2025 MARKies Winners

Overall Creative Ideas MARKie

Ampersand Advisory

Overall Media Usage MARKie

Ampersand Advisory

1. Most Creative - Artificial Intelligence

GOLD

OMD Malaysia
Client Organisation: CelcomDigi
Brand: CelcomDigi Enterprise
Campaign: CelcomDigi Enterprise: Reimagining News Consumption with AI

SILVER

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

BRONZE

Kingdom Digital
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?

2. Most Creative – B2B Marketing

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Record Reach, Real Results: How Pepsi Drove Distribution Through Cultural Relevance & Unity

SILVER

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

BRONZE

VML Malaysia
Client Organisation: TM Technology Services
Brand: Unifi Business
Campaign: Ambassadors Of Failure

3. Most Creative – Campaign Pivot

GOLD

The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT®10
Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL

SILVER

VML Malaysia
Client Organisation: KARA
Campaign: Packs for Malaysians

BRONZE

Monogram Concepts
Client Organisation: Toyo Tyre Sales and Marketing Malaysia
Brand: Toyo Tires
Campaign: Toyo Tires Gratitude Gold Carnival 2024

4. Most Creative – Cause Marketing

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing

SILVER

Ampersand Advisory
Client Organisation: Atlas Vending (Etika Group of Companies)
Brand: Atlas Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support

BRONZE

Talon Creative, Kingdom Digital, MediaBrands Content Studio, Mindshare Media
Client Organisation: Astro Malaysia
Campaign: Astro Originals Project Exit

5. Most Creative – Communications / Public Relations

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%

BRONZE

Ampersand Advisory, Astro Shaw
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man: Movie partnership creates multichannel magic and moves market share!

6. Most Creative – Content Marketing

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: From Can Design to Campaign Anthem: A Celebration Told by East Malaysians

BRONZE

Invictus Blue
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: RINGGIT THIEVES – EVERY SCAM TELLS A STORY

7. Most Creative – Customer Engagement

GOLD

Ampersand Advisory, Fishermen Integrated Malaysia
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Yuuummmm Seng! Pepsi CNY Campaign Sparks Enthusiastic Customer Participation!

SILVER

One Team (Naga DDB Tribal, M+C Saatchi Group Malaysia)
Client Organisation: CelcomDigi
Brand: CelcomDigi Network
Campaign: CelcomDigi’s Skuad 5G

BRONZE

Fishermen Integrated
Client Organisation: HTFU Restaurants
Brand: BananaBro
Campaign: BananaBro Banana Leaf Rice Blankie

8. Most Creative – Digital

GOLD

Ampersand Advisory, Fishermen Integrated Malaysia
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Pepsi’s Digital Dragon Triumph: Achieving 28% Sales Growth This Chinese New Year

SILVER

One Two Jus
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra

BRONZE

Dentsu (Malaysia)
Client Organisation: Mamee
Brand: Mamee Chef (Instant Noodles)
Campaign: Luck-sa Mari Ong Mari

9. Most Creative – Event (Physical / Virtual)

GOLD

VML Malaysia
Client Organisation: MAGGI
Campaign: Ini MAGGI Kita

SILVER

The Clan
Client Organisation: Netflix Malaysia
Campaign: When Squid Game 2 Bleeds Into Our World

BRONZE

Ampersand Advisory
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month

10. Most Creative – Experiential

GOLD

Ampersand Advisory
Client Organisation: Alliance Bank
Campaign: The Ultimate Elevator Pitch: Where Entrepreneurs had 60 seconds to define their destiny

SILVER

Pico Malaysia
Client Organisation: Carlsberg Malaysia
Campaign: Carlsberg Real Smooth

BRONZE

DNA Creative Communications
Client Organisation: AK FILMS PRODUCTION
Campaign: Krishh Live in Malaysia

11. Most Creative – Gamification Campaign

GOLD

Kingdom Digital
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?

