2026 Winners
Media of the Year
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TVB |
Media Agency of the Year
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OMD Hong Kong |
Media Campaign of the Year
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Back to the Beginning |
02. Best Corporate Social Responsibility (CSR) Initiative
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Sing Tao News Corporation Campaign: “Praise Quest” — World Record-Breaking Challenge to Promote a Culture of Praise |
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MTR* advertising, JCDecaux Transport Client: The Nature Conservancy Campaign: MTR* advertising – The Nature Conservancy Dress Green Day |
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Asiaray Media Group Client: Lam Kwun King Memorial Fund Campaign: Spreading the Smiles, Light up Hong Kong’s Screens with Joy |
03. Best Creative Campaign
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agencies: OMD Hong Kong, BBDO Hong Kong |
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TVB, Mill Milk Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band Agencies: WPP Media Hong Kong, BYFA Consultancy |
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TVB Client: DINGZHI DENTAL Campaign: Redefining Cross-Border Dental Excellence |
04. Best Custom Execution
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agencies: OMD Hong Kong, BBDO Hong Kong |
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MTR* advertising, JCDecaux Transport Client: Vita Campaign: MTR* advertising – Vita Cold Brew No Sugar Tea Keep Going Campaign Agency: Dentsu |
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Bravo Media Client: Invesco Campaign: Invesco QQQ ETF Hong Kong Cross-Listing Campaign Agency: AsiaPac Net Media |
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Bravo Media Client: Pocari Sweat Pocari Sweat Ion Water x Jace Chan Concert Agency: Dentsu X |
05. Best Data-Driven Campaign
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
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Midland Realty Campaign: Truth Loop Agency: WPP Media Hong Kong |
06. Best Digital Out-of-Home (DOOH) Offering
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
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Asiaray Media Group Client: Vitasoy International Campaign: Nathan Road: Stop. Sense. Play Agency: Carat Media Services Hong Kong |
08. Best Event / Experiential Activation
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agencies: OMD Hong Kong, BBDO Hong Kong |
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TVB, Mill Milk Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band Agencies: WPP Media Hong Kong, BYFA Consultancy |
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TVB Client: Bank of China (Hong Kong) (BOCHK) Campaign: BOCHK Wealth Expo 2025 |
09. Best Geo-Targeted Media Offering
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Midland IC&I Campaign: Democratizing Location Intelligence Agency: WPP Media Hong Kong |
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MTR* advertising, JCDecaux Transport Client: Wong To Yick Campaign: MTR* advertising – Wong To Yick Perseverance: The Champion’s Choice Agency: Sortie Agency |
11. Best Interactive Media Offering
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
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Asiaray Media Group Client: Vitasoy International Campaign: Nathan Road: Stop. Sense. Play Agency: Carat Media Services Hong Kong |
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Bravo Media Campaign: MTR^ advertising: MoonBox Get! O2O Game |
12. Best Localised Media Offering
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agencies: OMD Hong Kong, BBDO Hong Kong |
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Bravo Media Client: Hang Heung Cake Shop Campaign: MTR^ advertising: “Taste of Hang Heung ‧ Heritage of Hong Kong” Hang Heung 105th Campaign |
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MTR* advertising, JCDecaux Transport Client: Standard Chartered, Cathay Campaign: MTR* advertising – Standard Chartered Cathay Mastercard Tokyo Marathon 2026 Campaign Agency: Publicis Media |
13. Best Original Content Creation
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agencies: OMD Hong Kong, BBDO Hong Kong |
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TVB Client: Herbalgy Pharmaceutical Campaign: Heroes in White Agency: Sortie Agency |
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CTgoodjobs Client: Hang Seng Bank Campaign: Hang Seng Bank Employer Branding Series |
14. Best Out-of-Home (OOH) Offering
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MTR* advertising, HKIA advertising, JCDecaux Transport Client: Cathay Pacific Campaign: MTR* advertising & Hong Kong International Airport advertising – Cathay Pacific 80th Anniversary Campaign Agency: Digitas Hong Kong |
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MTR* advertising, JCDecaux Transport Client: HKTVmall Campaign: MTR* advertising – HKTVmall CASHBACK campaign Agencies: Omelette Digital, Omnicom Media |
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Asiaray Media Group Client: Vitasoy International Campaign: Nathan Road: Stop. Sense. Play Agency: Carat Media Services Hong Kong |
15. Best Retail Media Offering
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Wellcome Campaign: Everyday Value launch campaign Agencies: Omnicommedia Group, Fevaworks Solutions (HK) |
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PARKnSHOP O+O Retail Media Network Client: PARKnSHOP Campaign: Find Out Your FBTI Food Personality Agency: IDEER |
