2022 MARKies Winners

Overall Creative Ideas MARKie

Entropia – Part of Accenture Song

Overall Media Usage MARKie

Entropia – Part of Accenture Song

1. Most Creative – Audio

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: SEMPURNA – Malaysia’s First Sign Language Musical Campaign

SILVER

PHD Media, Ensemble Worldwide
Client Organisation: Wipro Unza
Brand: Safi
Campaign: Safi – How #SISREDAHJE Anthem shake the world of hijabi transform +40% sales uplift!

BRONZE

Invictus Blue Group
Client Organisation: F&N Beverages
Brand: Teh Tarik Ori F&N
Campaign: F&N Turns A Problem Into A Nationwide Dance Party!

2. Most Creative – B2B Marketing

GOLD

Noir by Entropia
Client Organisation: Etika
Brand: Pepsi
Campaign: Pepsi Flexes Retailment Experience to the NEXT Level

SILVER

4 Thirteen, Aspect Ratio Studios, OMD
Client Organisation: Allianz
Campaign: ABSolutely (Allianz Business Shield)

BRONZE

Entropia – Part of Accenture Song
Client Organisation: Telekom Malaysia
Brand: Unifi
Campaign: Breaking the fourth wall in interactive storydoing

3. Most Creative – Campaign Pivot

GOLD

GO Communications
Client Organisation: EP PLUS
Brand: SmectaGO
Campaign: Take a Stand with SmectaGO

SILVER

Ampersand Advisory
Client Organisation: Shiseido Malaysia
Brand: Shiseido Ultimune
Campaign: Covid Constrained? Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women

BRONZE

The Clan
Client Organisation: Maybank
Brand: MAE by Maybank2u
Campaign: MAE-ke It Ong Campaign

4. Most Creative – Communications / Public Relations

GOLD

GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO x Adidas Brick Kicks

SILVER

GO Communications
Client Organisation: Genting
Campaign: Genting SkyWorlds

BRONZE

Noir by Entropia
Client Organisation: Etika
Brand: Goodday Milk
Campaign: A CSR That Got Kids Turning Scary Frontliners into Happee Frontliners

5. Most Creative – Content Marketing

GOLD

GO Communications
Client Organisation: Genting
Campaign: Genting SkyWorlds

SILVER

FCB SHOUT

Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling

BRONZE

GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO x Adidas Brick Kicks

6. Most Creative – COVID-19 Response

GOLD

Noir by Entropia
Client Organisation: Etika
Brand: Goodday Milk
Campaign: A Happee PPE Frontliner Makeover – Designed For the Children, By the Children!

SILVER

Maxis eCommerce & Retail
Client Organisation: MR.DIY
Campaign: Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation

BRONZE

M&C Saatchi
Client Organisation: Celcom
Campaign: U OK Tak

7. Most Creative – Customer Engagement

GOLD

Noir by Entropia
Client Organisation: Etika
Brand: Goodday Milk
Campaign: How Goodday Got Kids to Turn Scary Frontliners into Happee Frontliners

SILVER

Entropia – Part of Accenture Song
Client Organisation: Telekom Malaysia
Brand: Unifi
Campaign: Breaking the fourth wall in interactive storydoing

BRONZE

Entropia – Part of Accenture Song
Client Organisation: Fonterra Malaysia
Brand: Connected Mums Club
Campaign: Winning mommies with marketing 4.0

8. Most Creative – Digital

GOLD

Noir by Entropia
Client Organisations : Unilever (Malaysia) Holdings, Netflix
Brands: Magnum, Netflix
Campaign: The Sweet Goodbye

SILVER

Noir by Entropia
Client Organisation: GrabTaxi Holdings
Brand: GrabSupermarket
Campaign: The Gift of Magic

BRONZE

Maxis eCommerce & Retail
Client Organisation: MR.DIY
Campaign: Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation

9. Most Creative – Esports Marketing

GOLD

The Chariot Agency
Client Organisation: Costa Express Malaysia
Brand: Costa Coffee Malaysia
Campaign: Gooderlympics

SILVER

4 Thirteen Group, ADA, Truth Communications
Client Organisation: Celcom Mobile
Brand: Yoodo
Campaign: Yoodo Dominating The Malaysian Esports Scene

BRONZE

The Gaming Company
Client Organisation: Axie Infinity
Campaign: GalAxie Cup 2021

10. Most Creative – Event (Physical/Virtual)

GOLD

GO Communications
Client Organisation: NOBU Kuala Lumpur
Campaign: Seasons of Change

SILVER

GO Communications
Client Organisation: Genting
Campaign: Genting SkyWorlds

BRONZE

Noir by Entropia
Client Organisation: PepsiCo (Malaysia)
Brand: Pepsi
Campaign: Triggering a Blackout on Screens to Light Up Mealtimes in Eateries

