Organisation: LEGO MALAYSIA Campaign: LEGO BOTANICALS |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers |
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M&C Saatchi Malaysia Client Organisation: Mamee-Double Decker Distribution Brand: Mamee Monster Campaign: Mamee Monster x Christy Ng Campaign |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: F&N Seasons Campaign: Inilah MY Seasons |
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Section Gravitas Client Organisation: CIMB Bank Brand: CIMB Group Social Media Campaign: Kita Serumpun |
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Skribble Client Organisation: LSH Service Master Brand: Kuala Lumpur Tower Campaign: The Light of Kuala Lumpur |
39. Most Effective Use – Loyalty & CRM
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Ampersand Advisory Client Organisation: Sushi King Campaign: Rolling New Customer Fast Through Digital, +37% Database Growth |
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Consider iProspect Client Organisation: Resorts World Genting Campaign: Resorts World Genting – Engineering Loyalty at 60 |
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Edelman Malaysia Client Organisation: Tune Talk Campaign: Tune Talk In-App Entertainment |
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NP Digital Client Organisation: Maybank Campaign: Jom Tabung |
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RAPP Client Organisation: Mercedes-Benz Campaign: Engineered To Match |
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SKALE By GrowthDesk Client Organisation: Yakult Malaysia Campaign: Putaran Kegemilangan Yakult |
40. Most Effective Use - Mobile
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Malaysia’s First Feature-Length SME Business Pitch Film: From Cinema to Every Screen |
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Ampersand Advisory Client Organisation: YTL Group (Digital Bank) Brand: Ryt Bank Campaign: Ryt way: Mobile Journey From Discovery to Deposit Building the #1 Bank |
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Ampersand Advisory Client Organisation: Allianz Malaysia Campaign: From Tap to Take Charge: Converting Mobile Moments into Decisions |
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Edelman Malaysia Client Organisation: Tune Talk Campaign: Tune Talk In-App Entertainment |
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MANTAYAY Client Organisation: ADARA MAGIC BEAUTY Campaign: TERPALING SOLEHAH: A TIKTOK DRAMA ACTIVATION FOR ADARA MAGIC BEAUTY |
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Muma Malaysia, TrueXR Client Organisation: Southern Lion Brand: Systema Campaign: The World’s First AI-Powered Gum Scan |
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NP Digital Client Organisation: Maybank Campaign: Maybank Islamic Credit Card Acquisition |
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NP Digital Client Organisation: Maybank Brand: MAE App Campaign: Jom Tabung |
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Publicis Media, Digital Turbine Client Organisation: Wall’s Malaysia Campaign: Wall’s Powerful Mix of Localisation on Mobile Captures Market Share |
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Sevenvault Client Organisation: Senheng Campaign: Senheng x Sevenvault |
41. Most Effective Use - Multicultural Marketing
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Alexandre Bernard Advertising, Yellow Leads Client Organisation: Sharp Electronics Malaysia Campaign: Live Mighty 40th Anniversary Campaign |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory Client Organisation: Bank Negara Malaysia Campaign: Bank Negara Malaysia: Driving Vigilance Across Every Festival, Every Malaysian |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brands: 7UP & MIRINDA Campaign: The Story That United a Nation: Driving 23% Sales Growth |
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Blankslate Client Organisation: Maybank Campaign: Maybank x Blankslate: The Hungry Neighbours |
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Muma Malaysia, Laconix Resources Client Organisation: Southern Lion Brand: Fresh & White Campaign: Borneo Limited Edition Packs |
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Tigerwolves Marketing Client Organisation: PK Agro-Industrial Products Brand: CPF Malaysia Campaign: CP RTE Relaunch | Rasa Muhibbah, Rasa Malaysia |
42. Most Effective Use – Omnichannel
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Ampersand Advisory, Media Prima Omnia Client Organisation: Etika Group of Companies Brand: Calpis Soda Campaign: FOMO and Fizz launched Malaysia’s number one TV show, driving record sales |