16. Best Sponsorship or Partnership Offering
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agencies: OMD Hong Kong, BBDO Hong Kong |
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VOGUE HONG KONG, GQ HONG KONG Client: THE HENDERSON Campaign: DOUBLEVISION 2026 |
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TVB Client: Bank of China (Hong Kong) (BOCHK) Campaign: BOCHK Wealth Expo 2025 |
17. Best Video / Streaming Offering
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TVB, Mill Milk Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band Agencies: WPP Media Hong Kong, BYFA Consultancy |
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TVB Client: Herbalgy Pharmaceutical Campaign: Heroes in White Agency: Sortie Agency |
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
18. Best Audience Acquisition & Retention Strategy
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dentsu X Client: Asahi Campaign: ASAHI IN YOUR AREA |
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WPP Media, Midland Realty Campaign: Midland AI Search: Digital Innovations for Smarter Property Decisions |
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Midland IC&I, WPP Media Campaign: Democratizing Location Intelligence |
19. Best Branded Content Strategy
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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BYFA Consultancy Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band |
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PARKnSHOP, IDEER Campaign: Find Out Your FBTI Food Personality |
20. Best Creative Use of Media
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OMD Hong Kong, BBDO Hong Kong Client: McDonald’s Hong Kong Campaign: Back to the Beginning |
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TVB Client: Herbalgy Pharmaceutical Campaign: Heroes in White Agency/Media Partner: Sortie Agency |
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MTR* advertising, JCDecaux Transport, WPP Media Client: Coca Cola Campaign: MTR* advertising – Coca Cola Share a Coke Campaign |
21. Best Data-Driven Media Strategy
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Spark Foundry Clients: Citibank Hong Kong, Mastercard Asia Pacific Campaign: Citi Prestige® – Voyage into elevated indulgence |
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WPP Media Client: Hang Seng Bank Campaign: Plan Smart! Maximise Every Dollar of Your Salary |
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
22. Best Digital Media Strategy
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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PARKnSHOP, IDEER Campaign: Find Out Your FBTI Food Personality |
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WPP Media Client: Hang Seng Bank Campaign: Plan Smart! Maximise Every Dollar of Your Salary |
23. Best Gamification Strategy
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Asiaray Media Group Client: Vitasoy International Campaign: Nathan Road: Stop. Sense. Play Agency/Media Partner: Carat Media Services Hong Kong |
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
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PARKnSHOP, IDEER Campaign: Find Out Your FBTI Food Personality |
24. Best Influencer / Creator Strategy
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BYFA Consultancy Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band |
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MTR* advertising, JCDecaux Transport Client: Herbalgy Pharmaceutical Campaign: MTR* advertising – Keung To x Herbalgy x Touch Cool Campaign Agency/Media Partner: Sortie Agency |
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OMD Hong Kong, BBDO Hong Kong Client: McDonald’s Hong Kong Campaign: Back to the Beginning |
25. Best Integrated Media Strategy
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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Mitopia Client: Jebsen Wines & Spirits, Marqués de Riscal Campaign: Risk All by Marqués de Riscal Agency/Media Partner: Afterworkshop |
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MTR* advertising, JCDecaux Transport Client: HKTVmall Campaign: MTR* advertising – HKTVmall CASHBACK campaign Agency/Media Partners: Omelette Digital, Omnicom Media |
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KREW Client: Ocean Park Hong Kong Campaign: Global Celebration of Panda Twins’ First Birthday |
26. Best Launch / Rebranding Media Strategy
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Wellcome, Fevaworks Solutions (HK) Campaign: Everyday Value launch campaign |
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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MTR* advertising, JCDecaux Transport Client: HKTVmall Campaign: MTR* advertising – HKTVmall CASHBACK campaign Agency/Media Partners: Omelette Digital, Omnicom Media |
27. Best Media Partnership Strategy
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VOGUE HONG KONG, GQ HONG KONG Client: THE HENDERSON Campaign: DOUBLEVISION 2026 |
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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TVB Client: Bank of China (Hong Kong) (BOCHK) Campaign: BOCHK Wealth Expo 2025 |
28. Best Original Content Strategy
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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BYFA Consultancy Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band |