11. Most Creative – Experiential

	GOLD Rantau Golin, Brand Care Client Organisation: ATLAS Vending Campaign: First Braille-Enabled Vending Machine
	SILVER Noir by Entropia Client Organisation: Etika Brand: Pepsi Campaign: Pepsi Transforms an Ordinary Action to an Extraordinary Experience
	SILVER Noir by Entropia Client Organisation: PepsiCo (Malaysia) Brand: Pepsi Campaign: 1st AR Concert In A Bottle
	BRONZE SKALE Client Organisation: CapitaLand Malaysia Campaign: CapitaLand Plant Rewards

12. Most Creative – Government Sector / Non-Profit Marketing

GOLD

The Chariot Agency
Client Organisation: National Cancer Society Malaysia (NCSM)
Brand: The Balls Towel
Campaign: The Balls Towel

SILVER

Rantau Golin, Brand Care
Client Organisation: ATLAS Vending
Campaign: First Braille-Enabled Vending Machine

BRONZE

Xttack Event
Client Organisation: Boehringer Ingelheim
Campaign: For Your Sweetheart: Think Diabetes, Think Heart

13. Most Creative – Influencers / KOLs

GOLD

The Chariot Agency, C27
Client Organisation: Netflix Malaysia
Brand: Netflix
Campaign: Money Heist: La Banda ke Bandar / La Banda is Coming to Town

SILVER

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling

BRONZE

The Clan
Client Organisation: Nestle Products
Brand: Nespresso Malaysia
Campaign: Nespresso Summer Camapgin

14. Most Creative – Integrated Media

GOLD

Entropia – Part of Accenture Song
Client Organisation: Drinkies Malaysia
Campaign: Raising the bar – experiential party platform by drinkies

SILVER

Yellow Leads
Client Organisation: YL Brands
Brand: RED EAGLE
Campaign: 油你开始 (The Treasure of Family)

BRONZE

Astana International
Client Organisation: Petron Malaysia
Campaign: Petron Jom Jalan Jalan

15. Most Creative – Launch / Re-Launch

GOLD

Noir by Entropia
Client Organisations: Unilever (Malaysia) Holdings, Netflix
Brands: Magnum, Netflix
Campaign: The Sweet Goodbye

SILVER

Ampersand Advisory
Client Organisation: Shiseido Malaysia
Brand: Shiseido Ultimune
Campaign: Launching In Covid 19 With VR 7! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women

BRONZE

Mad Hat Asia
Client Organisation: Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition 2021 – Teroka Lokal

16. Most Creative – Multicultural Marketing

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling

SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional (TNB)
Campaign: TNB Presents: Raikan Malaysia Kita

BRONZE

M&C Saatchi
Client Organisation: Celcom
Campaign: Celcom Penang

17. Most Creative – Out-of-Home

GOLD

Conten.T
Client Organisation: Coach
Campaign: Coach x Basquiat

SILVER

DreamsKingdoms
Client Organisation: DuitNow
Campaign: Experience a billboard come to life with DuitNow

BRONZE

M&C Saatchi
Client Organisation: Celcom
Campaign: Xpax Revamp

18. Most Creative – Social Media

GOLD

Naga DDB Tribal
Client Organisation: Etika Holdings
Brand: WONDA 3-in-1 Coffee
Campaign: WONDA Merdeka 2021

SILVER

M&C Saatchi
Client Organisation: Celcom
Campaign: Xpax Revamp

BRONZE

Noir by Entropia
Client Organisation: Tenaga Nasional (TNB)
Campaign: Nian-tastic New Start

19. Most Creative – Specific Audience

GOLD

Noir by Entropia
Client Organisation: Etika
Brand: Goodday Milk
Campaign: The World’s First Child-Friendly PPE Suit – Designed For the Children, By the Children!

SILVER

GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO x Adidas Brick Kicks

BRONZE

FCB SHOUT
Client Organisation: Hawley & Hazel Malaysia
Brand: Darlie
Campaign: EXPECTATIONS – Resetting The Benchmarks For Mothers

20. Most Creative – Video

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: LOVE CARRIES ON – A Chinese New Year story that took the world by storm

SILVER

Noir by Entropia
Client Organisation: Tenaga Nasional (TNB)
Campaign: TNB Presents: Seed-sational Deepavali

BRONZE

4 Thirteen, Aspect Ratio Studios, OMD
Client Organisation: Allianz
Campaign: ABSolutely (Allianz Business Shield)

21. Most Effective Use – Audio

GOLD

OMD, Leo Burnett
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Extending the heat of the 3x Spicy Ayam Goreng McD with audio channel

SILVER

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: SEMPURNA – Malaysia’s First Sign Language Musical Campaign