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BLWN Client Organisation: Express Rail Link Brand: KLIA Ekspres Campaign: Ekspres to Expression |
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Digital Symphony Client Organisation: Gamuda Cove Campaign: Road to RM260 Million |
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Exabytes Network Client Organisation: Sunlight Galaxy Brands: Li-Ning & Sportsclick Campaign: Tiga Saga Cup 2025 |
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Exabytes Network Client Organisation: OHMS Neomishan Cuisines Elements Brand: Souper Tang Campaign: From Table to Everywhere: One Continuous Souper Tang Experience |
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Sashimi Asia Client Organisation: Kara Marketing Malaysia Brand: Kara Campaign: LEGASI KARA SEMPURNAKAN RAYA – Kara 25th Anniversary |
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SKALE By GrowthDesk Client Organisation: Yakult Malaysia Campaign: Putaran Kegemilangan Yakult |
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Yellow Leads Client Organisation: QL Eggs Brand: Brain + Campaign: Egg-celerate Brighter Minds |
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Yellow Leads, WPP Media, Parisign Media, GIM Total Client Organisation: QL Eggs Campaign: Break & Shine |
43. Most Effective Use – Social Commerce
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Ampersand Advisory Client Organisation: PROTON Edar Campaign: ICON for an ICON: How we drove 70,000 registrations in 2 months |
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Ampersand Advisory, Media Prima Omnia Client Organisation: Etika Group of Companies Brand: Calpis Soda Campaign: FOMO and Fizz launched Malaysia’s number one TV show, driving record sales |
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Edelman Malaysia Client Organisation: Tune Talk Campaign: Tune Talk In-App Entertainment |
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Foodie Media Client Organisations: Cuckoo, Habib, Elrah Exclusive Campaign: Yang Riang Raya |
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Yellow Paper Plane Client Organisation: Flying Baby Brand: MILK DIAPERS Campaign: How MILK Turned Social Commerce Into a x10 ROAS Growth Engine |
44. Most Effective Use – Social Media
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Ampersand Advisory Client Organisation: PROTON Edar Campaign: ICON for an ICON: How we drove 7% market share growth |
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Blankslate Client Organisation: Mamee Double-Decker Brand: Mister Potato Campaign: Mister Potato x Blankslate: Jinjja Crunch Campaign |
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Digital Symphony Client Organisation: Gamuda Cove Campaign: Road to RM260 Million |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: F&N Dairies Campaign: 1 Hari 1 Amalan, 30 Hari Mengisi Hati |
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Next Level Media Client Organisation: ECO WORLD Campaign: 吉隆坡薯你会玩 | Cuti Cuti Kuala Lumpur |
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ONETWOJUS Client Organisation: Maybank Brand: MAE Campaign: MAE MR. TIGER: Turning Banking Into A Collectible Fandom Experience |
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Wabikong Client Organisation: Tealive Campaign: Tealive Chazen |
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Yellow Paper Plane, Fishermen Integrated Malaysia Client Organisation: Campbell Soup Southeast Asia Brand: KIMBALL Campaign: Kimball’s 4PM Lifeline: How We Decoded the Mental Load of Our Moms |
45. Most Effective Use – Specific Audience
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Ampersand Advisory Client Organisation: Alliance Bank Malaysia Campaign: Malaysia’s First Feature-Length SME Business Pitch Film: By Entrepreneurs, For Entrepreneurs |
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Ampersand Advisory Client Organisation: Mead Johnson Nutrition Brand: Enfagrow A+ C-Biome Campaign: Built on Love, Backed by Science: Winning Mums with Enfagrow C-Biome |
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Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Pepsi Campaign: From Harvest to Youth-Led Movement — Driving +14% Growth in East Malaysia |
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Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: HOMESOY Campaign: Stop That Dot Together: Activating Women’s Circles to Drive +155% Screenings |
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Digital Symphony Client Organisation: Mah Sing Campaign: Mah Sing Group Campaign 2025 |