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TVB Client: Herbalgy Pharmaceutical Campaign: Heroes in White Agency/Media Partner: Sortie Agency |
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ELLE MEN HONG KONG Client: Vacheron Constantin Campaign: Vacheron Constantin 270-year Anniversary Campaign |
29. Best Performance Media Strategy
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WPP Media, Midland Realty Campaign: Truth Loop |
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WPP Media, Sunfullshine Client: AXA Hong Kong & Macau Campaign: AXA Protecting Every Step of Your Life – Welcome to the GEN I |
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WPP Media Client: Hang Seng Bank Campaign: Plan Smart! Maximise Every Dollar of Your Salary |
30. Best Public Awareness Media Strategy
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BYFA Consultancy Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band |
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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Wellcome, JIN Communications Campaign: Wellcome retro store |
31. Best Real-Time Media Strategy
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OMD Hong Kong Client: Wellcome Campaign: Everyday Value Campaign Agency/Media Partner: Fevaworks Solutions (HK) |
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VOGUE HONG KONG, GQ HONG KONG Campaign: DOUBLEVISION 2026 |
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
32. Best Social Media Amplification Strategy
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Zenith HK, APX Exchange Hong Kong Client: Hong Kong Disneyland Campaign: Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” |
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partner: OMD Hong Kong, BBDO Hong Kong |
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Meology Client: Chinachem Group (CCG) Campaign: CCG Pickleball Challenge 2026 |
33. Best Targeted Audience Strategy
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ELLE MEN HONG KONG Campaign: ELLE MEN THE VOCALIST LIVE 2025 |
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WPP Media, Midland Realty Campaign: Truth Loop |
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TVB Client: Bank of China (Hong Kong) (BOCHK) Campaign: BOCHK Wealth Expo 2025 |
34. Best Use of OOH / DOOH Media
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Asiaray Media Group Client: Vitasoy International Campaign: Nathan Road: Stop. Sense. Play Agency/Media Partner: Carat Media Services Hong Kong |
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OMD Hong Kong, BBDO Hong Kong Client: McDonald’s Hong Kong Campaign: McDonald’s – Reward Every Bite |
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill |
35. Best Use of Storytelling
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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BYFA Consultancy Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band |
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WPP Media Client: Hang Seng Bank Campaign: Plan Smart! Maximise Every Dollar of Your Salary |
36. Best Viral Campaign
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TVB Client: McDonald’s Hong Kong Campaign: Back to the Beginning Agency/Media Partners: OMD Hong Kong, BBDO Hong Kong |
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VOGUE HONG KONG, GQ HONG KONG Campaign: DOUBLEVISION 2026 |
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BYFA Consultancy Client: Hang Seng Bank Campaign: Hang Seng Anti-Fraud Band |
37. Best Use of AI / Machine Learning
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WPP Media, Midland Realty Campaign: Midland AI Search: Digital Innovations for Smarter Property Decisions |
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MTR* advertising, JCDecaux Transport, Sortie Agency Client: Wong To Yick Campaign: MTR* advertising – Wong To Yick Perseverance: The Champion’s Choice Technology Partner: Smart Retai |
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MTR Corporation Clients: Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu Campaign: 5G Summer Thrill Technology Partner: 3HK |
38. Best Use of Data Analytics
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MTR* advertising, JCDecaux Transport, Sortie Agency Client: Wong To Yick Campaign: MTR* advertising – Wong To Yick Perseverance: The Champion’s Choice Technology Partner: Smart Retail |
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WPP Media, Midland Realty Campaign: Truth Loop |
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Midland IC&I, WPP Media Campaign: Democratizing Location Intelligence |
39. Best Use of Performance Measurement
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Spark Foundry Client: Citibank Hong Kong, Mastercard Asia Pacific Campaign: Citi Prestige® – Voyage into elevated indulgence |
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WPP Media, Midland Realty Campaign: Truth Loop |
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WPP Media Client: UA Finance Campaign: 0% Interest Rate 2026 |
40. Best Use of Programmatic Technology
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WPP Media Client: UA Finance Campaign: 0% Interest Rate 2026 |
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WPP Media, Midland Realty Campaign: Truth Loop |
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MTR* advertising, JCDecaux Transport, Assembly Global Hong Kong Client: Bank of China (Hong Kong), Visa Hong Kong Campaign: MTR* advertising – First-Ever Google DV360 Co-Campaign with BOC Bliss Card Ad Launch Technology Partner: Google DV360 Hong Kong |