BRONZE

Scarlet
Client Organisation: KK Supermart
Campaign: KK Supermart Audio Jingle

22. Most Effective Use – B2B Marketing

GOLD

SKALE, GGTV
Client Organisation: Fonterra Brands Malaysia
Brand: Anchor Food Professionals
Campaign: Anchor Legendairy Dream Rewards

SILVER

VoxEureka
Client Organisation: BMW Group Malaysia
Brand: VoxEureka
Campaign: RE:GENERATE

BRONZE

Rantau Golin, Brand Care
Client Organisation: ATLAS Vending
Campaign: #SapotSME

23. Most Effective Use – Consumer Insight and Market Research

GOLD

Ampersand Advisory
Client Organisation: Shiseido Malaysia
Brand: Shiseido Ultimune
Campaign: Data Helps Win Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia

SILVER

Digitas Malaysia
Client Organisation: Samsung Malaysia
Campaign: Unfolding Success For Samsung Galaxy Fold3 & Flip3

BRONZE

PHD Media, Annalect
Client Organisation: Subway Malaysia
Brand: Subway
Campaign: Stomping down barriers in O2O marketing to deliver 10x growth

24. Most Effective Use – Content

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling

SILVER

GO Communications
Client Organisation: Genting
Campaign: Genting SkyWorlds

BRONZE

GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO x Adidas Brick Kicks

25. Most Effective Use – Customer Acquisition

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: OCEAN HARMONY – Bringing life back to the oceans, one card at a time.

SILVER

Noir by Entropia
Client Organisation: TT dotCOM
Brand: TIME Internet
Campaign: TIME Kabel Besar – The Ultimate Strategy for Customer Acquisition

BRONZE

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: GOLDEN WISDOM – How RHB captured a new audience by turning traditional culture into modern art-vertisements

26. Most Effective Use – Digital

GOLD

Noir by Entropia
Client Organisation: TT dotCOM
Brand: TIME Internet
Campaign: TIME Kabel Besar – The Strong Connection To The Digital Realm

SILVER

Mad Hat Asia
Client Organisation: ekaterra
Brand: Lipton
Campaign: Sekuat Rasa Teh, Seerat Ikatan Kasih

BRONZE

Entropia – Part of Accenture Song
Client Organisation: Nespresso
Campaign: Coffeerithm’ powering Nespresso’s commerce growth

27. Most Effective Use – Esports Marketing

GOLD

OMD, Leo Burnett, C27
Client Organisation: McDonald’s Malaysia
Brand: McDelivery
Campaign: First Blood: Strengthening McDelivery’s Ownership of the E-sports Segment through a Global-first Partnership

SILVER

Aiken Digital
Client Organisation: Tokenize Malaysia
Campaign: When Crypto gets married to Esports

BRONZE

4 Thirteen Group, ADA, Truth Communications
Client Organisation: Celcom Mobile
Brand: Yoodo
Campaign: Yoodo Dominating The Malaysian Esports Scene

28. Most Effective Use – Events (Physical / Virtual)

GOLD

GO Communications
Client Organisation: EP PLUS
Brand: SmectaGO
Campaign: Take a Stand with SmectaGO

SILVER

Light Up 7
Client Organisation: Bursa Malaysia
Campaign: Bursa Marketplace Fair 2021

BRONZE

MP Events (Pico Malaysia)
Client Organisation: Malaysia Digital Economy Corporation (MDEC)
Campaign: Malaysia Digital Creativity Festival (MyDCF) 2021

29. Most Effective Use – Experiential

GOLD

Entropia – Part of Accenture Song
Client Organisation: Drinkies Malaysia
Campaign: Raising the bar – experiential party platform by drinkies

SILVER

GO Communications
Client Organisation: EP PLUS
Brand: SmectaGO
Campaign: Take a Stand with SmectaGO

BRONZE

Ampersand Advisory
Client Organisation: Shiseido Malaysia
Brand: Shiseido Ultimune
Campaign: No Events? No Problem! Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings The Tokyo Ginza Street Experience To Your Mobile Phone

30. Most Effective Use – Government Sector / Non-Profit Marketing

GOLD

Vennea
Client Organisation: Yayasan Budi Ihsan Malaysia (YBIM)
Campaign: Program Kembara Qurban

SILVER

VoxEureka
Client Organisation: Digi
Campaign: Digi Yellow Heart

BRONZE

Ampersand Advisory, Grey, Go Comm
Client Organisation: Coway Malaysia
Campaign: For the People, By the People, With the People: how Coway’s WE STAND AS ONE CSR campaign drove record sales without hard-selling any product

31. Most Effective Use – Influencers / KOLs

GOLD

Entropia Blanc
Client Organisation: Delivery Hero
Brand: foodpanda
Campaign: foodpanda Influencer Campaign

SILVER

GO Communications
Client Organisation: LEGO Malaysia
Campaign: LEGO x Adidas Brick Kicks

BRONZE

Yellow Paper Plane
Client Organisation: ISUZU Malaysia
Brand: ISUZU D-MAX X-TERRAIN
Campaign: Steering ISUZU Into The Right Direction – Winning Hearts, Winning Customers

32. Most Effective Use – Integrated Media

GOLD

Noir by Entropia
Client Organisation: Etika
Brand: GOODDAY
Campaign: How Goodday Milk turned frowns into smiles!