SILVER

Ampersand Advisory
Client Organisation: Alliance Bank
Campaign: AEIOU: Gamifying Financial Literacy across 1461 schools

BRONZE

Havas Malaysia
Client Organisation: Domino’s Pizza Enterprises
Brand: Domino’s Pizza Malaysia
Campaign: Grand Theft IG

12. Most Creative – Government Sector / Non-Profit Marketing

GOLD

Ampersand Advisory
Client Organisation: Atlas Vending (Etika Group of Companies)
Brand: Atlas Vending
Campaign: One Tap at a Time: Breaking Period Stigma with RM2.1M in PR and 99% Student Support

SILVER

Media Prima Omnia
Client Organisation: Big Tree
Campaign: From Billboards to Backpacks

BRONZE

M+C Saatchi Group Malaysia
Client Organisation: Bank Negara Malaysia
Campaign: BNM 2024 Festive Campaigns (CNY, Hari Raya & Deepavali)

13. Most Creative – Hyperlocal Marketing

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: One Culture-Rich Celebration. Millions Reached. Pepsi’s Hyperlocal Breakthrough in East Malaysia

SILVER

Intigus Communications
Client Organisation: Etiqa Life Insurance
Campaign: Live Chill, No Drama with Etiqa

BRONZE

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

14. Most Creative – Immersive Brand Activation

GOLD

The Clan, Trapper, Good People Network, REISE, Inspyr Comms
Client Organisation: Netflix Malaysia
Campaign: When Squid Game 2 Bleeds Into Our World

SILVER

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Wonda 10th Anniversary : Creating An Unforgettable Sensorial Ride

BRONZE

The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT®10
Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’

15. Most Creative – Influencers / KOLs

GOLD

REISE, Good People Network, The Clan, Trapper, Inspyr Comms Management
Client Organisation: Netflix
Campaign: When Squid Game 2 Bleeds Into Our World

SILVER

Ampersand Advisory (Asterisk)
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: 6 Real Women, 6 Real Journeys: Inspiring Action Against Breast Cancer

BRONZE

Aspect Ratio Studios
Client Organisation: Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: For You, I Would…

16. Most Creative – Integrated Media

	GOLD Ampersand Advisory, Astro Media Solutions Client Organisation: Etika Group of Companies Brand: Wonda Coffee Campaign: Keluang Man Takes Over Media To Take Over Minds
	SILVER QLIC Solution Client Organisation: J&T Malaysia Campaign: M6ments Together: J&T 6th Anniversary Campaign
	BRONZE VML Malaysia Client Organisation: Nestlé Malaysia Brand: KitKat Campaign: Have A Borneo Break!
	BRONZE YellowLeads, QLIC Solution, Parisign Media Client Organisation: J&T Express Malaysia Campaign: Hantar Kasi Jadi

17. Most Creative – Interactive Storytelling

GOLD

Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over Minds

SILVER

VML Malaysia
Client Organisation: TM Technology Services
Brand: UNIFI
Campaign: Virtual Intelligence Creator

BRONZE

Digital People
Client Organisation: Ayam Brand Malaysia
Campaign: Pop Yeh Yeh Bok Bok Raya 2024

18. Most Creative – Launch / Re-Launch

GOLD

The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT®10
Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL

SILVER

M+C Saatchi Group Malaysia, Minerva Productions
Client Organisation: MR.DIY Group
Brand: MR.DIY
Campaign: PANDAi Jaga Anda

BRONZE

Zeno Malaysia
Client Organisation: MARS Food
Brand: M&M’s
Campaign: Make Fun Happen

19. Most Creative – Multicultural Marketing

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Uniting East Malaysia Through Culture, Celebration, and Pepsi

SILVER

Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over Minds

BRONZE

Muma Malaysia
Client Organisation: Southern Lion
Brand: Fresh and White
Campaign: Long Lasting Fresh Breath. Long Lasting Tradition.

20. Most Creative – Out-of-Home

GOLD

M+C Saatchi Group Malaysia, Minerva Productions
Client Organisation: MR.DIY Group
Brand: MR.DIY
Campaign: PANDAi Jaga Anda

SILVER

Big Tree, Media Prima Omnia
Client Organisation: Unilever
Brand: Dove
Campaign: Dove Ultrasonic Sensor

BRONZE

The Clan, Trapper, Good People Network, REISE, Inspyr Comms
Client Organisation: Netflix Malaysia
Campaign: When Squid Game 2 Bleeds Into Our World

21. Most Creative – Social Commerce

GOLD

GrowthOps Asia
Client Organisation: Telekom Malaysia
Brand: Unifi
Campaign: Unifi Device Fiesta