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Kingdom Digital Client Organisation: Duchess Mercantiles Brand: Applecrumby Campaign: Kisah Kasih Ibu Applecrumby |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: F&N Dairies Campaign: 1 Hari 1 Amalan, 30 Hari Mengisi Hati |
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Mindmade Creative Communications Client Organisation: Fraser & Neave Malaysia Brand: 100PLUS Campaign: 100PLUS Zero to Legend |
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Naga DDB Tribal Client Organisation: A. Clouet (Malaysia) Brand: Ayam Brand Campaign: Makan Lain Macam |
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PersonEdge Client Organisation: AIA Malaysia Campaign: The Part of Critical Illness No One Talks About |
46. Most Effective Use – Video
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Ampersand Advisory Client Organisation: Sushi King Campaign: Thirty Years Rolling Forward, Turning Digital Buzz Into +5% Sales Growth |
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Ampersand Advisory, ASTRO Client Organisation: Etika Group of Companies Brand: Goodday Campaign: How Goodday was first to turn stories to stalls, driving +23% sales |
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GO Communications Client Organisation: Leung Kai Fook Medical Brand: Cap Kapak Campaign: Pride of Lions with Cap Kapak |
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GrowthOps Asia Client Organisation: Telekom Malaysia Brand: Unifi TV Campaign: Wedding Crashers |
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M&C Saatchi Malaysia Client Organisation: Bank Negara Malaysia Campaign: BNM Panglima Anti Scam |
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MediaCliQ Group Client Organisation: Allianz Insurance Malaysia Campaign: Allianz Xpert, Cuti Xpert. |
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Naga DDB Tribal Client Organisation: A. Clouet (Malaysia) Brand: Ayam Brand Campaign: Makan Lain Macam |
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Tinker Society Client Organisation: Power Root Brand: Oligo Campaign: OLIGO: BAKAL MENJADI MINUMAN MALT COKLAT TERBAIK DI MALAYSIA |
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Wabikong Client Organisation: Tealive Campaign: Tealive ChaZen |
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YOY Media Group Client Organisation: Toshiba Campaign: Toshiba x [Kenapa Dia Mahu Pergi] |
47. Most Effective Use – Zero-Party Data
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Edelman Malaysia Client Organisation: Tune Talk Campaign: Tune Talk In-App Entertainment |
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Edelman Malaysia Client Organisation: EDOTCO Campaign: EDOTCO Industry Thought Leadership |
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SKALE By GrowthDesk Client Organisation: Yakult Malaysia Campaign: Putaran Kegemilangan Yakult |
48. Best Account Manager
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Ampersand Advisory Individual: Cindy Khoo |
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Expert Media Global Individual: Agnes Tan Wei Lin |
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VoxEureka Individual: Benjamin Lee |
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Yellow Leads Individual: Sze Kei Hing |
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Zeno Malaysia Individual: Shafiqah Safuan |
49. Best Art Director / Designer
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Ampersand Advisory Individual: Jeff Ng Kwang Han |
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Digital Symphony Individual: Nadia Kamaruddin |
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GrowthDesk Individual: Shah Al Zefflee Rosli |
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Kingdom Digital Individual: Michelle Fu |
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Naga DDB Tribal Individual: Poh Jet Ong |
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THE SUDDEN IMPACT! ENTERTAINMENT COMPANY Individual: Lynton V Harris |
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Yellow Leads Individual: Chiao Yi Chan |
50. Best Strategist
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Digital Symphony Individual: Nillesh Devan |
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Digital Symphony Individual: Sameni Kumar |
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Naga DDB Tribal Individual: Kelvin Lye |
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Paperballad Individual: Casimir Yong |
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Sym World Innovation Individual: Kendrick Tan |