SILVER

Maxis eCommerce & Retail
Client Organisation: XIXILI Intima
Campaign: Championing Body Positivity with The Perfect Fit For All

BRONZE

Xttack Event
Client Organisation: Boehringer Ingelheim
Campaign: For Your Sweetheart: Think Diabetes, Think Heart

33. Most Effective Use – Launch / Re-Launch

GOLD

GO Communications
Client Organisation: Genting
Campaign: Genting SkyWorlds

SILVER

GO Communications
Client Organisation: EP PLUS
Brand: SmectaGO
Campaign: Take a Stand with SmectaGO

BRONZE

Noir by Entropia, Fishermen Integrated Malaysia
Client Organisation: TT dotCOM
Brand: TIME Internet
Campaign: TIME Kabel Besar – Stamped Its Territory With The Strongest Connection!

34. Most Effective Use – Loyalty & CRM

GOLD

Entropia
Client Organisation: Watsons Malaysia
Campaign: Watsons KAWKAW Deals | Weekly Promos

SILVER

Entropia
Client Organisation: Heineken Malaysia
Brand: Drinkies
Campaign: Always On – Stay Thirsty

BRONZE

Digitas Malaysia
Client Organisation: Nestle Malaysia
Brand: Nestle Infant Nutrition
Campaign: Building A Connected Ecosystem For Nestlé Infant Nutrition To Grow, Engage & Retain Parents

35. Most Effective Use - Mobile

GOLD

OMD, Leo Burnett
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: Navigating the Way to Increase Footwall to McD with Waze

SILVER

Ampersand Advisory
Client Organisation: Shiseido Malaysia
Brand: Shiseido Ultimune
Campaign: Innovation Helps Win Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone

BRONZE

Noir by Entropia
Client Organisation: Etika
Brand: Calpis
Campaign: Calpis Encourages Gen Z’s to Dance to Fame

36. Most Effective Use - Multicultural Marketing

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling

SILVER

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: GOLDEN WISDOM – How RHB captured a new audience by turning traditional culture into modern art-vertisements

BRONZE

FCB SHOUT, GO Communications
Client Organisation: PepsiCo Malaysia
Brand: Quaker Oats
Campaign: RASA SAYANG RASA KUAT – Helping the Malay segment navigate ramadan with a fresh insight

37. Most Effective Use – Programmatic Marketing

GOLD

Noir by Entropia
Client Organisation: TT dotCOM
Brand: TIME Internet
Campaign: TIME Kabel Besar – When Precision Meets Planning

SILVER

Assembly
Client Organisation: YES
Campaign: YES Drives Digital Connectivity In Malaysia

BRONZE

PHD Media, VMLY&R Commerce
Client Organisation: Subway Malaysia
Brand: Subway
Campaign: Subway – A Cookie for a Footfall in the Cookieless World

38. Most Effective Use – Social Media

GOLD

OMD, Leo Burnett, C27
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: McDonald’s x BTS: Creating a DYNAMITE Social Buzz with Pop Culture

SILVER

Entropia – Part of Accenture Song
Client Organisation: Nestle – Nespresso
Campaign: The art of sustainability with Red Hong Yi

BRONZE

Kingdom Digital Solutions
Client Organisation: Alliance Cosmetics
Brand: SILKYGIRL
Campaign: SILKYGIRL’s Sweet Treats Campaign

39. Most Effective Use – Specific Audience

GOLD

VoxEureka
Client Organisation: Digi
Campaign: Digi Yellow Heart

SILVER

Maxis eCommerce & Retail
Client Organisation: Fitness Concept
Campaign: Fitspo Redefined: Strengthening the nation one fitness goal at a time

BRONZE

Trinergy
Client Organisation: Allianz Malaysia
Campaign: Allianz 111 Motor

40. Most Effective Use – Video

GOLD

FCB SHOUT
Client Organisation: RHB Banking Group
Brand: RHB Bank
Campaign: ALLY AGAINST ADVERSITY – Shining the spotlight on Malaysian resilience with the power of storytelling

SILVER

OMD, Leo Burnett
Client Organisation: McDonald’s Malaysia
Brand: McDonald’s
Campaign: #SyukurBersyukur: How Good Content Can Travel Further and Make a Big Impact