SILVER

Ampersand Advisory, Fishermen Integrated, The Gaming Company
Client Organisation: Etika
Brand: Goodday
Campaign: Legitimizing Esports, Driving Sales With Malaysia’s First Ever Esports Month

BRONZE

Mad Hat Asia
Client Organisation: Kenvue
Brand: Listerine
Campaign: Listerine Swish & Makan

22. Most Creative – Social Media

GOLD

Good People Network, The Clan, Trapper, REISE, Inspyr Comms Management
Client Organisation: Netflix
Campaign: When Squid Game 2 Bleeds Into Our World

SILVER

Digital People
Client Organisation: Ayam Brand Malaysia
Campaign: Pop Yeh Yeh Bok Bok Raya 2024

BRONZE

Ampersand Advisory, Hamburger Asia
Client Organisation: Alliance Bank
Campaign: From Posts to Participation: How Alliance Bank Heritage Run used Social Media to Boost Cultural Appreciation and Brand Love

23. Most Creative – Sonic Branding

GOLD

M+C Saatchi Group Malaysia, Naga DDB Tribal, OMD (M), PersonEdge, Kingdom Digital Solutions
Client Organisation: CelcomDigi
Campaign: CelcomDigi One Plan

SILVER

Ampersand Advisory, The Chariot Agency
Client Organisation: Nando’s Malaysia
Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You.

BRONZE

FWO Consultancy
Client Organisation: Misto Malaysia
Brand: Fila
Campaign: Fila’s Dominating Malaysia Airwaves Loud & Clear

24. Most Creative – Specific Audience

GOLD

MBCS
Client Organisation: Wipro Unza
Brand: Aiken
Campaign: Aiken’s CNY Glow Up: A Stephen Chow-Inspired Whitening Celebration

SILVER

GrowthOps Asia
Client Organisation: Telekom Malaysia
Brand: Unifi Mobile
Campaign: Freedom Seringgit

BRONZE

Kingdom Digital
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?

25. Most Creative – Video

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing

SILVER

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Acceptance: Uncovering the beauty of a mind unseen

BRONZE

Cake Experiential Communications (Asia)
Client Organisation: AmBank Malaysia
Brand: AmBank Group
Campaign: Light of Hope – Deepavali 2024

26. Most Effective Use - Artificial Intelligence

GOLD

OMD Malaysia
Client Organisation: McDonald’s
Campaign: McDonald’s Inside Out approach – Clean Room Solution for ad impact

SILVER

Kingdom Digital
Client Organisation: CelcomDigi
Campaign: Which Speedster Are You?

BRONZE

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

27. Most Effective Use – B2B Marketing

GOLD

Ampersand Advisory
Client Organisation: Alliance Bank
Campaign: 60 Seconds to Greatness: Redefining the SME Pitch

SILVER

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

BRONZE

Astro Media Solutions
Campaign: Always-On, Always Engaging: The AMS B2B Playbook

28. Most Effective Use – Consumer Insight and Market Research

	GOLD NP Digital Malaysia Client Organisation: The Vida World Brand: VIDA Zero Campaign: Turning Insights into Impact: The Power of Salam Kosong-Kosong in VIDA Zero’s Success
	SILVER Ampersand Advisory (Asterisk) Client Organisation: Ace Canning Brand: Homesoy Campaign: Knowledge Saves Lives: Leveraging Data to Transform Women’s Breast Health
	SILVER MediaCliQ Group, Macam Yes Studios Client Organisation: Allianz Malaysia Campaign: Kisar Terror
	BRONZE Ampersand Advisory Client Organisation: Etika Group of Companies Brand: Goodday Campaign: Record Breaking Sales Growth as Goodday KidSTART participation grows by 1200%

29. Most Effective Use – Content

GOLD

Ampersand Advisory, Fishermen Integrated, The Gaming Company
Client Organisation: Etika Group of Companies
Brand: Goodday
Campaign: Malaysia’s First Ever Senior Esports Team

SILVER

Ampersand Advisory, Astro Media Solutions
Client Organisation: Etika Group of Companies
Brand: Wonda Coffee
Campaign: Keluang Man Takes Over Media To Take Over Minds

BRONZE

Vertixal
Client Organisation: Anchor Food Professional
Brand: Anchor Foodie
Campaign: HOW ANCHOR FOODIE TRIPLED KPIS & CAPTIVATED CONSUMERS WITH SOCIAL MEDIA INGENUITY

