Winners

Media Campaign of the Year
Voice of contemporary
Media of the Year
Yahoo Hong Kong
1. Best Audience Acquisition & Retention Strategy
Metro Broadcast
Hit Awards 2021
TOPick
Hong Kong Economic Times
Equipping Well, Shaping the Future
Yahoo Hong Kong
Bayer HealthCare
Bayer – Unlocking the Menstrual Cycle
2. Best Custom Event
Metro Broadcast
Primary School Quiz 2021
DL
DBS Bank (Hong Kong)
Moment of Purpose
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
3. Best Engagement Strategy
TOPick
Hong Kong Economic Times
Equipping Well, Shaping the Future
Metro Broadcast
Primary School Quiz 2021
Metro Broadcast
Hit Awards 2021
4. Best Launch/Rebranding
Mill MILK
Mill MILK – For the love of Hong Kong
DL
Voice of contemporary
Our China Story
Our Hong Kong Foundation
Modern China in 90 Seconds
5. Best Media Campaign – Creative
DL
DBS Bank (Hong Kong)
Moment of Purpose
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEE KUM KEE
LEE KUM KEE x Ohpama Parent-kid Cooking Journey
Metro Broadcast
Hit Awards 2021
Yahoo Hong Kong
Nan Fung Development
LP10’s Perfect 10 Launch with Eco-Rich Seagull Mascot
6. Best Media Campaign – Digital
CTgoodjobs
DBS Bank (Hong Kong)
Employer Branding Campaign
CTgoodjobs
The Hong Kong Jockey Club Charities Trust
Jockey Club Age-friendly City Project – “The New Olds” Campaign
Yahoo Hong Kong
Constitutional and Mainland Affairs Bureau
The Constitution and the Basic Law Internet Game 2021
7. Best Media Campaign – Experiential
Mill MILK
Mill MILK Neighborhood in Causeway Bay
Yahoo Hong Kong
SoFi Hong Kong
SoFi x Yahoo Finance Youth Program “Hunger Investment Game”
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
8. Best Media Campaign – Integrated Media
Vogue Hong Kong
Samsung Electronics HK Co.
Mirror Forever: Pillow Talk
Metro Broadcast
Hit Awards 2021
Metro Broadcast
Primary School Quiz 2021
9. Best Media Campaign – KOL
MTR advertising
JCDecaux Transport
Summer Sports Fiesta
Esquire HK
South China Morning Publishers
Tyson Yoshi x Gareth T. “december” Music Video
ELLE HK
Gucci
Festive Magical Factory
10. Best Media Campaign – Out-of-Home/DOOH
Yahoo Hong Kong
livi bank
livi PayLater Campaign
JCDecaux Cityscape
Illuminated Tramcar Parade
XGD Media
Monkey Kingdom
Wukong NFT
11. Best Media Campaign – Social
Esquire HK
South China Morning Publishers
Tyson Yoshi x Gareth T. “december” Music Video
Yahoo Hong Kong
Warner Music Group
Warner Music – Music to warm your heart
Yahoo Hong Kong
BetterMe Magazine #ThisToo_ShallPass
LEGEND PUBLISHING (HK)
Oriental Watch Company
Take your time
12. Best Media Campaign – Targeted Audience
TOPick
Hong Kong Economic Times
Equipping Well, Shaping the Future
Metro Broadcast
Primary School Quiz 2021
Yahoo Hong Kong
HSBC Asset Management
HSBC ESG Investment Campaign

 

13. Best Media Campaign – Video
Mill MILK
New Balance
Retro route back to 70’s
DL
Voice of contemporary
HK01
Towngas
160th Anniversary Campaign
14. Best Original Content
Mill MILK
Life as a nomad
Our China Story
Our Hong Kong Foundation
Modern China in 90 Seconds
ELLE HK, Harper’s BAZAAR, Esquire, Cosmopolitan
South China Morning Publishers
The Editors Season II
15. Best Partnership Strategy
Yahoo Hong Kong
Bayer HealthCare
Bayer – Unlocking the Menstrual Cycle
Yahoo Hong Kong
AXA China Region Insurance Company
AXA Thought Leadership Content Series
Yahoo Hong Kong
Hang Seng Bank
HSB US Stock Trading Service Launch Campaign
16. Best Promotion Strategy
DL
Voice of contemporary
MTR advertising
JCDecaux Transport
Innovate Festival
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
17. Best Result-Driven Campaign
OHPAMA.COM (RAYMA, SING TAO GROUP)
LEISURE & CULTURAL SERVICES DEPARTMENT
LITTLE MUSEUM KOL
Yahoo Hong Kong
livi bank
livi PayLater Campaign
Yahoo Hong Kong
Bayer HealthCare
Bayer – Unlocking the Menstrual Cycle
18. Best Sponsorship Campaign
DL
DBS Bank (Hong Kong)
Moment of Purpose
Yahoo Hong Kong
Warner Music Group
Warner Music – Music to warm your heart
Yahoo Hong Kong
SoFi Hong Kong
SoFi x Yahoo Finance Youth Program “Hunger Investment Game”
19. Best Use of Branded Content
DL
Voice of contemporary
Yahoo Hong Kong
Warner Music Group
Warner Music – Music to warm your heart
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
21. Best Use of Mobile/App

MTR advertising
JCDecaux Transport
Summer Sports Fiesta

Yahoo Hong Kong
Constitutional and Mainland Affairs Bureau
The Constitution and the Basic Law Internet Game 2021
CTgoodjobs
Self-Introduction Video
22. Best Use of Multi-Channels
CTgoodjobs
The Hong Kong Jockey Club Charities Trust
Jockey Club Age-friendly City Project – “The New Olds” Campaign
DL
Voice of contemporary
Metro Broadcast
Hit Awards 2021
23. Best Use of Technology
Metro Broadcast
Primary School Quiz 2021
Yahoo Hong Kong
livi bank
livi PayLater Campaign
Yahoo Hong Kong
American Express International, Inc.
AMEX – Never Stop Exploring
25. Best Corporate Social Responsibility Media
AM730 Media
26. Best Digital Media
TOPick
27. Best e-Commerce Media
Yahoo Hong Kong
28. Best Influential Media
JCDecaux Transport
29. Best Informative Media
TOPick
30. Best Innovative Media
Mill MILK
31. Best Interactive Media
Yahoo Hong Kong
32. Best OOH Media
JCDecaux Transport
33. Best Programmatic DOOH Media
JCDecaux Cityscape
34. Best Start-Up Media
Mill MILK

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