30. Most Effective Use – Contextual Advertising

	GOLD THE SHOUT GROUP/FCB SHOUT Client Organisation: RHB Banking Group Brand: RHB Bank Campaign: Less Time Banking, More Time Bonding: RHB’s new mobile banking app turns functional features into emotional benefits
	SILVER Ampersand Advisory Client Organisation: Alliance Bank Campaign: Alliance BizSmart Challenge: Elevator pitch drives 9% sales growth in SME lending
	SILVER Mindmade Creative Communications Client Organisation: Munchworld Brand: Oat Krunch Campaign: Oat Krunch “Goodness ‘o Clock”
	BRONZE Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia Client Organisation: Danone Specialized Nutrition Malaysia Brand: Aptamil™ KID Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference

31. Most Effective Use – Customer Acquisition

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

SILVER

BLWN
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign

BRONZE

One Two Jus
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra

32. Most Effective Use – Digital

GOLD

Ampersand Advisory, The Chariot Agency
Client Organisation: Nando’s Malaysia
Campaign: That’s A Nando’s Thing: We Be We, So You Can Be You.

SILVER

BLWN
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign

BRONZE

NP Digital Malaysia
Client Organisation: The Vida World
Brand: VIDA Zero
Campaign: Zero Guilt, Maximum Impact: VIDA Zero’s Digital-First Success with Salam Kosong-Kosong

33. Most Effective Use – Events (Physical / Virtual)

GOLD

Expert Media Global
Client Organisation: Ajinomoto Malaysia
Brand: AJI-NO-MOTO®
Campaign: Smart Umami Wheels

SILVER

Expert Media Global
Client Organisation: Ajinomoto Malaysia
Brand: “AJINOMOTO” GYOZA
Campaign: AJINOMOTO Gyoza x One Piece

BRONZE

Bravo Events & Entertainment
Client Organisation: Wardah
Campaign: Wardah Skinverse

34. Most Effective Use – Experiential

GOLD

Archetype Malaysia, Design Bloc. Studio
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024

SILVER

The Sudden Impact! Entertainment Company
Client Organisation: Sunway Lagoon
Brand: NIGHTS OF FRIGHT®10
Campaign: NIGHTS OF FRIGHT®10 – ‘ICONIC.EPIC.SCARY.’ FEATURING SILENT HILL

BRONZE

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: On Ground, Online, In Hearts: A Cultural Experience That United a Region

35. Most Effective Use – Government Sector / Non-Profit Marketing

GOLD

Mechanikos
Client Organisation: Ministry of Health
Campaign: Agenda Nasional Malaysia Sihat: Malaysia’s Immersive Healthverse

SILVER

Ratio:Cause
Client Organisation: Ministry of Communications, Content Forum
Brand: Online Safety IRL
Campaign: Online Safety IRL Campaign

BRONZE

Expert Media Global
Client Organisation: Ajinomoto Malaysia
Campaign: Seni Dalam Rasa

36. Most Effective Use – Influencers / KOLs

GOLD

Mindmade Creative Communications
Client Organisation: OFFSPRING
Campaign: Malaysia’s First Science-Backed Diaper Campaign

SILVER

Archetype Agency
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024

BRONZE

Sevenvault
Client Organisation: Beiersdorf (Malaysia)
Brand: NIVEA
Campaign: NIVEA KOLs Club Project

37. Most Effective Use – Integrated Media

GOLD

One Two Jus
Client Organisation: Maybank
Campaign: Raya Lebih Ekstra

SILVER

Archetype Agency
Client Organisation: IKEA Malaysia
Campaign: IKEA Snooze Fest 2024

BRONZE

THE SHOUT GROUP/FCB SHOUT
Client Organisation: Spritzer
Campaign: Tambah Spritzer Sparkling, Raya Lagi Happening

38. Most Effective Use – Launch / Re-Launch

GOLD

NP Digital Malaysia
Client Organisation: Takaful Malaysia
Brand: Kaotim
Campaign: Kaotim Car and Kaotim Motor: Renew in Just a Few Clicks?

SILVER

GrowthOps Asia
Client Organisation: Shell
Brand: Shell FuelSave
Campaign: A Quest for More

BRONZE

Alpha Access PR
Client Organisation: Boost Bank
Campaign: Launching Boost Bank: Malaysia’s First Digital Bank with A Pioneering Embedded Banking Platform

39. Most Effective Use – Loyalty & CRM

GOLD

OMD Malaysia
Client Organisation: McDonald’s
Campaign: ‘Data Driven Revival’ – How McDonald’s CRM Segmentation Rekindled Lapsed Users & Maximized Loyalist Sales

SILVER

NP Digital Malaysia
Client Organisation: Maybank
Campaign: MAE-llionaire: Transact, Earn, and Win Big

BRONZE

Ampersand Advisory
Client Organisation: Rev Edition
Brand: Hoka
Campaign: Fly Human Fly

40. Most Effective Use - Mobile

GOLD

NP Digital Malaysia
Client Organisation: Maybank
Campaign: Maybank Trade MY App – A Seamless New Era for Mobile Trading

SILVER

NP Digital Malaysia
Client Organisation: Maybank
Campaign: MAE-llionaire: Mobile-First Banking, Rewarding Every Tap

BRONZE

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Less Time Banking, More Time Bonding: RHB’s new mobile banking app turns functional features into emotional benefits

41. Most Effective Use - Multicultural Marketing

GOLD

Ampersand Advisory
Client Organisation: Etika Group of Companies
Brand: Pepsi
Campaign: Uniting East Malaysia Through Culture, Celebration, and Pepsi

SILVER

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing

BRONZE

Mindmade Creative Communications
Client Organisation: Munchworld
Brand: Munchy’s
Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign

42. Most Effective Use – Omnichannel

GOLD

BLWN
Client Organisation: Express Rail Link
Brand: KLIA Ekspres
Campaign: The Ekspres Campaign

SILVER

Ampersand Advisory
Client Organisation: Rev Edition
Brand: Hoka
Campaign: Fly Human Fly

BRONZE

Ink Marketing
Client Organisation: Shojikiya
Brand: Nissin
Campaign: Nissin Big Cup Noodles

43. Most Effective Use – Social Commerce

GOLD

GrowthOps Asia
Client Organisation: Telekom Malaysia
Brand: Unifi
Campaign: Unifi Device Fiesta

SILVER

Ampersand Advisory
Client Organisation: Loob Holdings
Brand: Tealive
Campaign: From Segmentation to Sales: Social Commerce Delivered Results for Tealive

BRONZE

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs

44. Most Effective Use – Social Media

	GOLD One Two Jus Client Organisation: Maybank Campaign: Raya Lebih Ekstra
	SILVER Mindmade Creative Communications Client Organisation: Munchworld Brand: Munchy’s Campaign: Munchy’s “Taste Munchy’s, Taste Happiness” Campaign
	BRONZE Ampersand Advisory, The Chariot Agency Client Organisation: Nando’s Malaysia Campaign: Nando’s PERi-crackle Drives Furious Flavours And Sales
	BRONZE Newnormz (My Weekend Plan) Client Organisation: Techtrans Advanced Brand: Taiwan Excellence Campaign: One Habit, One Earth: Taiwan Excellence Sustainability Challenge

45. Most Effective Use – Specific Audience

GOLD

Mindmade Creative Communications
Client Organisation: OFFSPRING
Campaign: Malaysia’s First Science-Backed Diaper Campaign

SILVER

Ampersand Advisory (Asterisk)
Client Organisation: Ace Canning
Brand: Homesoy
Campaign: Stop That Dot: Homesoy 3.0 Empowers Women to Take Charge of Breast Health

BRONZE

Rockstar Digital, part of Kingdom Digital, Wavemaker Malaysia
Client Organisation: Danone Specialized Nutrition Malaysia
Brand: Aptamil™ KID
Campaign: The First Growing-up Milk That Empowered C-section Parents to C the Difference

46. Most Effective Use – Video

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: Forgiveness: A true story that turned national unrest into collective healing

SILVER

SA INDIE
Client Organisation: Texas Chicken Malaysia
Campaign: BIZZKIT & The Breakfast Crew

BRONZE

Kredence Creative Solutions
Client Organisation: Julie’s Biscuits
Campaign: Julie’s Biscuits National Day Campaign

47. Most Effective Use – Zero-Party Data

GOLD

THE SHOUT GROUP/FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: #JomSapot BeliLokal: Turning a Malaysian star into an AI-mbassador for local SMEs